Market Profile: Korea
Korean Arrivals to the U.S.
 
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Market Profile: South Korea
SOUTH KOREAN ARRIVALS TO THE U.S.

TRENDS IN ARRIVALS (in thousands)

Year

1998

1999

2000

2001

2002

2003

2004

Change 2004/1998

Arrivals

364

499

662

618

639

618

627

263

% Change

-51%

37%

33%

-7%

3%

-3%

1%

72%


TRENDS IN RECEIPTS* (in millions)

Year

1998

1999

2000

2001

2002

2003

2004

Change 2004/1998

Receipts

$991

$1,251

$2,216

$1,927

$2,175

$2,151

n/a

n/a

% Change

-52%

26%

77%

-13%

13%

-1%

n/a

n/a


SOUTH KOREAN VISITATION ESTIMATES
(Market Share & Volume in thousands)
VISITATION TO CENSUS REGIONS AND STATES

 

Market Share 2004

Volume 2004

Market Share 2003 ***

Volume 2003 ***

PACIFIC

44.7%

280

48.7%

301

MIDDLE ATLANTIC

31.4%

197

****

****

California

43.5%

273

46.9%

290

New York

26.1%

164

****

****


SOUTH KOREAN VISITATION ESTIMATES (Market Share & Volume in thousands)
VISITATION TO THE CITIES

 

Market Share 2004

Volume 2004

Market Share 2003 ***

Volume 2003 ***

New York City

24.4%

153

****

****

San Francisco

22.8%

143

25.0%

155


SELECTED TRAVELER CHARACTERISTICS
(by Percentage Point Change)

 

2004

2003***

% Point Change *****

Purpose of Trip: (multiple response)

Vacation / Holiday

47%

62%

-4

Visit Friends and Relatives

36%

40%

-15

Business

35%

28%

7

Attend Convention

11%

10%

1

Transportation Types Used in U.S.: (multiple response)

Company or Private Automobile

37%

38%

-1

Rented Automobile

31%

25%

6

Airline in U.S.

30%

33%

-3

Bus between Cities

8%

14%

-6

Rail between Cities

7%

9%

-2


SELECTED TRAVELER CHARACTERISTICS
(by Percent Change)

 

 

 

% point change or % Change *****

 

2004

2003***

Prepaid Package

17%

20%

-3 pts

First International Trip

25%

36%

-11 pts

Average Length of Stay in U.S. (nights)

27.0

25.3

7%

Daily Visitor Spending in U.S.

$63

$61

3%

Average Number of States Visited

1.6

1.7

-6%

 

Notes:

* Excluding passenger fare receipts/exports.

n/a - Information not available.

** Only the census regions, states, and cities are displayed that have a statistically reliable respondent base for the survey year(s).

*** For 2003, the market share and traveler characteristics data is based upon the combined 2002-2003

sample for Korea. No estimates would have been available if only the 2003 data was used.

The combined sample was weighted to the actual 2002 or 2003 arrivals data to produce a combined estimate for 2003.

**** Not displayed due to low respondent base for this survey year.

***** Variance due to rounding.

Source: U.S. Department of Commerce, ITA, Office of Travel and Tourism Industries; & Bureau of Economic Analysis

Publication Date: May 2005