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La Cumbre Presentation -- 1998
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"Market share" continues to dominate our industry lingo. Last year I showed you the loss in market share for the region as a whole, based on the tremendous decline in Mexican arrivals due to the peso devaluation.

To underscore the efforts and successes of the rest of the region, this slide illustrates five years of terrific gains, up nearly 3 points over the period.

Chart3 -- Growth of Latin America's Market Share (Excluding Mexico) to the U.S.

Growth of Latin America's Market Share (Excluding Mexico) to the U.S.

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