Market Profile: Japan
Japanese Arrivals to the U.S.
 
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Market Profile: Japan
JAPANESE ARRIVALS TO THE U.S.

TRENDS IN ARRIVALS (in thousands)
Year 1996 1997 1998 1999 2000 2001r 2002r % Change
2002r/1996
Arrivals 5,183 5,368 4,885 4,826 5,061 4,083 3,627 (1,556)
% Change 13% 4% -9% -1% 5% -19% -11% -30%


TRENDS IN RECEIPTS* (in millions)
Year 1996 1997 1998 1999 2000 2001 2002pr % Change
2002pr/1996
Receipts $11,790 $11,068 $9,424 $9,711 $10,238 $8,899 $8,278 ($3,512)
% Change 0% -6% -15% 3% 5% -13% -7% -30%


JAPANESE VISITATION ESTIMATES (Market Share & Volume in thousands)
VISITATION TO CENSUS REGIONS AND STATES **
  Market Share 2002 Volume 2002 Market Share 2001 Volume 2001
PACIFIC ISLANDS 62.4% 2,263 61.3% 2,503
PACIFIC 20.0% 725 23.4% 955
MIDDLE ATLANTIC 9.9% 359 9.5% 388
MOUNTAIN 7.4% 268 9.1% 372
EAST NORTH CENTRAL 6.4% 232 4.3% 176
SOUTH ATLANTIC 4.7% 170 6.2% 253
WEST SOUTH CENTRAL 3.1% 112 2.0% 82
NEW ENGLAND 2.3% 83 2.0% 82
EAST SOUTH CENTRAL 1.0% 36 *** ***
U.S. MAINLAND 38.9% 1,411 40.2% 1,641
Hawaiian Islands 40.8% 1,480 38.9% 1,588
Guam 21.5% 780 22.4% 915
California 18.0% 653 20.8% 849
New York 8.7% 316 8.1% 331
Nevada 5.4% 196 7.0% 286
Illinois 3.4% 123 2.1% 86
Texas 2.5% 91 *** ***
Washington 2.4% 87 2.6% 106
Florida 1.8% 65 2.7% 110
Massachusetts 1.8% 65 1.7% 69
Ohio 1.6% 58 *** ***
New Jersey 1.4% 51 *** ***
Arizona 1.4% 51 1.8% 73


JAPANESE VISITATION ESTIMATES (Market Share & Volume in thousands)
VISITATION TO THE CITIES **
  Market Share 2002 Volume 2002 Market Share 2001 Volume 2001
Honolulu 34.4% 1,248 32.3% 1,319
Los Angeles 11.0% 399 12.6% 514
New York City 8.2% 297 7.8% 318
Las Vegas 5.3% 192 6.9% 282
San Francisco 5.1% 185 6.1% 249
Maui 3.8% 138 4.5% 184
Chicago 3.2% 116 2.1% 86
Seattle 2.1% 76 2.3% 94
San Diego 1.8% 65 1.8% 73
Anaheim 1.7% 62 2.5% 102
Boston 1.7% 62 1.4% 57
San Jose 1.6% 58 2.2% 90
Kauai 1.5% 54 1.3% 53
Dallas 1.4% 51 *** ***
Hawaii (Big Island) 1.3% 47 1.6% 65
Orlando 0.8% 29 *** ***


SELECTED TRAVELER CHARACTERISTICS
(by Percentage Point Change)
  2002 2001 %
Point Change
****
Purpose of Trip: (multiple response)
Vacation / Holiday 76% 78% -2
Visit Friends and Relatives 21% 20% 1
Business 17% 15% 2
Attend Convention 6% 6% 0
Transportation Types Used in U.S.: (multiple response)
Airline in U.S. 23% 26% -4
Rented Automobile 23% 24% -2
Private Automobile 20% 22% -2
Bus between Cities 20% 19% 1
Rail between Cities 5% 5% 0

SELECTED TRAVELER CHARACTERISTICS (by Percent Change)
  2002 2001 % Change ****
Prepaid Package 39% 40% -3%
First International Trip 22% 24% -9%
Ave. Length of Stay in U.S. (nights) 8.4 9.6 -13%
Daily Visitor Spending in U.S. $145 $127 14%
Average Number of States Visited 1.2 1.2 0%

Notes:

r - The 2001 and 2002 arrivals total have been revised downward from the preliminary estimate released earlier by OTTI.

pr - Preliminary will be revised.

* Excluding passenger fare receipts/exports.

** Only the census regions, states, and cities are displayed that have a statistically reliable respondent base for the survey year(s).

*** Not displayed due to low respondent base for this survey year.

**** Variance due to rounding.

Source: U.S. Department of Commerce, ITA, Office of Travel and Tourism Industries; Bureau of Economic Analysis

Publication Date: May 2003