U.S. Department of Commerce, Office of Travel and Tourism Industries
2004 PROFILE OF OVERSEAS TRAVELERS TO THE U.S. - INBOUND
REPORTED FROM: SURVEY OF INTERNATIONAL AIR TRAVELERS (IFS)
RESIDENCE OF TRAVELERS
TO THE U.S.:
(1)
ARRIVALS (2)
Percent of
TOTAL OVERSEAS
ARRIVALS
TOTAL OVERSEAS (3)
20,322,257
100.0%
 Western Europe 9,305,859 45.8%
   United Kingdom 4,302,737 21.2%
   Germany 1,319,904 6.5%
   France 775,274 3.8%
   Italy 470,805 2.3%
   Netherlands 424,872 2.1%
   Ireland 345,119 1.7%
   Spain 333,432 1.6%
   Sweden 254,258 1.3%
   Switzerland 243,186 1.2%
   Belgium 175,997 0.9%
   Denmark 150,839 0.7%
 Eastern Europe 380,059 1.9%
 Caribbean 1,094,908 5.4%
   Bahamas 265,681 1.3%
   Dominican Republic 180,048 0.9%
   Jamaica 163,059 0.8%
 South America 1,645,342 8.1%
   Brazil 384,734 1.9%
   Venezuela 330,285 1.6%
   Colombia 295,371 1.5%
   Argentina 167,726 0.8%
   Peru 151,409 0.7%
 Central America 691,580 3.4%
   El Salvador 181,209 0.9%
   Guatemala 161,983 0.8%
 Asia (Far East) 5,801,834 28.5%
   Japan 3,747,620 18.4%
   South Korea 626,595 3.1%
   Peoples Rep. of China/Hong Kong 325,879 1.6%
   India 308,845 1.5%
   Taiwan 297,684 1.5%
 Oceania (Pacific) 659,753 3.2%
   Australia 519,955 2.6%
 Middle East 502,170 2.5%
   Israel 275,373 1.4%
 Africa 240,752 1.2%

1 All numbers are rounded to the nearest thousand. Country estimates are only listed if they generated at least 150,000 overseas visitors.
2 All arrivals data reported in Table 1 of the IFS are total arrivals as reported from the I-94 counts
3 Overseas excludes Canada and Mexico

 

