



















|
| U.S. Department of Commerce, Office of
Travel and Tourism Industries
|
2004 PROFILE OF OVERSEAS TRAVELERS
TO THE U.S. - INBOUND
REPORTED FROM: SURVEY OF INTERNATIONAL AIR TRAVELERS (IFS) |
RESIDENCE OF TRAVELERS
TO THE U.S.: (1) |
ARRIVALS (2) |
Percent of
TOTAL OVERSEAS
ARRIVALS |
| TOTAL OVERSEAS (3) |
20,322,257 |
100.0% |
| Western Europe |
9,305,859 |
45.8% |
| United Kingdom |
4,302,737 |
21.2% |
| Germany |
1,319,904 |
6.5% |
| France |
775,274 |
3.8% |
| Italy |
470,805 |
2.3% |
| Netherlands |
424,872 |
2.1% |
| Ireland |
345,119 |
1.7% |
| Spain |
333,432 |
1.6% |
| Sweden |
254,258 |
1.3% |
| Switzerland |
243,186 |
1.2% |
| Belgium |
175,997 |
0.9% |
| Denmark |
150,839 |
0.7% |
|
|
|
| Eastern Europe |
380,059 |
1.9% |
|
|
|
| Caribbean |
1,094,908 |
5.4% |
| Bahamas |
265,681 |
1.3% |
| Dominican Republic |
180,048 |
0.9% |
| Jamaica |
163,059 |
0.8% |
|
|
|
| South America |
1,645,342 |
8.1% |
| Brazil |
384,734 |
1.9% |
| Venezuela |
330,285 |
1.6% |
| Colombia |
295,371 |
1.5% |
| Argentina |
167,726 |
0.8% |
| Peru |
151,409 |
0.7% |
|
|
|
| Central America |
691,580 |
3.4% |
| El Salvador |
181,209 |
0.9% |
| Guatemala |
161,983 |
0.8% |
|
|
|
| Asia (Far East) |
5,801,834 |
28.5% |
| Japan |
3,747,620 |
18.4% |
| South Korea |
626,595 |
3.1% |
| Peoples Rep. of China/Hong Kong |
325,879 |
1.6% |
| India |
308,845 |
1.5% |
| Taiwan |
297,684 |
1.5% |
|
|
|
| Oceania (Pacific) |
659,753 |
3.2% |
| Australia |
519,955 |
2.6% |
|
|
|
| Middle East |
502,170 |
2.5% |
| Israel |
275,373 |
1.4% |
|
|
|
| Africa |
240,752 |
1.2% |
1 All numbers are rounded to the nearest thousand. Country estimates are only listed if they generated at least 150,000 overseas visitors.
2 All arrivals data reported in Table 1 of the IFS are total arrivals as reported from the I-94 counts
3 Overseas excludes Canada and Mexico
|
OVERSEAS TRAVELERS (3)
CHARACTERISTICS: Total Number of Travelers = |
ALL
OVERSEAS
VISITORS |
ALL
LEISURE
VISITORS |
ALL
BUSINESS
VISITORS |
| Advance Trip Decision: |
20,322,000 |
12,661,000 |
4,938,000 |
|
|
| Average Number of Days |
78.1 |
95.4 |
39.4 |
| Median Number of Days |
45.0 |
60.0 |
20.0 |
|
|
|
| Advance Airline Reservation: |
|
|
|
|
|
| Average Number of Days |
53.2 |
67.2 |
22.0 |
| Median Number of Days |
30.0 |
35.0 |
14.0 |
|
|
|
| Means of Booking Air Trip: |
|
|
|
|
|
| Travel Agent |
56% |
57% |
55% |
| Airlines Directly |
13% |
13% |
10% |
| Personal Computer/Internet |
12% |
14% |
6% |
| Company Travel Dept. |
8% |
4% |
25% |
| Tour Operator |
6% |
9% |
2% |
|
|
|
| Information Sources*: |
|
|
|
|
|
| Travel Agent |
49% |
49% |
49% |
| Personal Computer |
30% |
36% |
21% |
| Airlines |
19% |
18% |
18% |
