|
| U.S. Department of Commerce, Office of
Travel and Tourism Industries
|
2003 PROFILE OF OVERSEAS TRAVELERS
TO THE U.S. - INBOUND
REPORTED FROM: SURVEY OF INTERNATIONAL AIR TRAVELERS |
| RESIDENCE OF TRAVELERS
TO THE U.S.: (1) |
ARRIVALS
(2) |
Percent of TOTAL OVERSEAS
ARRIVALS |
| TOTAL
OVERSEAS |
18,026,213 |
100.0% |
| Western
Europe |
8,294,083 |
46.0% |
|
United Kingdom |
3,936,112 |
21.8% |
|
Germany |
1,180,212 |
6.5% |
|
France |
688,887 |
3.8% |
|
Italy |
408,633 |
2.3% |
|
Netherlands |
373,690 |
2.1% |
|
Spain |
284,031 |
1.6% |
|
Ireland |
254,320 |
1.4% |
|
Switzerland |
230,042 |
1.3% |
|
Sweden |
211,386 |
1.2% |
|
Belgium |
151,069 |
0.8% |
| Eastern
Europe |
344,594 |
1.9% |
| Caribbean |
998,266 |
5.5% |
|
Bahamas |
253,229 |
1.4% |
|
Jamaica |
159,484 |
0.9% |
|
Dominican Republic |
153,019 |
0.8% |
| South
America |
1,522,191 |
8.4% |
|
Brazil |
348,945 |
1.9% |
|
Venezuela |
284,423 |
1.6% |
|
Colombia |
280,259 |
1.6% |
|
Peru |
154,324 |
0.9% |
|
Argentina |
150,719 |
0.8% |
| Central
America |
655,841 |
3.6% |
|
El Salvador |
177,240 |
1.0% |
|
Guatemala |
151,891 |
0.8% |
| Asia
(Far East) |
5,003,261 |
27.8% |
|
Japan |
3,169,682 |
17.6% |
|
South Korea |
617,573 |
3.4% |
|
India |
272,161 |
1.5% |
|
Peoples Rep. of China/Hong Kong |
271,438 |
1.5% |
|
Taiwan |
238,999 |
1.3% |
| Oceania |
524,599 |
2.9% |
|
Australia |
405,698 |
2.3% |
| Middle
East |
447,112 |
2.5% |
|
Israel |
249,034 |
1.4% |
| Africa |
236,266 |
1.3% |
1
All numbers are rounded to the nearest thousand. Country
estimates are only listed if they generated at least 150,000
overseas visitors. [back]
2
The arrivals data reported above are the total arrival figures
reported in the 2003 Summary of International Travel to
the US (I-94) report. [back] |
| OVERSEAS TRAVELERS
CHARACTERISTICS: |
ALL OVERSEAS VISITORS |
ALL LEISURE VISITORS |
ALL BUSINESS VISITORS |
| Total Number of Travelers |
18,026,000 |
11,086,000 |
4,687,000 |
| Advance Trip Decision: |
|
|
|
|
| Average Number of Days |
71.0 |
85.3 |
37.3 |
| Median Number of Days |
35.0 |
60.0 |
20.0 |
|
| Advance Airline Reservation: |
|
|
|
|
| Average Number of Days |
46.5 |
58.9 |
21.2 |
| Median Number of Days |
30.0 |
30.0 |
13.0 |
|
| Means of Booking Air Trip: |
|
|
|
|
| Travel Agent |
57% |
57% |
56% |
| Airlines Directly |
14% |
15% |
11% |
| Personal Computer/Internet |
10% |
11% |
4% |
| Company Travel Dept. |
9% |
4% |
25% |
| Tour Operator |
7% |
10% |
2% |
|
| Information Sources*: |
|
|
|
|
| Travel Agent |
50% |
50% |
51% |
| Personal Computer |
27% |
33% |
19% |
| Airlines |
19% |
18% |
18% |
| Friends, Relatives |
16% |
19% |
6% |
| Tour Operator/Company |
8% |
12% |
3% |
| Travel Guides/Timetables |
8% |
12% |
3% |
| Corporate Travel Dept. |
8% |
3% |
25% |
| State/City Travel Office |
4% |
4% |
3% |
| Newspapers/Magazines |
4% |
6% |
1% |
|
| Use of Pre-Paid Package: |
|
|
|
|