 OVERSEAS TRAVELERS (3)
 CHARACTERISTICS:
 Total Number of Travelers =
ALL
OVERSEAS
VISITORS
ALL
LEISURE
VISITORS
ALL
BUSINESS
VISITORS
 Advance Trip Decision:
20,322,000
12,661,000
4,938,000
 Average Number of Days
78.1
95.4
39.4
 Median Number of Days
45.0
60.0
20.0
 Advance Airline Reservation:
 Average Number of Days
53.2
67.2
22.0
 Median Number of Days
30.0
35.0
14.0
Means of Booking Air Trip:
 Travel Agent
56%
57%
55%
 Airlines Directly
13%
13%
10%
 Personal Computer/Internet
12%
14%
6%
 Company Travel Dept.
8%
4%
25%
 Tour Operator
6%
9%
2%
 Information Sources*:
 Travel Agent
49%
49%
49%
 Personal Computer
30%
36%
21%
 Airlines
19%
18%
18%
 Friends, Relatives
15%
18%
6%
 Travel Guides/Timetables
9%
13%
2%
 Tour Operator/Company
9%
12%
4%
 Corporate Travel Dept.
8%
3%
25%
 State/City Travel Office
5%
5%
4%
 Newspapers/Magazines
4%
6%
1%
Use of Pre-Paid Package:
 Yes
19%
28%
4%
 No (Independent)
81%
72%
96%
If Package Used, Type of Package*:
 Air/Lodging
15%
22%
2%
 Guided Tour
5%
7%
1%
 Air/Rental Car
5%
7%
2%
 Air/Lodging/Bus
4%
5%
1%
 Air/Lodging/Tour
3%
5%
1%
 Air/Lodging/Rental Car
3%
5%
1%
 Air/Lodging/Bus/Tour
2%
2%
0%
 Use of Prepaid Lodging as Part  of Package:
 Yes
82%
83%
64%
 No
18%
17%
36%
 Mean # of Nights
7.5
7.4
9.5
 Median # of Nights
5.0
5.0
5.0
 Advance Package Booking: 
 Mean # of Days
83.5
85.7
35.4
 Median # of Days
54.0
60.0
20.0
If Pre-Booked Lodging, 
Pre-Booked Through*:
 Travel Agent
28%
34%
21%
 Hotel/Motel Directly
9%
9%
10%
 Company Travel Dept.
8%
3%
23%
 Tour Operator
6%
9%
1%
 Friend/Relative
5%
6%
3%
 Business Associate
3%
1%
12%
 Travel Companions*:
 Traveling Alone
37%
23%
62%
 Spouse
29%
40%
9%
 Family/Relatives
27%
36%
6%
 Friends
12%
17%
4%
 Business Associates
8%
3%
24%
 Tour Group
2%
2%
1%
 Travel Party Size:   (persons)
 Adults Only
91%
87%
98%
 Adults and Children
9%
13%
2%
 Average Party Size
1.6
1.9
1.2
 Median Party Size
1.0
2.0
1.0
 Main Purpose of Trip:
 Leisure/Recreation/Holiday
47%
77%
5%
 Visit Friends/Relatives
23%
14%
5%
 Business/Professional
21%
5%
86%
 Convention/Conference
5%
3%
4%
 Study/Teaching
3%
2%
1%
 Purpose of Trip*:
 Leisure/Recreation/Holiday
62%
100%
21%
 Visit Friends/Relatives
36%
30%
20%
 Business
24%
8%
100%
 Convention/Conference
7%
4%
10%
 Study/Teaching
5%
3%
3%
 Type of Accommodations*:
  Hotel, Motel
79%
83%
87%
       Average Number of Nights
7.5
7.6
7.3
       Median Number of Nights
5.0
5.0
5.0
 Private Home
34%
30%
24%
        Average Number of Nights
18.7
17.3
18.4
        Median Number of Nights
10.0
10.0
7.0
 Other
3%
3%
3%
         Mean Number of Nights
23.6
16.5
28.0
         Median Number of Nights
7.0
7.0
7.0
 Nights Spent in the U.S.
 Average
16.3
14.3
13.8
 Median
8.0
8.0
6.0
 First International U.S. Trip:
 First Time Visitors
24%
30%
11%
 Repeat Visitors
76%
70%
89%
 U.S. Trips in Last 12 Months:
 Mean # of Trips
2.0
1.6
3.1
 Median # of trips
1.0
1.0
2.0
 U.S. Trips in Last 5 Years:
 Mean # of Trips
6.4
4.5
11.7
 Median # of trips
3.0
2.0
6.0
 Number of States Visited*:
 One State
70%
71%
64%
 Two States
17%
16%
21%
 Three or More States
13%
13%
14%
 Average (Number of States)
1.5
1.5
1.6
 Median (Number of States)
1.0
1.0
1.0
 Number of Destinations Visited:
 Average (Number of Destinations)
2.0
2.1
1.9
 Median (Number of Destinations)
1.0
1.0
1.0
 Transportation in the U.S.*:
 Taxi
42%
42%
49%
 Rented Auto
31%
33%
34%
 Company or Private Auto
28%
23%
29%
 Airline in the U.S.
25%
22%
32%
 City Subway/Bus
23%
28%
13%
 Bus between Cities
11%
13%
5%
 Railroad between Cities
10%
9%
9%
 Port-of-Entry:
 New York
18%
17%
17%
 Miami
14%
13%
14%
 Los Angeles
12%
11%
15%
 Honolulu
10%
15%
1%
 Chicago
7%
5%
10%
 San Francisco
7%
6%
9%
 Newark
7%
6%
8%
 Agana, Guam
6%
10%
0%
 Washington Dulles
4%
3%
5%
 Orlando & Orlando/Sanford
3%
5%
1%
 Atlanta
3%
2%
4%
 Boston
2%
2%
2%
 Detroit
2%
1%
3%
 Houston
2%
1%
3%
 Dallas/Ft. Worth
2%
1%
3%
 Philadelphia
2%
1%
2%
 U.S. Destinations Visited*:
 New England
6%
6%
8%
 Massachusetts
5%
5%
5%
    Boston
4%
4%
5%
 Middle Atlantic
31%
29%
32%
 New York
27%
27%
26%
    New York City
25%
26%
24%
 New Jersey
4%
3%
6%
 Pennsylvania
3%
3%
4%
    Philadelphia
2%
2%
2%
 East North Central
8%
5%
15%
 Illinois
5%
4%
9%
    Chicago
5%
3%
8%
 Michigan
2%
1%
4%
 Ohio
2%
1%
3%
 West North Central
2%
1%
4%
 South Atlantic
30%
31%
32%
 Florida
22%
25%
18%
    Miami
11%
11%
12%
    Orlando
10%
14%
4%
    Tampa/St. Petersburg
2%
2%
1%
    Ft. Lauderdale
2%
2%
1%
 Washington D.C. (Metro Area)
5%
4%
7%
 Georgia
2%
2%
4%
    Atlanta
2%
1%
3%
 North Carolina
2%
1%
4%
 Virginia
2%
1%
2%
 East South Central
2%
1%
3%
 West South Central
6%
4%
9%
 Texas
4%
2%
8%
    Houston
2%
1%
4%
    Dallas/Ft. Worth
2%
1%
3%
 Mountain
12%
13%
10%
 Nevada
8%
10%
5%
    Las Vegas
8%
10%
5%
 Arizona
3%
4%
2%
 Colorado
2%
2%
2%
 Utah
2%
2%
1%
 
