2002 PROFILE OF U.S. RESIDENT TRAVELER VISITING OVERSEAS DESTINATIONS REPORTED FROM: SURVEY OF INTERNATIONAL AIR TRAVELERS
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Posted July 2003
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2002 PROFILE OF U.S. RESIDENT TRAVELER
VISITING OVERSEAS DESTINATIONS
REPORTED FROM: SURVEY OF
INTERNATIONAL AIR TRAVELERS
U.S. RESIDENT TRAVELERS TO
OVERSEAS DESTINATIONS: (1)
All U.S. Travelers
Total Number of Travelers** 23,397,000
   
Region/State/City of Residence  
New England 7%
Massachusetts 3%
  Boston 2%
Connecticut 3%
Middle Atlantic 28%
New York 19%
  New York City 14%
  Nassau 3%
New Jersey 5%
  Newark 2%
Pennsylvania 3%
  Philadelphia 2%
   
East North Central 8%
Illinois 4%
  Chicago 3%
Ohio 2%
 
West North Central 2%
   
South Atlantic 21%
Florida 9%
  Miami 4%
D.C. Metro Area 5%
  Virginia 4%
  Maryland 3%
Georgia 2%
  Atlanta 2%
   
East South Central 2%
   
West South Central 6%
Texas 5%
  Houston 2%
   
Mountain 4%
Colorado 2%
   
Pacific 21%
California 18%
  Los Angeles 4%
  San Francisco 3%
  San Jose 3%
  Oakland 2%
Washington 3%
  Seattle 2%
Pacific Islands 1%

Region/state and city estimates are only listed if they comprise at least 2% of the 23,397,000
1 U.S. residents visiting overseas destinations in 2002.

NOTE: Percentages listed in this profile can be converted into estimated numbers by multiplying
** the percentage by 23,397,000 (total U.S. Residents visiting overseas destinations), 18,624,000
(79.6% Leisure/Visit Friends/Relatives) and 7,487,000 (32.0% Business/Convention).

U.S. RESIDENT TRAVELER CHARACTERISTICS: All U .S. Travelers For Leisure & VFR For Business & Conv.
Total Number of Travelers** 23,397,000 18,624,000 7,487,000
 
Advance Trip Decision:
Average Number of Days 77.8 88.2 47.0
Median Number of Days 45.0 60.0 28.0
 
Advance Airline Reservation:
Average Number of Days 47.8 54.8 28.0
Median Number of Days 30.0 30.0 15.0
 
Means of Booking Air Trip:
Travel Agent 47% 46% 48%
Airline Directly 22% 24% 15%
Personal Computer 16% 17% 10%
Company Travel Department 9% 4% 24%
Tour Operator 3% 4% 1%
 
Information Sources*:
Travel Agency 43% 42% 47%
Personal Computer 29% 32% 23%
Airline 26% 28% 23%
Friends, Relatives 15% 17% 7%
Company Travel Dept. 9% 4% 24%
Travel Guides/Timetables 6% 7% 4%
Tour Company 4% 5% 2%
Newspapers/Magazines 3% 3% 1%
State/City/Travel Office 2% 2% 1%
 
Use of Prepaid Package:
Yes 11% 13% 3%
No 89% 87% 97%
 
Pre-Booked Lodging*:
Responded - Yes 56% 51% 72%
 
Sources for Booking Lodging*:
Travel Agent 18% 17% 20%
Hotel/Motel 11% 12% 11%
Company Travel Dept. 8% 3% 21%
Friend/Relative 5% 6% 3%
Business Associate 5% 2% 14%
Tour Operator 4% 5% 1%
 
Travel Companions*:
Traveling Alone 43% 37% 61%
Spouse 26% 31% 14%
Family/Relatives 22% 26% 8%
Friends 12% 14% 4%
Business Associates 6% 2% 18%
Tour Group 2% 2% 1%
 
Travel Party Size: (persons)
Adults Only 93% 91% 98%
Adults and Children 7% 9% 2%
Average Party Size 1.5 1.6 1.3
Median Party Size 1.0 1.0 1.0
 
