|La Cumbre Presentation -- 1998
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To put Latin American arrivals to the U.S. in perspective, let's talk for a minute about the international scene. In 1990, the U.S. recorded 39.4 million arrivals. Between 1990 and 1997, when international arrivals hit 47.8 million, arrivals increased by 21 percent. Your region beats the overall increase by 10 percentage points, DESPITE the dramatic losses incurred in the Mexico market in 1995.
Look at Central America, up 37%. And South America, our shining star, registers a stunning 113% increase; that is, the number of arrivals have more than doubled in the last seven years, from 1.3 million to 2.8 million last year.
(I've included 1996 numbers here since they were revised since I spoke to you last September.)
|Chart 4 -- Latin American Region Outperforms Total International Arrivals to U.S.|
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