 
 Pacific
22%
21%
29%
 California
21%
19%
27%
    Los Angeles
11%
12%
13%
    San Francisco
9%
10%
9%
    San Diego
3%
3%
3%
    San Jose
2%
1%
4%
    Anaheim
2%
2%
2%
 Washington
2%
2%
2%
    Seattle
2%
1%
2%
 Pacific Islands
16%
24%
2%
 Hawaiian Islands
11%
16%
2%
     Oahu/Honolulu
9%
14%
1%
 Guam
5%
8%
0%
  Atlantic Islands
0%
0%
0%
 Leisure/Recreational Activities*:
 Shopping
88%
93%
80%
 Dining in Restaurants
85%
86%
86%
 Sightseeing in Cities
42%
51%
26%
 Visit Historical Places
33%
39%
22%
 Amusement/Theme Parks
28%
35%
12%
 Visit Small Towns/Villages 
28%
32%
16%
 Water Sports/Sunbathing
24%
32%
8%
 Touring the Countryside
21%
25%
13%
 Cultural/Heritage Sights
19%
24%
12%
 Art Gallery, Museum
19%
21%
13%
 Visit National Parks
18%
23%
10%
 Guided Tours
17%
23%
7%
 Concert, Play, Musical
13%
15%
8%
 Nightclub/ Dancing
13%
13%
14%
 Casinos/Gambling
10%
11%
6%
 Golf/Tennis
7%
7%
7%
 Cruises
7%
9%
2%
 Attend Sports Events
6%
6%
5%
 Ethnic Heritage Sights
5%
6%
3%
 Camping, Hiking
4%
5%
2%
 Visit American Indian Communities
4%
4%
2%
 Environmental/Ecological Excursions
3%
4%
3%
 Hunting/Fishing
2%
2%
1%
 Snow Skiing
2%
2%
1%
 Ranch Vacations
1%
1%
1%
 
