Market Profile: Japan
Japanese Arrivals to the U.S.
 
Printing Note: Set your print mode to landscape and/or reduce your margin settings if this document is too wide for your printer.
 

Market Profile: Japan
JAPANESE ARRIVALS TO THE U.S.

TRENDS IN ARRIVALS (in thousands)
Year 1997 1998 1999 2000 2001 2002 2003 Change
2003/1997
Arrivals 5,368 4,885 4,826 5,061 4,083 3,627 3,170 -2,198
% Change 4% -9% -1% 5% -19% -11% -13% -41%


TRENDS IN RECEIPTS* (in millions)
Year 1997 1998 1999 2000 2001 2002 2003 Change
2003/1997
Receipts $11,068 $9,424 $9,711 $10,238 $8,902 $8,492 $7,686 -$3,382
% Change -6% -15% 3% 5% -13% -5% -9% -31%


JAPANESE VISITATION ESTIMATES (Market Share & Volume in thousands)
VISITATION TO CENSUS REGIONS AND STATES **
  Market Share 2003 Volume 2003 Market Share 2002 Volume 2002
PACIFIC ISLANDS 62.7% 1,988 62.4% 2,263
PACIFIC 20.1% 637 20.0% 725
MIDDLE ATLANTIC 11.0% 349 9.9% 359
MOUNTAIN 7.2% 228 7.4% 268
EAST NORTH CENTRAL 5.9% 187 6.4% 232
SOUTH ATLANTIC 5.5% 174 4.7% 170
WEST SOUTH CENTRAL 2.8% 89 3.1% 112
NEW ENGLAND 2.3% 73 2.3% 83
EAST SOUTH CENTRAL *** *** 1.0% 36
U.S. MAINLAND 38.7% 1,227 38.9% 1,411
Hawaiian Islands 43.2% 1,369 40.8% 1,480
Guam 19.6% 621 21.5% 780
California 18.6% 590 18.0% 653
New York 9.5% 301 8.7% 316
Nevada 5.5% 174 5.4% 196
Illinois 2.5% 79 3.4% 123
Texas 2.4% 76 2.5% 91
Washington 1.9% 60 2.4% 87
Florida 1.9% 60 1.8% 65
Massachusetts 1.8% 57 1.8% 65
Ohio 1.7% 54 1.6% 58
Arizona 1.4% 44 1.4% 51
New Jersey 1.1% 55 1.4% 51


JAPANESE VISITATION ESTIMATES (Market Share & Volume in thousands)
VISITATION TO THE CITIES **
  Market Share 2003 Volume 2003 Market Share 2002 Volume 2002
Honolulu 38.0% 1,205 34.4% 1,248
Los Angeles 10.1% 320 11.0% 399
New York City 9.2% 292 8.2% 297
San Francisco 6.6% 209 5.1% 185
Las Vegas 5.3% 168 5.3% 192
Maui 3.2% 101 3.8% 138
Chicago 2.4% 76 3.2% 116
Anaheim 2.2% 10 1.7% 62
Washington, DC 1.9% 60 *** ***
Boston 1.8% 57 1.7% 62
San Jose 1.8% 57 1.6% 58
San Diego 1.7% 54 1.8% 65
Seattle 1.6% 51 2.1% 76
Hawaii (Big Island) 1.3% 41 1.3% 47
Kauai *** *** 1.5% 54
Dallas *** *** 1.4% 51
Orlando *** *** 0.8% 29


  2003 2002 % Point Change ****
SELECTED TRAVELER CHARACTERISTICS
(by Percentage Point Change)
Purpose of Trip: (multiple response)
Vacation / Holiday 76% 76% 0
Visit Friends and Relatives 19% 21% -2
Business 17% 17% 0
Attend Convention 7% 6% 1
Transportation Types Used in U.S.: (multiple response)
Rented Automobile 25% 23% 3
Airline in U.S. 22% 23% -1
Company or Private Automobile 21% 20% 1
Bus between Cities 17% 20% -2
Rail between Cities 5% 5% 0

 

  2003 2002 % point change or % Change ****
SELECTED TRAVELER CHARACTERISTICS (by Percent Change)
Prepaid Package 40% 39% 1 pt
First International Trip 31% 22% 9 pts
Ave. Length of Stay in U.S. (nights) 8.8 8.4 5%
Daily Visitor Spending in U.S. $139 $145 -4%
Average Number of States Visited 1.3 1.2 8%

Notes:

* Excluding passenger fare receipts/exports.

** Only the census regions, states, and cities are displayed that have a statistically reliable respondent base for the survey year(s).

*** Not displayed due to low respondent base for this survey year.

**** Variance due to rounding.

Source: U.S. Department of Commerce, ITA, Office of Travel and Tourism Industries; Bureau of Economic Analysis

Publication Date: April 2004