| 1996 PROFILE OF OVERSEAS TRAVELERS TO THE
U.S. - INBOUND REPORTED FROM: SURVEY OF INTERNATIONAL AIR TRAVELERS (IFS) |
(2 of 9 Pages)
| OVERSEAS TRAVERLERS CHARACTERISTICS: | ALL OVERSEAS VISITORS | ALL LEISURE VISITORS | ALL BUSINESS VISITORS |
| Total Number of Travelers = | 22,628,000 | 14,343,000 | 7,001,000 |
| Advance Trip Decision: | |||
| Average Number of Days | 67.8 | 83.8 | 34.3 |
| Median Number of Days | 30.0 | 60.0 | 20.0 |
| Advance Airline Reservation: | |||
| Average Number of Days | 40 | 51.2 | 18.7 |
| Median Number of Days | 21.0 | 30.0 | 10.0 |
| Means of Booking Air Trip: | |||
| Travel Agent | 69% | 71% | 64% |
| Airlines Directly | 11% | 11% | 10% |
| Company Travel Dept. | 9% | 4% | 22% |
| Tour Operator | 7% | 11% | 2% |
| Information Sources*: | |||
| Travel Agent | 60% | 61% | 59% |
| Friends, Relatives | 18% | 22% | 6% |
| Airlines | 15% | 14% | 17% |
| Travel Guides/Timetables | 12% | 17% | 5% |
| Corporate Travel Dept. | 10% | 5% | 23% |
| Tour Operator/Company | 10% | 14% | 3% |
| Newspapers/Magazines | 7% | 10% | 3% |
| Personal Computer | 3% | 3% | 4% |
| Use of Pre-Paid Package: | |||
| Yes | 24% | 34% | 7% |
| No (Independent) | 76% | 66% | 93% |
| If Package Used, Type of Package*: | |||
| Air/Lodging | 18% | 27% | 4% |
| Guided Tour | 9% | 13% | 2% |
| Air/Lodging/Tour | 7% | 8% | 2% |
| Air/Rental Car | 6% | 8% | 2% |
| Air/Lodging/Bus | 5% | 8% | 1% |
| Air/Lodging/Rental Car | 4% | 5% | 1% |
| Use of Prepaid Lodging as Part of Package: | |||
| Yes | 86% | 87% | 73% |
| No | 14% | 13% | 28% |
| Mean # of Nights | 7.8 | 7.7 | 9.5 |
| Median # of Nights | 5.0 | 5.0 | 6.0 |
* Multiple Response
NOTE: All percentages listed in this profile can be converted into estimated numbers by multiplying the percentage by
22,658,000 (total overseas travelers to the U.S.), 14,343,000 (total leisure travelers), or 7,001,000 (total business
travelers).