| Friends, Relatives |
15% |
18% |
6% |
| Travel Guides/Timetables |
9% |
13% |
2% |
| Tour Operator/Company |
9% |
12% |
4% |
| Corporate Travel Dept. |
8% |
3% |
25% |
| State/City Travel Office |
5% |
5% |
4% |
| Newspapers/Magazines |
4% |
6% |
1% |
|
|
| Use of Pre-Paid Package: |
|
|
|
|
|
| Yes |
19% |
28% |
4% |
| No (Independent) |
81% |
72% |
96% |
|
|
|
| If Package Used, Type of
Package*: |
|
|
|
|
|
| Air/Lodging |
15% |
22% |
2% |
| Guided Tour |
5% |
7% |
1% |
| Air/Rental Car |
5% |
7% |
2% |
| Air/Lodging/Bus |
4% |
5% |
1% |
| Air/Lodging/Tour |
3% |
5% |
1% |
| Air/Lodging/Rental Car |
3% |
5% |
1% |
| Air/Lodging/Bus/Tour |
2% |
2% |
0% |
|
|
|
| Use of Prepaid Lodging as Part of Package: |
|
|
|
|
| Yes |
82% |
83% |
64% |
| No |
18% |
17% |
36% |
| Mean # of Nights |
7.5 |
7.4 |
9.5 |
| Median # of Nights |
5.0 |
5.0 |
5.0 |
|
|
|
| Advance Package Booking:
|
|
|
|
|
|
|
|
| Mean # of Days |
83.5 |
85.7 |
35.4 |
| Median # of Days |
54.0 |
60.0 |
20.0 |
|
| If Pre-Booked Lodging, |
|
|
| Pre-Booked Through*: |
|
|
|
|
|
| Travel Agent |
28% |
34% |
21% |
| Hotel/Motel Directly |
9% |
9% |
10% |
| Company Travel Dept. |
8% |
3% |
23% |
| Tour Operator |
6% |
9% |
1% |
| Friend/Relative |
5% |
6% |
3% |
| Business Associate |
3% |
1% |
12% |
|
|
| Travel Companions*: |
|
|
|
|
| Traveling Alone |
37% |
23% |
62% |
| Spouse |
29% |
40% |
9% |
| Family/Relatives |
27% |
36% |
6% |
| Friends |
12% |
17% |
4% |
| Business Associates |
8% |
3% |
24% |
| Tour Group |
2% |
2% |
1% |
|
|
|
| Travel Party Size:
(persons) |
|
|
|
|
|
| Adults Only |
91% |
87% |
98% |
| Adults and Children |
9% |
13% |
2% |
| Average Party Size |
1.6 |
1.9 |
1.2 |
| Median Party Size |
1.0 |
2.0 |
1.0 |
|
|
| Main Purpose of Trip: |
|
|
|
|
| Leisure/Recreation/Holiday |
47% |
77% |
5% |
| Visit Friends/Relatives |
23% |
14% |
5% |
| Business/Professional |
21% |
5% |
86% |
| Convention/Conference |
5% |
3% |
4% |
| Study/Teaching |
3% |
2% |
1% |
|
|
|
| Purpose of Trip*: |
|
|
|
|
| Leisure/Recreation/Holiday |
62% |
100% |
21% |
| Visit Friends/Relatives |
36% |
30% |
20% |
| Business |
24% |
8% |
100% |
| Convention/Conference |
7% |
4% |
10% |
| Study/Teaching |
5% |
3% |
3% |
|
|
|
| Type of Accommodations*: |
|
|
|
| Hotel, Motel |
79% |
83% |
87% |
| Average Number of Nights |
7.5 |
7.6 |
7.3 |
| Median Number of Nights |
5.0 |
5.0 |
5.0 |
|
|
|
| Private Home |
34% |
30% |
24% |
| Average Number of Nights |
18.7 |
17.3 |
18.4 |
| Median Number of Nights |
10.0 |
10.0 |
7.0 |
|
|
|
| Other |
3% |
3% |
3% |
| Mean Number of Nights |
23.6 |
16.5 |
28.0 |
| Median Number of Nights |
7.0 |
7.0 |
7.0 |
|
|
| Nights Spent in the U.S. |
|
|
|
| Average |
16.3 |
14.3 |
13.8 |
| Median |