Main Purpose of Trip:
Leisure/Recreation/Holidays 37% 47% 7%
Visit Friends/Relatives 30% 38% 6%
Business 26% 10% 80%
Study/Teaching 2% 2% 1%
Convention/Conference 2% 2% 6%
 
Purpose of Trip*:
Leisure/Recreation/Holidays 55% 69% 26%
Visit Friends/Relatives 44% 56% 22%
Business 30% 16% 94%
Study/Teaching 5% 4% 4%
Convention/Conference 4% 3% 12%
Religion/Pilgrimages 2% 2% 1%
 
Type of Accommodations*:
Hotel, Motel 66% 60% 82%
  Average Number of Nights 8.6 8.7 8.2
  Median Number of Nights 6.0 7.0 6.0
 
Private Home 43% 50% 27%
  Average Number of Nights 17.0 16.5 17.0
  Median Number of Nights 10.0 10.0 8.0
 
Other 6% 6% 6%
  Mean Number of Nights 16.9 12.5 16.2
  Median Number of Nights 7.0 7.0 10.0
 
Nights Outside the U.S.:
Average Number of Nights 15.9 16.2 13.9
Median Number of Nights 10.0 11.0 8.0
 
First International Trip:
First Time Visitors 5% 5% 2%
Repeat Visitors 95% 95% 98%
 
Number of International Trips in Past 12 Months:
Mean Number of Trips 3.1 2.5 5.0
Median Number of Trips 2.0 2.0 3.0
 
Number of International Trips in Past 5 Years:
Mean Number of Trips 12.6 9.6 21.5
Median Number of Trips 6.0 5.0 15.0
 
Number of Countries Visited*:
One Country 80% 80% 73%
Two Countries 14% 13% 17%
Three or More Countries 7% 6% 10%
Average (Countries) 1.3 1.3 1.4
Median (Countries) 1.0 1.0 1.0
 
Number of Destinations Visited*:
One Destination 58% 57% 55%
Two Destinations 22% 22% 25%
Three or More Destinations 20% 21% 21%
Average (No. of Destinations) 1.8 1.8 1.8
Median (No. of Destinations) 1.0 1.0 1.0
 
Transportation Outside the U.S.*:
Taxi/Cab/Limousine 48% 44% 59%
Airline between Cities 37% 36% 41%
Company or Private Auto 29% 29% 29%
City Subway/Tram/Bus 22% 24% 21%
Rented Auto 20% 22% 19%
Railroad between Cities 19% 20% 18%
Bus between Cities 13% 14% 8%
 
Port-of-Entry:
New York City 22% 23% 16%
San Francisco 11% 10% 15%
Miami 9% 9% 9%
Los Angeles 8% 8% 9%
Chicago 7% 6% 9%
Washington, D.C. 7% 6% 8%
Newark 6% 6% 5%
Atlanta 5% 5% 5%
Houston 3% 3% 3%
Boston 3% 3% 4%
Honolulu 3% 3% 2%
Philadelphia 2% 2% 3%
Dallas/Ft. Worth 2% 2% 2%
Seattle 2% 1% 3%
 
International Destinations Visited*:
Europe 43% 43% 48%
       
Western Europe 41% 41% 46%
  United Kingdom 14% 13% 19%
  France 10% 10% 9%
  Italy 7% 8% 6%
  Germany 7% 6% 10%
  Spain 4% 4% 3%
  Netherlands 4% 4% 4%
  Ireland 2% 3% 2%
  Switzerland 2% 2% 3%
 
Eastern Europe 3% 3% 3%
 
Caribbean 18% 20% 9%
  Dominican Republic 5% 5% 3%
  Jamaica 4% 5% 2%
  Bahamas 3% 4% 1%
 
South America 8% 7% 7%
  Brazil 2% 2% 3%
 
Central America 7% 7% 5%
  Costa Rica 2% 2% 1%
 
Africa 2% 2% 3%
 
Middle East 4% 3% 4%
 
Asia 19% 17% 27%
  Japan 6% 5% 9%
  Hong Kong 3% 3% 5%
  P.R. of China 3% 2% 5%
  Republic of China (Taiwan) 3% 3% 4%
  Republic of Korea (South) 3% 2% 4%
  India 2% 2% 2%
  Thailand 2% 2% 2%
  Singapore 2% 1% 3%
 
