Market Profile: Taiwan
Taiwanese Arrivals to the U.S.
 
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Market Profile: Taiwan
TAIWANESE ARRIVALS TO THE U.S.



TRENDS IN ARRIVALS
(in thousands)
Year 1997 1998 1999 2000 2001 2002 2003 Change
2003/1997
Arrivals 443 386 453 457 357 288 239 -204
% Change 7% -13% 17% 1% -22% -19% -17% -46%


TRENDS IN RECEIPTS* (in millions)
Year 1997 1998 1999 2000 2001 2002 2003 Change
2003/1997
Receipts $1,287 $1,035 $1,189 $1,184 $917 $794 n/a n/a
% Change -6% -20% 15% 0% -23% -13% n/a n/a


TAIWANESE VISITATION ESTIMATES (Market Share & Volume in thousands)
VISITATION TO CENSUS REGIONS AND STATES **
  Market Share 2003 Volume 2003 Market Share 2002 Volume 2002
PACIFIC 67.9% 162 67.9% 196
MIDDLE ATLANTIC 18.2% 43 19.8% 57
MOUNTAIN 17.1% 41 18.7% 54
EAST NORTH CENTRAL 10.7% 26 6.1% 18
SOUTH ATLANTIC 10.2% 24 14.0% 40
WEST SOUTH CENTRAL 9.8% 23 7.9% 23
NEW ENGLAND *** *** 4.5% 13
U.S. Mainland 91.5% 219 92.7% 267
California 63.3% 151 63.9% 184
New York 14.5% 35 16.7% 48
Nevada 13.3% 32 14.7% 42
Texas 8.7% 21 6.7% 19
Illinois 7.1% 17 *** ***
Washington 6.5% 16 5.0% 14
New Jersey 3.9% 9 3.6% 10


TAIWANESE VISITATION ESTIMATES (Market Share & Volume in thousands)
VISITATION TO THE CITIES **
  Market Share 2003 Volume 2003 Market Share 2002 Volume 2002
Los Angeles 39.0% 93 39.2% 113
San Francisco 22.2% 53 22.8% 66
New York City 13.4% 32 16.2% 47
Las Vegas 13.0% 31 14.5% 42
San Jose 8.2% 20 9.5% 27
Seattle 6.1% 15 4.8% 14


SELECTED TRAVELER CHARACTERISTICS
(by Percentage Point Change)
  2003 2002 % Point Change ****
Purpose of Trip: (multiple response)
Vacation / Holiday 50% 50% 1
Visit Friends and Relatives 44% 48% -4
Business 42% 39% 3
Attend Convention 12% 15% -3
Transportation Types Used in U.S.: (multiple response)
Company or Private Automobile 46% 44% 2
Airline in U.S. 35% 38% -4
Rented Automobile 30% 32% -2
Bus between Cities 12% 11% 1
Rail between Cities 5% 6% -1


SELECTED TRAVELER CHARACTERISTICS
(by Percent Change)
  2003 2002 % Point Change or % Change ****
Prepaid Package 12% 15% -3 pts
First International Trip 17% 21% -4 pts
Average Length of Stay in U.S. (nights) 25.1% 18.7 34%
Daily Visitor Spending in U.S. $76 $105 -28%
Average Number of States Visited 1.6 1.6 0%

 

Notes:
 
n/a - not available
 
* Excluding passenger fare receipts/exports.
 
** Only the census regions, states, and cities are displayed that have a statistically reliable respondent base for the survey year(s).
 
*** Not displayed due to low respondent base for this survey year.
 
**** Variance due to rounding.
 
Source: U.S. Department of Commerce, ITA, Office of Travel and Tourism Industries; Bureau of Economic Analysis
 
Publication Date: April 2004