8.0 |
8.0 |
6.0 |
|
|
|
| First International U.S. Trip: |
|
|
|
|
|
| First Time Visitors |
24% |
30% |
11% |
| Repeat Visitors |
76% |
70% |
89% |
|
| U.S. Trips in Last 12 Months: |
|
|
|
|
|
| Mean # of Trips |
2.0 |
1.6 |
3.1 |
| Median # of trips |
1.0 |
1.0 |
2.0 |
|
|
|
| U.S. Trips in Last 5 Years: |
|
|
|
|
|
| Mean # of Trips |
6.4 |
4.5 |
11.7 |
| Median # of trips |
3.0 |
2.0 |
6.0 |
|
|
|
| Number of States Visited*: |
|
|
|
|
|
| One State |
70% |
71% |
64% |
| Two States |
17% |
16% |
21% |
| Three or More States |
13% |
13% |
14% |
| Average (Number of States) |
1.5 |
1.5 |
1.6 |
| Median (Number of States) |
1.0 |
1.0 |
1.0 |
|
|
|
| Number of Destinations Visited: |
|
|
|
|
|
| Average (Number of Destinations) |
2.0 |
2.1 |
1.9 |
| Median (Number of Destinations) |
1.0 |
1.0 |
1.0 |
|
|
|
| Transportation in the U.S.*: |
|
|
|
| Taxi |
42% |
42% |
49% |
| Rented Auto |
31% |
33% |
34% |
| Company or Private Auto |
28% |
23% |
29% |
| Airline in the U.S. |
25% |
22% |
32% |
| City Subway/Bus |
23% |
28% |
13% |
| Bus between Cities |
11% |
13% |
5% |
| Railroad between Cities |
10% |
9% |
9% |
|
|
|
| Port-of-Entry: |
|
|
|
|
|
| New York |
18% |
17% |
17% |
| Miami |
14% |
13% |
14% |
| Los Angeles |
12% |
11% |
15% |
| Honolulu |
10% |
15% |
1% |
| Chicago |
7% |
5% |
10% |
| San Francisco |
7% |
6% |
9% |
| Newark |
7% |
6% |
8% |
| Agana, Guam |
6% |
10% |
0% |
| Washington Dulles |
4% |
3% |
5% |
| Orlando & Orlando/Sanford |
3% |
5% |
1% |
| Atlanta |
3% |
2% |
4% |
| Boston |
2% |
2% |
2% |
| Detroit |
2% |
1% |
3% |
| Houston |
2% |
1% |
3% |
| Dallas/Ft. Worth |
2% |
1% |
3% |
| Philadelphia |
2% |
1% |
2% |
|
|
| U.S. Destinations Visited*: |
|
|
|
| New England |
6% |
6% |
8% |
| Massachusetts |
5% |
5% |
5% |
| Boston |
4% |
4% |
5% |
|
|
|
| Middle Atlantic |
31% |
29% |
32% |
| New York |
27% |
27% |
26% |
| New York City |
25% |
26% |
24% |
| New Jersey |
4% |
3% |
6% |
| Pennsylvania |
3% |
3% |
4% |
| Philadelphia |
2% |
2% |
2% |
|
|
|
| East North Central |
8% |
5% |
15% |
| Illinois |
5% |
4% |
9% |
| Chicago |
5% |
3% |
8% |
| Michigan |
2% |
1% |
4% |
| Ohio |
2% |
1% |
3% |
|
|
|
| West North Central |
2% |
1% |
4% |
|
|
|
| South Atlantic |
30% |
31% |
32% |
| Florida |
22% |
25% |
18% |
| Miami |
11% |
11% |
12% |
| Orlando |
10% |
14% |
4% |
| Tampa/St. Petersburg |
2% |
2% |
1% |
| Ft. Lauderdale |
2% |
2% |
1% |
| Washington D.C. (Metro Area) |
5% |
4% |
7% |
| Georgia |
2% |
2% |
4% |
| Atlanta |
2% |
1% |
3% |
| North Carolina |
2% |
1% |
4% |
| Virginia |
2% |
1% |
2% |
|
|
|
| East South Central |
2% |
1% |
3% |
|
|
|
| West South Central |
6% |
4% |
9% |
| Texas |
4% |
2% |
8% |
| Houston |
2% |
1% |
4% |
| Dallas/Ft. Worth |
