Market Profile: Sweden
Swedish Arrivals to the U.S.
 
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Market Profile: Sweden
SWEDISH ARRIVALS TO THE U.S.

TRENDS IN ARRIVALS (in thousands)
Year 1996 1997 1998 1999 2000 2001r 2002r Change
2002r/1996
Arrivals 269 292 301 314 322 231 204 (65)
% Change 23% 9% 3% 4% 3% -28% -12% -24%


TRENDS IN RECEIPTS* (in millions)
Year 1996 1997 1998 1999 2000 2001 2002pr % Change
2002pr/1996
Receipts $635 $665 $675 $674 $741 $540 n/a n/a
% Change 25% 5% 2% 0% 10% -27% n/a n/a


SWEDISH VISITATION ESTIMATES (Market Share & Volume in thousands)
VISITATION TO CENSUS REGIONS AND STATES **
  Market Share 2002 Volume 2002 Market Share 2001 Volume 2001
MIDDLE ATLANTIC *** *** 38.7% 89
New York *** *** 36.6% 85


SWEDISH VISITATION ESTIMATES (Market Share & Volume in thousands)
VISITATION TO THE CITIES **
  Market Share 2002 Volume 2002 Market Share 2001 Volume 2001
New York City *** *** 35.0% 81


SELECTED TRAVELER CHARACTERISTICS
(by Percentage Point Change)
  2002 2001 % Point Change
***
Purpose of Trip: (multiple response)
Visit Friends and Relatives 50% 51% -1
Vacation / Holiday 44% 37% 7
Business 35% 40% -5
Attend Convention 6% 7% -1
Transportation Types Used in U.S.: (multiple response)
Private Automobile *** 41% n/a
Rented Automobile *** 20% n/a
Airline in U.S. *** 19% n/a
Bus between Cities *** 9% n/a
Rail between Cities *** 13% n/a


SELECTED TRAVELER CHARACTERISTICS
(by Percent Change)
  2002 2001 % Change
*****
Prepaid Package 4% 5% -30%
First International Trip *** 20% n/a
Average Length of Stay in U.S. (nights) 17.3 19.5 -11%
Daily Visitor Spending in U.S. *** n/a n/a
Average Number of States Visited *** 1.7 n/a



Notes:
r - The 2001 and 2002 arrivals total have been revised downward from the preliminary estimate released earlier by OTTI.
 
pr - Preliminary will be Revised.
 
n/a - not available
 
* Excluding passenger fare receipts/exports.
 
** Only the census regions, states, and cities are displayed that have a statistically reliable respondent base for the survey year(s).
 
*** Not displayed due to low respondent base for this survey year.
 
**** Variance due to rounding.
 
Source: U.S. Department of Commerce, ITA, Office of Travel and Tourism Industries; Bureau of Economic Analysis
 
Publication Date: May 2003