1996 PROFILE OF OVERSEAS TRAVELERS TO THE U.S. - INBOUND
REPORTED FROM: SURVEY OF INTERNATIONAL AIR TRAVELERS (IFS)

(2 of 9 Pages)

OVERSEAS TRAVERLERS CHARACTERISTICS: ALL OVERSEAS VISITORS ALL LEISURE VISITORS ALL BUSINESS VISITORS
Total Number of Travelers = 22,628,000 14,343,000 7,001,000
Advance Trip Decision:
Average Number of Days 67.8 83.8 34.3
Median Number of Days 30.0 60.0 20.0
Advance Airline Reservation:
Average Number of Days 40 51.2 18.7
Median Number of Days 21.0 30.0 10.0
Means of Booking Air Trip:
Travel Agent 69% 71% 64%
Airlines Directly 11% 11% 10%
Company Travel Dept. 9% 4% 22%
Tour Operator 7% 11% 2%
Information Sources*:
Travel Agent 60% 61% 59%
Friends, Relatives 18% 22% 6%
Airlines 15% 14% 17%
Travel Guides/Timetables 12% 17% 5%
Corporate Travel Dept. 10% 5% 23%
Tour Operator/Company 10% 14% 3%
Newspapers/Magazines 7% 10% 3%
Personal Computer 3% 3% 4%
Use of Pre-Paid Package:
Yes 24% 34% 7%
No (Independent) 76% 66% 93%
If Package Used, Type of Package*:
Air/Lodging 18% 27% 4%
Guided Tour 9% 13% 2%
Air/Lodging/Tour 7% 8% 2%
Air/Rental Car 6% 8% 2%
Air/Lodging/Bus 5% 8% 1%
Air/Lodging/Rental Car 4% 5% 1%
Use of Prepaid Lodging as Part of Package:
Yes 86% 87% 73%
No 14% 13% 28%
Mean # of Nights 7.8 7.7 9.5
Median # of Nights 5.0 5.0 6.0

* Multiple Response

NOTE: All percentages listed in this profile can be converted into estimated numbers by multiplying the percentage by 22,658,000 (total overseas travelers to the U.S.), 14,343,000 (total leisure travelers), or 7,001,000 (total business travelers).

(CONTINUED)