2% |
1% |
3% |
|
|
| Mountain |
12% |
13% |
10% |
| Nevada |
8% |
10% |
5% |
| Las Vegas |
8% |
10% |
5% |
| Arizona |
3% |
4% |
2% |
| Colorado |
2% |
2% |
2% |
| Utah |
2% |
2% |
1% |
|
|
|
|
| Pacific |
22% |
21% |
29% |
| California |
21% |
19% |
27% |
| Los Angeles |
11% |
12% |
13% |
| San Francisco |
9% |
10% |
9% |
| San Diego |
3% |
3% |
3% |
| San Jose |
2% |
1% |
4% |
| Anaheim |
2% |
2% |
2% |
| Washington |
2% |
2% |
2% |
| Seattle |
2% |
1% |
2% |
|
|
| Pacific Islands |
16% |
24% |
2% |
| Hawaiian Islands |
11% |
16% |
2% |
| Oahu/Honolulu |
9% |
14% |
1% |
| Guam |
5% |
8% |
0% |
|
|
| Atlantic Islands |
0% |
0% |
0% |
|
|
|
| Leisure/Recreational Activities*: |
|
|
|
|
| Shopping |
88% |
93% |
80% |
| Dining in Restaurants |
85% |
86% |
86% |
| Sightseeing in Cities |
42% |
51% |
26% |
| Visit Historical Places |
33% |
39% |
22% |
| Amusement/Theme Parks |
28% |
35% |
12% |
| Visit Small Towns/Villages
|
28% |
32% |
16% |
| Water Sports/Sunbathing |
24% |
32% |
8% |
| Touring the Countryside |
21% |
25% |
13% |
| Cultural/Heritage Sights |
19% |
24% |
12% |
| Art Gallery, Museum |
19% |
21% |
13% |
| Visit National Parks |
18% |
23% |
10% |
| Guided Tours |
17% |
23% |
7% |
| Concert, Play, Musical |
13% |
15% |
8% |
| Nightclub/ Dancing |
13% |
13% |
14% |
| Casinos/Gambling |
10% |
11% |
6% |
| Golf/Tennis |
7% |
7% |
7% |
| Cruises |
7% |
9% |
2% |
| Attend Sports Events |
6% |
6% |
5% |
| Ethnic Heritage Sights |
5% |
6% |
3% |
| Camping, Hiking |
4% |
5% |
2% |
| Visit American Indian Communities |
4% |
4% |
2% |
| Environmental/Ecological Excursions |
3% |
4% |
3% |
| Hunting/Fishing |
2% |
2% |
1% |
| Snow Skiing |
2% |
2% |
1% |
| Ranch Vacations |
1% |
1% |
1% |
|
|
|
|
| Main factors involved in Airline |
|
|
| Choice: |
|
|
|
|
|
| Airfare |
30% |
35% |
17% |
| Convenient Schedule |
17% |
15% |
23% |
| Mileage Bonus/Freq. Flyer program |
12% |
12% |
16% |
| Non-Stop Flight |
10% |
10% |
9% |
| Previous Good Experience |
7% |
7% |
6% |
| Safety Reputation |
6% |
7% |
5% |
| Loyalty to Carrier |
5% |
5% |
6% |
| Employer Policy |
4% |
2% |
11% |
| In-Flight Service Reputation |
2% |
2% |
2% |
|
|
|
| Type of Airline Ticket: |
|
|
|
|
|
| Economy/Tourist/Coach |
75% |
79% |
63% |
| Executive/Business |
14% |
10% |
29% |
| Frequent Flyer Award |
4% |
4% |
2% |
| Discount/Group Fare |
3% |
4% |
2% |
| Frequent Flyer Upgrade |
2% |
2% |
4% |
| First Class |
2% |
2% |
4% |
| Non-Revenue Passenger |
1% |
1% |
1% |
| Don't Know |
3% |
3% |
1% |
|
|
|
| Seating Area: |
|
|
|
|
|
| Economy/Tourist/Coach |
80% |
85% |
63% |
| Executive/Business |
17% |
13% |
32% |
| First Class |
3% |
3% |
5% |
|
|
| Average Total Trip Expenditures: |
|
|
|
|
| Per Travel Party |