Oceania 4% 4% 4%
  Australia 2% 3% 3%
 
Leisure/Recreational Activities*:
 
Dining in Restaurants 86% 85% 90%
Shopping 76% 80% 67%
Visit Historical Places 50% 56% 38%
Sightseeing in Cities 43% 48% 33%
Visit Small Towns/Villages 42% 48% 25%
Touring the Countryside 35% 41% 21%
Cultural Heritage Sights 31% 35% 21%
Art Gallery, Museum 28% 32% 22%
Nightclub/ Dancing 24% 26% 18%
Water Sports/Sunbathing 22% 25% 10%
Guided Tours 15% 17% 8%
Concert, Play, Musical 15% 16% 11%
Ethnic Heritage Sites 12% 13% 7%
Amusement/Theme Parks 9% 11% 5%
Visit National Parks 9% 10% 5%
Casinos/Gambling 7% 8% 3%
Golf/Tennis 6% 7% 6%
Camping, Hiking 5% 6% 3%
Environmental/Ecological Sights 5% 5% 3%
Cruises, 1 or More Nights 5% 6% 2%
Attend Sporting Events 4% 4% 4%
Hunting/Fishing 3% 3% 1%
Snow Skiing 2% 2% 1%
 
Average Total Trip Expenditures:
Per Travel Party $4,254 $3,719 $5,276
Per Visitor $2,854 $2,362 $4,170
 
Average International Airfare:
Per Travel Party $2,017 $1,536 $2,789
Per Visitor $1,409 $1,018 $2,229
 
Average Package Price:
Per Travel Party 4,073 4,034 $5,110
Per Visitor 1,822 1,812 $2,619
 
Average Expenditures Outside the U.S.:
Per Travel Party $1,985 $1,889 $2,291
Per Visitor $1,332 $1,200 $1,811
Per Visitor Per Day $84 $74 $130
 
Trip Payment Method:
Credit Cards 56% 51% 70%
Cash 33% 36% 24%
Debit Cards 6% 7% 4%
Travelers Checks 5% 6% 3%
 
Main factor in Airline Choice:
Airfare 27% 30% 19%
Convenient Schedule 17% 15% 22%
Mile Bonus/Frequent Flier Program 18% 19% 18%
Non-Stop Flight 12% 12% 11%
Previous Good Experience 8% 8% 8%
Safety Reputation 3% 4% 3%
Loyalty to Carrier 4% 4% 5%
Employer Policy 4% 2% 8%
In-flight Service Reputation 2% 2% 2%
 
Type of Airline Ticket*:
Economy/Tourist/Coach 67% 71% 54%
Executive/Business 16% 11% 33%
Frequent Flier Award 9% 10% 5%
Frequent Flier Upgrade 5% 4% 9%
First Class 4% 4% 6%
Non-revenue 3% 3% 1%
Discount/Group Fare 2% 3% 2%
 
Seating Area on Flight:
Economy/Tourist/Coach 71% 77% 52%
Executive/Business 22% 17% 38%
First Class 7% 6% 10%
 
Sex and Age of Traveler:
Male Adults 59% 54% 77%
Female Adults 41% 46% 24%
 
Average Age of Male (years) 45.5 45.4 46.0
Average Age of Female (years) 42.7 42.9 42.6
 
Occupation:
Professional/Technical 38% 38% 39%
Manager/Executive 30% 25% 51%
Retired 9% 11% 2%
Student 7% 8% 2%
Homemaker 5% 6% 2%
Clerical/Sales 4% 5% 2%
Craftsman/Factory Worker 3% 3% 1%
Government/Military 2% 2% 2%
 
Annual Household Income:
Average $110,300 $103,900 $133,600
Median $100,000 $92,500 $127,400

* Multiple Response.

NOTE: Percentages listed in this profile can be converted into estimated numbers by multiplying
** the percentage by 23,397,000 (total U.S. Residents visiting overseas destinations), 18,624,000
(79.6% Leisure/Visit Friends/Relatives) and 7,487,000 (32.0% Business/Convention).

Source: U.S. Department of Commerce, ITA, Office of Travel & Tourism Industries, "In-Flight Survey," July 2003.