Market Profile: Japan
JAPANESE ARRIVALS TO THE U.S.
TRENDS IN ARRIVALS (in thousands)
| Year |
1996 |
1997 |
1998 |
1999 |
2000 |
2001r |
2002r |
% Change
2002r/1996 |
| Arrivals |
5,183 |
5,368 |
4,885 |
4,826 |
5,061 |
4,083 |
3,627 |
(1,556) |
| % Change |
13% |
4% |
-9% |
-1% |
5% |
-19% |
-11% |
-30% |
TRENDS IN RECEIPTS* (in millions)
| Year |
1996 |
1997 |
1998 |
1999 |
2000 |
2001 |
2002pr |
% Change
2002pr/1996 |
| Receipts |
$11,790 |
$11,068 |
$9,424 |
$9,711 |
$10,238 |
$8,899 |
$8,278 |
($3,512) |
| % Change |
0% |
-6% |
-15% |
3% |
5% |
-13% |
-7% |
-30% |
JAPANESE VISITATION ESTIMATES (Market Share & Volume in thousands)
VISITATION TO CENSUS REGIONS AND STATES **
| |
Market Share 2002 |
Volume 2002 |
Market Share 2001 |
Volume 2001 |
| PACIFIC ISLANDS |
62.4% |
2,263 |
61.3% |
2,503 |
| PACIFIC |
20.0% |
725 |
23.4% |
955 |
| MIDDLE ATLANTIC |
9.9% |
359 |
9.5% |
388 |
| MOUNTAIN |
7.4% |
268 |
9.1% |
372 |
| EAST NORTH CENTRAL |
6.4% |
232 |
4.3% |
176 |
| SOUTH ATLANTIC |
4.7% |
170 |
6.2% |
253 |
| WEST SOUTH CENTRAL |
3.1% |
112 |
2.0% |
82 |
| NEW ENGLAND |
2.3% |
83 |
2.0% |
82 |
| EAST SOUTH CENTRAL |
1.0% |
36 |
*** |
*** |
| U.S. MAINLAND |
38.9% |
1,411 |
40.2% |
1,641 |
| Hawaiian Islands |
40.8% |
1,480 |
38.9% |
1,588 |
| Guam |
21.5% |
780 |
22.4% |
915 |
| California |
18.0% |
653 |
20.8% |
849 |
| New York |
8.7% |
316 |
8.1% |
331 |
| Nevada |
5.4% |
196 |
7.0% |
286 |
| Illinois |
3.4% |
123 |
2.1% |
86 |
| Texas |
2.5% |
91 |
*** |
*** |
| Washington |
2.4% |
87 |
2.6% |
106 |
| Florida |
1.8% |
65 |
2.7% |
110 |
| Massachusetts |
1.8% |
65 |
1.7% |
69 |
| Ohio |
1.6% |
58 |
*** |
*** |
| New Jersey |
1.4% |
51 |
*** |
*** |
| Arizona |
1.4% |
51 |
1.8% |
73 |
JAPANESE VISITATION ESTIMATES (Market Share & Volume in thousands)
VISITATION TO THE CITIES **
| |
Market Share 2002 |
Volume 2002 |
Market Share 2001 |
Volume 2001 |
| Honolulu |
34.4% |
1,248 |
32.3% |
1,319 |
| Los Angeles |
11.0% |
399 |
12.6% |
514 |
| New York City |
8.2% |
297 |
7.8% |
318 |
| Las Vegas |
5.3% |
192 |
6.9% |
282 |
| San Francisco |
5.1% |
185 |
6.1% |
249 |
| Maui |
3.8% |
138 |
4.5% |
184 |
| Chicago |
3.2% |
116 |
2.1% |
86 |
| Seattle |
2.1% |
76 |
2.3% |
94 |
| San Diego |
1.8% |
65 |
1.8% |
73 |
| Anaheim |
1.7% |
62 |
2.5% |
102 |
| Boston |
1.7% |
62 |
1.4% |
57 |
| San Jose |
1.6% |
58 |
2.2% |
90 |
| Kauai |
1.5% |
54 |
1.3% |
53 |
| Dallas |
1.4% |
51 |
*** |
*** |
| Hawaii (Big Island) |
1.3% |
47 |
1.6% |
65 |
| Orlando |
0.8% |
29 |
*** |
*** |
SELECTED TRAVELER CHARACTERISTICS
(by Percentage Point Change)
| |
2002 |
2001 |
%
Point Change
**** |
| Purpose of Trip: (multiple response) |
| Vacation / Holiday |
76% |
78% |
-2 |
| Visit Friends and Relatives |
21% |
20% |
1 |
| Business |
17% |
15% |
2 |
| Attend Convention |
6% |
6% |
0 |
| Transportation Types Used in U.S.: (multiple response) |
| Airline in U.S. |
23% |
26% |
-4 |
| Rented Automobile |
23% |
24% |
-2 |
| Private Automobile |
20% |
22% |
-2 |
| Bus between Cities |
20% |
19% |
1 |
| Rail between Cities |
5% |
5% |
0 |
SELECTED TRAVELER CHARACTERISTICS (by Percent Change)
| |
2002 |
2001 |
% Change **** |
| Prepaid Package |
39% |
40% |
-3% |
| First International Trip |
22% |
24% |
-9% |
| Ave. Length of Stay in U.S. (nights) |
8.4 |
9.6 |
-13% |
| Daily Visitor Spending in U.S. |
$145 |
$127 |
14% |
| Average Number of States Visited |
1.2 |
1.2 |
0% |
Notes:
r - The 2001 and 2002 arrivals total have been revised
downward from the preliminary estimate released earlier by OTTI.
pr - Preliminary will be revised.
* Excluding passenger fare receipts/exports.
** Only the census regions, states, and cities are displayed
that have a statistically reliable respondent base for the survey year(s).
*** Not displayed due to low respondent base for this
survey year.
**** Variance due to rounding.
Source: U.S. Department of Commerce, ITA, Office of Travel
and Tourism Industries; Bureau of Economic Analysis
Publication Date: May 2003