$4,720 |
$5,083 |
$5,125 |
| Per Visitor |
$2,992 |
$2,709 |
$4,126 |
|
|
|
| Average International Airfare |
|
|
|
|
|
| Per Travel Party |
$2,037 |
$1,974 |
$2,572 |
| Per Visitor |
$1,382 |
$1,143 |
$2,094 |
|
|
|
| Average Package Price |
|
|
|
|
|
| Per Travel Party |
$3,612 |
$3,619 |
n.a. |
| Per Visitor |
$1,493 |
$1,454 |
n.a. |
|
|
|
| Average Expenditures in the U.S.: |
|
|
|
|
|
| Per Travel Party |
$2,379 |
$2,685 |
$2,260 |
| Per Visitor |
$1,508 |
$1,431 |
$1,819 |
| Per Visitor Per Day |
$93 |
$100 |
$132 |
|
|
|
| Avg. Exp. by Category (per visitor): |
|
|
|
|
|
| Lodging |
$399 (26%) |
$319 (22%) |
$692 (38%) |
| Gifts & Souvenirs |
$328 (22%) |
$351 (24%) |
$267 (15%) |
| Food, Beverages |
$295 (20%) |
$295 (21%) |
$324 (18%) |
| Transportation |
$211 (14%) |
$189 (13%) |
$302 (17%) |
| Entertainment |
$150 (10%) |
$177 (12%) |
$104 ( 6%) |
| Other |
$98 ( 6%) |
$75 ( 5%) |
$98 ( 5%) |
| U.S. Airport |
$27 ( 2%) |
$25 ( 2%) |
$31 ( 2%) |
|
|
|
| Trip Expenses Payment Method: |
|
|
|
|
|
| Credit Cards |
46% |
41% |
62% |
| Cash |
44% |
47% |
32% |
| Travelers Checks |
7% |
9% |
2% |
| Debit Cards |
4% |
4% |
4% |
|
|
|
| Sex & Age of Traveler: |
|
|
|
|
|
| Male Adults |
60% |
55% |
81% |
| Female Adults |
40% |
45% |
19% |
|
|
|
| Average Age of Male (years) |
42.7 |
42.2 |
42.6 |
|
|
|
| Average Age of Female (years) |
39.1 |
38.1 |
37.7 |
|
|
| Occupation: |
|
|
|
|
| Professional/Technical |
32% |
31% |
35% |
| Manager/Executive |
29% |
24% |
54% |
| Clerical/Sales |
9% |
12% |
3% |
| Student |
7% |
8% |
2% |
| Retired |
7% |
8% |
1% |
| Homemaker/Housewife |
7% |
7% |
1% |
| Craftsman/Factory Worker |
3% |
4% |
1% |
| Government/Military |
3% |
3% |
2% |
|
|
|
| Annual Household Income: |
|
|
|
|
|
| Average |
$86,200 |
$83,900 |
$104,300 |
| Median |
$73,100 |
$71,500 |
$93,000 |
3 Overseas excludes Canada and Mexico
* Multiple Response
NOTE: All percentages listed in this profile can be converted into estimated numbers by multiplying the percentage by
20,322,000 (total overseas travelers to the U.S.), 12,661,000 (total leisure travelers), or 4,938,000 (total business travelers).
Business travelers are defined as the respondents who stated their purpose of trip was business/professional,
Multiple purposes of trip are allowed. Leisure travelers are defined as the respondents who stated their purpose of trip was leisure/
recreation/holidays/sightseeing. Multiple purposes of trip are allowed.
Only destinations or ports with more than 1.5% of all overseas visitors are listed. All percentages have been rounded to nearest whole number.
n.a. = not available
Source: U.S. Department of Commerce, ITA, Office of Travel & Tourism Industries, May 2005
|
|