Market Profile: Taiwan
TAIWANESE ARRIVALS TO THE U.S.

TRENDS IN ARRIVALS
(in thousands)

Year	1997	1998	1999	2000	2001	2002	2003	Change 2003/1997
Arrivals	443	386	453	457	357	288	239	-204
% Change	7%	-13%	17%	1%	-22%	-19%	-17%	-46%

TRENDS IN RECEIPTS* (in millions)

Year	1997	1998	1999	2000	2001	2002	2003	Change 2003/1997
Receipts	$1,287	$1,035	$1,189	$1,184	$917	$794	n/a	n/a
% Change	-6%	-20%	15%	0%	-23%	-13%	n/a	n/a

TAIWANESE VISITATION ESTIMATES (Market Share & Volume in thousands)
VISITATION TO CENSUS REGIONS AND STATES **

	Market Share 2003	Volume 2003	Market Share 2002	Volume 2002
PACIFIC	67.9%	162	67.9%	196
MIDDLE ATLANTIC	18.2%	43	19.8%	57
MOUNTAIN	17.1%	41	18.7%	54
EAST NORTH CENTRAL	10.7%	26	6.1%	18
SOUTH ATLANTIC	10.2%	24	14.0%	40
WEST SOUTH CENTRAL	9.8%	23	7.9%	23
NEW ENGLAND	***	***	4.5%	13
U.S. Mainland	91.5%	219	92.7%	267
California	63.3%	151	63.9%	184
New York	14.5%	35	16.7%	48
Nevada	13.3%	32	14.7%	42
Texas	8.7%	21	6.7%	19
Illinois	7.1%	17	***	***
Washington	6.5%	16	5.0%	14
New Jersey	3.9%	9	3.6%	10

TAIWANESE VISITATION ESTIMATES (Market Share & Volume in thousands)
VISITATION TO THE CITIES **

	Market Share 2003	Volume 2003	Market Share 2002	Volume 2002
Los Angeles	39.0%	93	39.2%	113
San Francisco	22.2%	53	22.8%	66
New York City	13.4%	32	16.2%	47
Las Vegas	13.0%	31	14.5%	42
San Jose	8.2%	20	9.5%	27
Seattle	6.1%	15	4.8%	14

SELECTED TRAVELER CHARACTERISTICS
(by Percentage Point Change)

	2003	2002	% Point Change ****
Purpose of Trip: (multiple response)
Vacation / Holiday	50%	50%	1
Visit Friends and Relatives	44%	48%	-4
Business	42%	39%	3
Attend Convention	12%	15%	-3
Transportation Types Used in U.S.: (multiple response)
Company or Private Automobile	46%	44%	2
Airline in U.S.	35%	38%	-4
Rented Automobile	30%	32%	-2
Bus between Cities	12%	11%	1
Rail between Cities	5%	6%	-1

SELECTED TRAVELER CHARACTERISTICS
(by Percent Change)

	2003	2002	% Point Change or % Change ****
Prepaid Package	12%	15%	-3 pts
First International Trip	17%	21%	-4 pts
Average Length of Stay in U.S. (nights)	25.1%	18.7	34%
Daily Visitor Spending in U.S.	$76	$105	-28%
Average Number of States Visited	1.6	1.6	0%

 

Notes:

n/a - not available

* Excluding passenger fare receipts/exports.

** Only the census regions, states, and cities are displayed that have a statistically reliable respondent base for the survey year(s).

*** Not displayed due to low respondent base for this survey year.

**** Variance due to rounding.

Source: U.S. Department of Commerce, ITA, Office of Travel and Tourism Industries; Bureau of Economic Analysis

Publication Date: April 2004