| Yes |
18% |
26% |
4% |
| No (Independent) |
82% |
74% |
96% |
|
| If Package Used, Type of Package*: |
|
|
|
|
| Air/Lodging |
13% |
20% |
3% |
| Air/Rental Car |
5% |
7% |
1% |
| Guided Tour |
4% |
6% |
1% |
| Air/Lodging/Rental Car |
3% |
5% |
1% |
| Air/Lodging/Bus |
3% |
4% |
0% |
| Air/Lodging/Tour |
3% |
4% |
1% |
| Air/Lodging/Bus/Tour |
1% |
2% |
0% |
|
| Use of Prepaid Lodging as Part
of Package: |
|
|
|
|
| Yes |
82% |
83% |
80% |
| No |
18% |
17% |
20% |
| Mean # of Nights |
7.7 |
7.7 |
7.2 |
| Median # of Nights |
5.0 |
5.0 |
5.0 |
|
| Advance Package Booking: |
|
|
|
|
| Mean # of Days |
73.0 |
75.8 |
38.1 |
| Median # of Days |
40.0 |
42.0 |
15.0 |
|
| If Pre-Booked Lodging, Pre-Booked
Through*: |
| | |
|
| Travel Agent |
25% |
30% |
20% |
| Hotel/Motel Directly |
8% |
9% |
10% |
| Company Travel Dept. |
8% |
3% |
23% |
| Tour Operator |
6% |
10% |
1% |
| Friend/Relative |
5% |
6% |
3% |
| Business Associate |
4% |
1% |
13% |
|
| Travel Companions*: |
| | |
|
| Traveling Alone |
39% |
24% |
62% |
| Spouse |
28% |
38% |
10% |
| Family/Relatives |
27% |
36% |
7% |
| Friends |
12% |
18% |
4% |
| Business Associates |
7% |
3% |
21% |
| Tour Group |
1% |
2% |
1% |
|
| Travel Party Size: (persons) |
| | |
|
| Adults Only |
92% |
87% |
98% |
| Adults and Children |
8% |
13% |
2% |
| Average Party Size |
1.5 |
1.8 |
1.2 |
| Median Party Size |
1.0 |
2.0 |
1.0 |
|
| Main Purpose of Trip: |
| | |
|
| Leisure/Recreation/Holiday |
45% |
74% |
5% |
| Visit Friends/Relatives |
24% |
16% |
3% |
| Business/Professional |
23% |
6% |
87% |
| Convention/Conference |
5% |
2% |
4% |
| Study/Teaching |
3% |
2% |
0% |
|
| Purpose of Trip*: |
| | |
|
| Leisure/Recreation/Holiday |
62% |
100% |
22% |
| Visit Friends/Relatives |
38% |
32% |
20% |
| Business |
26% |
9% |
100% |
| Convention/Conference |
8% |
4% |
12% |
| Study/Teaching |
4% |
3% |
3% |
|
| Type of Accommodations*: |
| | |
|
| Hotel, Motel |
77% |
81% |
89% |
| Average Number of Nights |
7.5 |
7.6 |
7.7 |
| Median Number of Nights |
5.0 |
5.0 |
5.0 |
|
| Private Home |
37% |
33% |
24% |
| Average Number of Nights |
18.8 |
17.2 |
18.7 |
| Median Number of Nights |
10.0 |
10.0 |
6.0 |
|
| Other |
3% |
4% |
3% |
| Mean Number of Nights |
18.5 |
16.6 |
15.7 |
| Median Number of Nights |
6.0 |
6.0 |
5.0 |
|
| Nights Spent in the U.S. |
| | |
|
| Average |
16.2 |
14.8 |
14.5 |
| Median |
8.0 |
9.0 |
6.0 |
|
| First International U.S. Trip: |
| | |
|
| First Time Visitors |
22% |
28% |
10% |
| Repeat Visitors |
78% |
72% |
90% |
|
| U.S. Trips in Last 12 Months:
|
| | |
|
| Mean # of Trips |
2.0 |
1.6 |
3.2 |
| Median # of trips |
1.0 |
1.0 |
2.0 |
|
| U.S. Trips in Last 5 Years:
|
| | |
|
| Mean # of Trips |
6.8 |
5.0 |
12.1 |
| Median # of trips |
3.0 |
3.0 |
7.0 |
|
| Number of States Visited*: |
| | |
|
| One State |
70% |
71% |
62% |
| Two States |
18% |
16% |
24% |
| Three or More States |
