Market Profile: Korea
Korean Arrivals to the U.S.
 
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Market Profile: South Korea
SOUTH KOREAN ARRIVALS TO THE U.S.

TRENDS IN ARRIVALS (in thousands)
Year 1997 1998 1999 2000 2001 2002 2003 Change
2003/1997
Arrivals
747
364
499
662
618 639 618
-129
% Change
-4%
-51%
37%
33%
-7% 3% -3% -17%

TRENDS IN RECEIPTS* (in millions)
Year 1997 1998 1999 2000 2001 2002 2003 Change
2003/1997
Receipts
$2,056
$991
$1,251
$2,216 $1,927 $2,175
n/a
n/a
% Change
-12%
-52%
26%
77% -13% 13%
n/a
n/a

SOUTH KOREAN VISITATION ESTIMATES
(Market Share & Volume in thousands)
VISITATION TO CENSUS REGIONS AND STATES
  Market Share 2003 *** Volume 2003 *** Market Share 2002 *** Volume 2002 ***
PACIFIC 48.7% 301 48.2% 308
California 46.9% 290 45.5% 291

SOUTH KOREAN VISITATION ESTIMATES (Market Share & Volume in thousands)
VISITATION TO THE CITIES
  Market Share 2003 *** Volume 2003 *** Market Share 2002 *** Volume 2002 ***
San Francisco 25.0% 155 24.1%
154

SELECTED TRAVELER CHARACTERISTICS
(by Percentage Point Change)
  2003 *** 2002 *** % Point Change
****
Purpose of Trip: (multiple response)
Vacation / Holiday 62% 53% 9
Visit Friends and Relatives 40% 36% 4
Attend Convention 28% 34% -5
Business 10% 13% -2
Transportation Types Used in U.S.: (multiple response)
Company or Private Automobile 38% 36% 2
Airline in U.S. 33% 35% -2
Rented Automobile 25% 31% -6
Bus between Cities 14% 14% 0
Rail between Cities 9% 9% 0

  2003 *** 2002 *** % point change or % Change
****
SELECTED TRAVELER CHARACTERISTICS
(by Percent Change)
Prepaid Package 19% 16% -2 pts
First International Trip 36% 36.0% 0 pts
Average Length of Stay in U.S. (nights) 25.3 25.1 1%
Daily Visitor Spending in U.S. $61 $73 -16%
Average Number of States Visited 1.7 1.9 -11%

 

Notes:

n/a - Information not available

* Excluding passenger fare receipts/exports.

** Only the census regions, states, and cities are displayed that have a statistically reliable respondent base for the survey year(s).

*** For 2002 and 2003, the market share and traveler characteristics data is based upon the combined 2001-2002 or 2002-2003 sample for Korea. No estimates would have been available if only the 2002 or 2003 data was used.
The combined sample was weighted to the actual 2002 or 2003 arrivals data to produce a combined estimate for 2002 and 2003.

**** Variance due to rounding.

Source: U.S. Department of Commerce, ITA, Office of Travel and Tourism Industries; Bureau of Economic Analysis.

Publication Date:April 2004