 
 Main factors involved in Airline
Choice:
 Airfare
30%
35%
17%
 Convenient Schedule
17%
15%
23%
 Mileage Bonus/Freq. Flyer program
12%
12%
16%
 Non-Stop Flight
10%
10%
9%
 Previous Good Experience
7%
7%
6%
 Safety Reputation
6%
7%
5%
 Loyalty to Carrier
5%
5%
6%
 Employer Policy
4%
2%
11%
 In-Flight Service Reputation
2%
2%
2%
 Type of Airline Ticket:
 Economy/Tourist/Coach
75%
79%
63%
 Executive/Business
14%
10%
29%
 Frequent Flyer Award
4%
4%
2%
 Discount/Group Fare
3%
4%
2%
 Frequent Flyer Upgrade
2%
2%
4%
 First Class
2%
2%
4%
 Non-Revenue Passenger
1%
1%
1%
 Don't Know
3%
3%
1%
 Seating Area:
 Economy/Tourist/Coach
80%
85%
63%
 Executive/Business
17%
13%
32%
 First Class
3%
3%
5%
 Average Total Trip Expenditures:
 Per Travel Party
$4,720
$5,083
$5,125
 Per Visitor
$2,992
$2,709
$4,126
 Average International Airfare
Per Travel Party
$2,037
$1,974
$2,572
Per Visitor
$1,382
$1,143
$2,094
 Average Package Price
Per Travel Party
$3,612
$3,619
n.a.
Per Visitor
$1,493
$1,454
n.a.
 Average Expenditures in the U.S.:
 Per Travel Party
$2,379
$2,685
$2,260
 Per Visitor
$1,508
$1,431
$1,819
 Per Visitor Per Day
$93
$100
$132
 Avg. Exp. by Category (per visitor):
 Lodging
$399 (26%)
$319 (22%)
$692 (38%)
 Gifts & Souvenirs
$328 (22%)
$351 (24%)
$267 (15%)
 Food, Beverages
$295 (20%)
$295 (21%)
$324 (18%)
 Transportation
$211 (14%)
$189 (13%)
$302 (17%)
 Entertainment
$150 (10%)
$177 (12%)
$104  ( 6%)
 Other
$98  ( 6%)
$75  ( 5%)
$98  ( 5%)
 U.S. Airport
$27  ( 2%)
$25  ( 2%)
$31  ( 2%)
Trip Expenses Payment Method: 
 Credit Cards
46%
41%
62%
 Cash
44%
47%
32%
 Travelers Checks
7%
9%
2%
 Debit Cards
4%
4%
4%
 Sex & Age of Traveler:
 Male Adults
60%
55%
81%
 Female Adults
40%
45%
19%
 Average Age of Male (years)
42.7
42.2
42.6
 Average Age of Female (years)
39.1
38.1
37.7
 Occupation:
 Professional/Technical
32%
31%
35%
 Manager/Executive
29%
24%
54%
 Clerical/Sales
9%
12%
3%
 Student
7%
8%
2%
 Retired
7%
8%
1%
 Homemaker/Housewife
7%
7%
1%
 Craftsman/Factory Worker
3%
4%
1%
 Government/Military
3%
3%
2%
 Annual Household Income:
 Average
$86,200
$83,900
$104,300
 Median
$73,100
$71,500
$93,000

3 Overseas excludes Canada and Mexico

* Multiple Response

NOTE: All percentages listed in this profile can be converted into estimated numbers by multiplying the percentage by
20,322,000 (total overseas travelers to the U.S.), 12,661,000 (total leisure travelers), or 4,938,000 (total business travelers).

Business travelers are defined as the respondents who stated their purpose of trip was business/professional,
Multiple purposes of trip are allowed. Leisure travelers are defined as the respondents who stated their purpose of trip was leisure/
recreation/holidays/sightseeing. Multiple purposes of trip are allowed.

Only destinations or ports with more than 1.5% of all overseas visitors are listed. All percentages have been rounded to nearest whole number.

n.a. = not available

Source: U.S. Department of Commerce, ITA, Office of Travel & Tourism Industries, May 2005