12% |
13% |
14% |
| Average (Number of States) |
1.5 |
1.5 |
1.6 |
| Median (Number of States) |
1.0 |
1.0 |
1.0 |
|
| Number of Destinations Visited:
|
| | |
|
| Average (Number of Destinations) |
1.9 |
2.1 |
1.9 |
| Median (Number of Destinations) |
1.0 |
1.0 |
1.0 |
|
| Transportation in the U.S.*: |
| | |
|
| Taxi |
39% |
39% |
49% |
| Rented Auto |
31% |
34% |
33% |
| Company or Private Auto |
30% |
26% |
28% |
| Airline in the U.S. |
25% |
23% |
34% |
| City Subway/Bus |
20% |
25% |
12% |
| Bus between Cities |
11% |
14% |
5% |
| Railroad between Cities |
9% |
10% |
8% |
|
| Port-of-Entry: |
| | |
|
| New York |
13% |
13% |
15% |
| Miami |
12% |
12% |
14% |
| Los Angeles |
10% |
10% |
12% |
| Honolulu |
8% |
13% |
1% |
| Chicago |
6% |
4% |
10% |
| San Francisco |
6% |
5% |
8% |
| Newark |
5% |
5% |
6% |
| Agana, Guam |
4% |
7% |
0% |
| Atlanta |
3% |
3% |
3% |
| Washington Dulles |
3% |
2% |
4% |
| Orlando & Orlando/Sanford |
3% |
4% |
1% |
| Boston |
2% |
2% |
2% |
| Detroit |
2% |
1% |
3% |
| Houston |
2% |
1% |
2% |
|
| U.S. Destinations Visited*: |
| | |
|
| New England |
6% |
5% |
8% |
| Massachusetts |
5% |
4% |
6% |
| Boston |
4% |
4% |
5% |
|
| Middle Atlantic |
27% |
25% |
33% |
| New York |
23% |
23% |
26% |
| New York City |
22% |
22% |
25% |
| New Jersey |
4% |
3% |
5% |
| Pennsylvania |
3% |
2% |
6% |
| Philadelphia |
2% |
2% |
4% |
|
| East North Central |
8% |
5% |
16% |
| Illinois |
5% |
3% |
8% |
| Chicago |
4% |
3% |
8% |
| Michigan |
2% |
1% |
4% |
| Ohio |
2% |
1% |
4% |
|
| West North Central |
2% |
1% |
3% |
|
| South Atlantic |
32% |
33% |
32% |
| Florida |
23% |
27% |
19% |
| Miami |
12% |
12% |
12% |
| Orlando |
10% |
14% |
3% |
| Ft. Lauderdale |
2% |
2% |
2% |
| Tampa/St. Petersburg |
2% |
2% |
1% |
| Washington D.C. (Metro Area) |
5% |
4% |
6% |
| Georgia |
3% |
2% |
4% |
| Atlanta |
2% |
1% |
4% |
|
| East South Central |
2% |
1% |
2% |
|
| West South Central |
6% |
4% |
9% |
| Texas |
5% |
3% |
7% |
| Houston |
2% |
1% |
3% |
| Dallas/Ft. Worth |
2% |
1% |
2% |
|
| Mountain |
11% |
13% |
10% |
| Nevada |
8% |
10% |
4% |
| Las Vegas |
7% |
10% |
4% |
| Arizona |
3% |
3% |
2% |
| Colorado |
2% |
1% |
2% |
|
| Pacific |
24% |
22% |
29% |
| California |
22% |
21% |
27% |
| Los Angeles |
12% |
12% |
13% |
| San Francisco |
9% |
10% |
10% |
| San Diego |
2% |
2% |
3% |
| San Jose |
2% |
1% |
4% |
| Anaheim |
2% |
2% |
2% |
| Washington |
2% |
2% |
3% |
| Seattle |
2% |
2% |
3% |
|
| Pacific Islands |
16% |
23% |
3% |
| Hawaiian Islands |
11% |
16% |
2% |
| Oahu/Honolulu |
9% |
13% |
2% |
| Guam |
5% |
7% |
1% |
|
| Atlantic Islands |
1% |
1% |
1% |
|
| The market share
figures reported for the Census Regions, states or cities
is from table 24 from the 2003 annual In-Flight Survey report
on Overseas Travelers to the U.S. Only destinations or regions
with a 1.5% market share or greater are reported in this profile.
