Market Profile: New Zealand
New Zealand ARRIVALS TO THE U.S.

TRENDS IN ARRIVALS (in thousands)

Year	1996	1997	1998	1999	2000	2001r	2002r	Change 2002r/1996
Arrivals	149	161	157	160	172	144	110	(39)
% Change	5%	8%	-2%	2%	8%	-16%	-24%	-26%

TRENDS IN RECEIPTS* (in millions)

Year	1996	1997	1998	1999	2000	2001	2002pr	Change 2002pr/1996
Receipts	$608	$616	$488	$542	$559	$513	n/a	n/a
% Change	n/a	1%	-21%	11%	3%	-8%	n/a	n/a

NEW ZEALAND VISITATION ESTIMATES (Market Share & Volume in thousands)
VISITATION TO CENSUS REGIONS AND STATES **

	Market Share 2002	Volume 2002	Market Share 2001	Volume 2001
PACIFIC	57.0%	63	64.2%	92
MOUNTAIN	21.6%	24	19.3%	28
SOUTH ATLANTIC	18.1%	20	***	***
PACIFIC ISLANDS	15.8%	17	18.8%	27
MIDDLE ATLANTIC	14.7%	16	***	***
California	52.0%	57	61.0%	88
Hawaii	15.7%	17	18.8%	27
New York	13.1%	14	***	***

NEW ZEALAND VISITATION ESTIMATES
(Market Share & Volume in thousands)
VISITATION TO THE CITIES **

	Market Share 2002	Volume 2002	Market Share 2001	Volume 2001
Los Angeles	36.3%	40	45.2%	65
Honolulu/Oahu	13.0%	14	15.1%	22
New York City	12.5%	14	***	***

SELECTED TRAVELER CHARACTERISTICS
(by Percentage Point Change)

	2002	2001	% Point Change ****
Purpose of Trip: (multiple response)
Vacation / Holiday	53%	64%	-11
Visit Friends and Relatives	48%	47%	1
Business	41%	35%	7
Attend Convention	18%	14%	4
Transportation Types Used in U.S.: (multiple response)
Airline in U.S.	47%	43%	4
Company or Private Automobile	41%	39%	2
Rented Automobile	26%	34%	-8
Bus between Cities	11%	12%	-1
Rail between Cities	9%	8%	-1

SELECTED TRAVELER CHARACTERISTICS
(by Percent Change)

	2002	2001	% Change ****
Prepaid Package	9%	12%	-28%
First International Trip	18%	19%	-5%
Average Length of Stay in U.S. (nights)	21.7	20.3	7%
Daily Visitor Spending in U.S.	$72	$73	-1%
Average Number of States Visited	1.8	1.7	6%

Notes:

r - The 2001 and 2002 arrivals total have been revised downward from the preliminary estimate released earlier by OTTI.

pr - Preliminary will be revised

n/a - Information not available

* Excluding passenger fare receipts/exports.

** Only the census regions, states, and cities are displayed that have a statistically reliable respondent base for the survey year(s).

*** Not displayed due to low respondent base for this survey year.

**** Variance due to rounding.

Source: U.S. Department of Commerce, ITA, Office of Travel and Tourism Industries; Bureau of Economic Analysis

Publication Date: June 2003