Market Profile: Korea

ITA - Office of Travel and Tourism Industries

Market Profile: Korea

Korean Arrivals to the U.S.

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Market Profile: South Korea
SOUTH KOREAN ARRIVALS TO THE U.S.

TRENDS IN ARRIVALS (in thousands)
Year	1998	1999	2000	2001	2002	2003	2004	Change 2004/1998
Arrivals	364	499	662	618	639	618	627	263
% Change	-51%	37%	33%	-7%	3%	-3%	1%	72%

TRENDS IN RECEIPTS* (in millions)
Year	1998	1999	2000	2001	2002	2003	2004	Change 2004/1998
Receipts	$991	$1,251	$2,216	$1,927	$2,175	$2,151	n/a	n/a
% Change	-52%	26%	77%	-13%	13%	-1%	n/a	n/a

SOUTH KOREAN VISITATION ESTIMATES
(Market Share & Volume in thousands)
VISITATION TO CENSUS REGIONS AND STATES
	Market Share 2004	Volume 2004	Market Share 2003 ***	Volume 2003 ***
PACIFIC	44.7%	280	48.7%	301
MIDDLE ATLANTIC	31.4%	197	********	********
California	43.5%	273	46.9%	290
New York	26.1%	164	********	********

SOUTH KOREAN VISITATION ESTIMATES (Market Share & Volume in thousands)
VISITATION TO THE CITIES
	Market Share 2004	Volume 2004	Market Share 2003 ***	Volume 2003 ***
New York City	24.4%	153	********	********
San Francisco	22.8%	143	25.0%	155

SELECTED TRAVELER CHARACTERISTICS
(by Percentage Point Change)
	2004	2003***	% Point Change *****
Purpose of Trip: (multiple response)
Vacation / Holiday	47%	62%	-4
Visit Friends and Relatives	36%	40%	-15
Business	35%	28%	7
Attend Convention	11%	10%	1
Transportation Types Used in U.S.: (multiple response)
Company or Private Automobile	37%	38%	-1
Rented Automobile	31%	25%	6
Airline in U.S.	30%	33%	-3
Bus between Cities	8%	14%	-6
Rail between Cities	7%	9%	-2

SELECTED TRAVELER CHARACTERISTICS
(by Percent Change)
			% point change or % Change *****
	2004	2003***
Prepaid Package	17%	20%	-3 pts
First International Trip	25%	36%	-11 pts
Average Length of Stay in U.S. (nights)	27.0	25.3	7%
Daily Visitor Spending in U.S.	$63	$61	3%
Average Number of States Visited	1.6	1.7	-6%

Notes:

* Excluding passenger fare receipts/exports.

n/a - Information not available.

** Only the census regions, states, and cities are displayed that have a statistically reliable respondent base for the survey year(s).

*** For 2003, the market share and traveler characteristics data is based upon the combined 2002-2003
sample for Korea. No estimates would have been available if only the 2003 data was used.
The combined sample was weighted to the actual 2002 or 2003 arrivals data to produce a combined estimate for 2003.

**** Not displayed due to low respondent base for this survey year.

***** Variance due to rounding.

Source: U.S. Department of Commerce, ITA, Office of Travel and Tourism Industries; & Bureau of Economic Analysis

Publication Date: May 2005