|
|
| Leisure/Recreational Activities*: |
|
|
|
|
| Shopping |
87% |
91% |
77% |
| Dining in Restaurants |
84% |
85% |
86% |
| Sightseeing in Cities |
40% |
48% |
26% |
| Visit Historical Places |
31% |
37% |
21% |
| Amusement/Theme Parks |
28% |
36% |
12% |
| Visit Small Towns/Villages
|
27% |
32% |
15% |
| Water Sports/Sunbathing |
26% |
35% |
10% |
| Touring the Countryside |
22% |
26% |
13% |
| Cultural/Heritage Sights |
18% |
22% |
11% |
| Visit National Parks |
18% |
22% |
9% |
| Art Gallery, Museum |
18% |
19% |
13% |
| Guided Tours |
16% |
21% |
7% |
| Concert, Play, Musical |
14% |
16% |
10% |
| Nightclub/ Dancing |
13% |
14% |
13% |
| Casinos/Gambling |
10% |
13% |
6% |
| Golf/Tennis |
8% |
9% |
7% |
| Cruises |
7% |
9% |
4% |
| Attend Sports Events |
6% |
6% |
6% |
| Ethnic Heritage Sights |
5% |
6% |
2% |
| Camping, Hiking |
4% |
5% |
2% |
| Environmental/Ecological Excursions
|
4% |
4% |
2% |
| Visit American Indian Communities |
3% |
4% |
2% |
| Hunting/Fishing |
2% |
2% |
2% |
| Snow Skiing |
2% |
2% |
2% |
| Ranch Vacations |
2% |
2% |
1% |
|
| Main factors involved in Airline
Choice: |
|
|
|
|
| Airfare |
33% |
37% |
20% |
| Convenient Schedule |
16% |
14% |
21% |
| Mileage Bonus/Freq. Flyer program |
12% |
11% |
15% |
| Non-Stop Flight |
9% |
8% |
8% |
| Previous Good Experience |
7% |
7% |
8% |
| Safety Reputation |
7% |
7% |
6% |
| Loyalty to Carrier |
4% |
4% |
5% |
| Employer Policy |
4% |
2% |
9% |
| In-Flight Service Reputation |
2% |
2% |
2% |
|
| Type of Airline Ticket: |
|
|
|
|
| Economy/Tourist/Coach |
75% |
80% |
60% |
| Executive/Business |
14% |
8% |
31% |
| Frequent Flyer Award |
4% |
4% |
2% |
| Discount/Group Fare |
3% |
4% |
2% |
| Frequent Flyer Upgrade |
3% |
2% |
4% |
| First Class |
2% |
2% |
3% |
| Non-Revenue Passenger |
1% |
2% |
1% |
| Don't Know |
3% |
4% |
2% |
|
| Seating Area: |
|
|
|
|
| Economy/Tourist/Coach |
80% |
86% |
61% |
| Executive/Business |
17% |
11% |
33% |
| First Class |
4% |
3% |
6% |
|
| Average Total Trip Expenditures: |
|
|
|
|
| Per Travel Party |
$4,407 |
$4,523 |
$5,048 |
| Per Visitor |
$2,844 |
$2,453 |
$4,061 |
|
| Average International Airfare |
|
|
|
|
| Per Travel Party |
$1,914 |
$1,710 |
$2,596 |
| Per Visitor | | |
