Market Profile: Taiwan
Taiwanese Arrivals to the U.S.
 
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Market Profile: Taiwan
TAIWANESE ARRIVALS TO THE U.S.



TAIWANESE ARRIVALS TO THE U.S.TRENDS IN ARRIVALS
(in thousands)
Year 1996 1997 1998 1999 2000 2001r 2002r Change
2002r/1996
Arrivals 415 443 386 453 457 357 288 (127)
% Change 0% 7% -13% 17% 1% -22% -19% -31%


TRENDS IN RECEIPTS* (in millions)
Year 1996 1997 1998 1999 2000 2001 2002pr % Change
2002pr/1996
Receipts $1,370 $1,287 $1,035 $1,189 $1,184 $919 n/a n/a
% Change -12% -6% -20% 15% 0% -22% n/a n/a


TAIWANESE VISITATION ESTIMATES (Market Share & Volume in thousands)
VISITATION TO CENSUS REGIONS AND STATES **
  Market Share 2002 Volume 2002 Market Share 2001 Volume 2001
PACIFIC 67.9% 196 68.9% 246
MIDDLE ATLANTIC 19.8% 57 19.4% 69
MOUNTAIN 18.7% 54 20.3% 72
SOUTH ATLANTIC 14.0% 40 12.8% 46
WEST SOUTH CENTRAL 7.9% 23 6.6% 24
EAST NORTH CENTRAL 6.1% 18 6.9% 25
NEW ENGLAND 4.5% 13 4.6% 16
U.S. Mainland 92.7% 267 93.6% 334
California 63.9% 184 65.0% 232
New York 16.7% 48 16.2% 58
Nevada 14.7% 42 14.7% 52
Texas 6.7% 19 5.6% 20
Washington 5.0% 14 5.4% 19
New Jersey 3.6% 10 4.3% 15
Florida *** *** 4.7% 17
Illinois *** *** 4.3% 15
Massachussetts *** *** 3.8% 14


TAIWANESE VISITATION ESTIMATES (Market Share & Volume in thousands)
VISITATION TO THE CITIES **
  Market Share 2002 Volume 2002 Market Share 2001 Volume 2001
Los Angeles 39.2% 113 39.7% 142
San Francisco 22.8% 66 28.4% 101
New York City 16.2% 47 15.4% 55
Las Vegas 14.5% 42 14.0% 50
San Jose 9.5% 27 9.1% 32
Seattle 4.8% 14 5.0% 18
Chicago *** *** 4.1% 15
Washington, DC (Metro) *** *** 3.9% 14
Boston *** *** 3.6% 13


 
SELECTED TRAVELER CHARACTERISTICS
(by Percentage Point Change)
  2002 2001 % Point Change ****
Purpose of Trip: (multiple response)
Vacation / Holiday 50% 55% -6
Visit Friends and Relatives 48% 48% 1
Business 39% 35% 4
Attend Convention 15% 15% 1
Transportation Types Used in U.S.: (multiple response)
Private Automobile 44% 43% 1
Airline in U.S. 38% 40% -2
Rented Automobile 32% 36% -5
Bus between Cities 11% 10% 1
Rail between Cities 6% 6% 0


SELECTED TRAVELER CHARACTERISTICS
(by Percent Change)
  2002 2001 % Change
****
Prepaid Package 15% 20% -26%
First International Trip 21% 22% -6%
Average Length of Stay in U.S. (nights) 18.7 18.2 3%
Daily Visitor Spending in U.S. $105 $104 1%
Average Number of States Visited 1.6 1.7 -6%


 

Notes:
r - The 2001 and 2002 arrivals total have been revised downward from the preliminary estimate released earlier by OTTI.
 
pr - Preliminary will be Revised.
 
n/a - not available
 
* Excluding passenger fare receipts/exports.
 
** Only the census regions, states, and cities are displayed that have a statistically reliable respondent base for the survey year(s).
 
*** Not displayed due to low respondent base for this survey year.
 
**** Variance due to rounding.
 
Source: U.S. Department of Commerce, ITA, Office of Travel and Tourism Industries; Bureau of Economic Analysis
 
Publication Date: May 2003