U.S. Department of Commerce, Office of Travel and Tourism Industries

2002 Profile of Overseas Travelers To The U.S. - Inbound
Reported From: Survey of International Air Travelers


2002 Profile of Overseas Travelers To The U.S. - Inbound
Residence of Travelers To The U.S.: (1)
Arrivals (2)
Percent of Total Overseas Arrivals
Total Overseas
19,116,707
100.0%
Western Europe
8,247,779
43.1%
United Kingdom
3,816,736
20.0%
Germany
1,189,856
6.2%
France
734,260
3.8%
Italy
406,160
2.1%
Netherlands
384,367
2.0%
Spain
269,520
1.4%
Ireland
259,687
1.4%
Switzerland
253,940
1.3%
Sweden
204,156
1.1%
Belgium
159,052
0.8%
Eastern Europe
354,905
1.9%
Caribbean
1,052,576
5.5%
Bahamas
262,469
1.4%
Jamaica
183,903
1.0%
Dominican Republic
153,586
0.8%
South America
1,815,230
9.5%
Brazil
405,094
2.1%
Venezuela
395,913
2.1%
Colombia
321,439
1.7%
Argentina
164,658
0.9%
Peru
164,482
0.9%
Central America
704,050
3.7%
El Salvador
197,159
1.0%
Guatemala
162,367
0.8%
Asia (Far East)
5,689,319
29.8%
Japan
3,627,264
19.0%
South Korea
638,697
3.3%
Peoples Rep. of China/Hong Kong
360,974
1.9%
Taiwan
288,032
1.5%
India
257,271
1.3%
Philippines
173,203
0.9%
Oceania
529,091
2.8%
Australia
407,130
2.1%
Middle East
482,534
2.5%
Israel
263,097
1.4%
Africa
241,223
1.3%
  1. All number are rounded to the nearest thousand. Contry estimates are only listed if they generated at least 150,000 overseas visitor.
  2. All arrival data reported in Table 1 of the IFS are total arrivals as reported from the I-94.
OVERSEAS TRAVELERS CHARACTERISTICS:
ALL OVERSEAS VISITORS
ALL LEISURE VISITORS
ALL BUSINESS VISITORS
Total Number of Travelers =
19,117,000
11,336,000
5,372,000
Advance Trip Decision:
     
Advance Airline Reservation:
     
Average Number of Days
44.2
57.4
19.7
Median Number of Days
25.0
30.0
10.0
Means of Booking Air Trip:
     
Travel Agent
62%
62%
59%
Airlines Directly
14%
15%
10%
Company Travel Dept.
9%
4%
24%
Personal Computer/Internet
7%
7%
3%
Tour Operator
6%
8%
1%
Information Sources*:
     
Travel Agent
54%
55%
55%
Personal Computer
23%
27%
16%
Airlines
18%
17%
18%
Friends, Relatives
15%
18%
6%
Travel Guides/Timetables
9%
14%
2%
Corporate Travel Dept.
9%
4%
24%
Tour Operator/Company
8%
11%
3%
Newspapers/Magazines
4%
6%
2%
State/City Travel Office
4%
5%
4%
Use of Pre-Paid Package:
     
Yes
17%
27%
4%
No (Independent)
83%
73%
97%
If Package Used, Type of Package*:
     
Air/Lodging
13%
21%
2%
Guided Tour
4%
7%
1%
Air/Rental Car
4%
6%
1%
Air/Lodging/Bus
3%
5%
0%
Air/Lodging/Tour
3%
5%
0%
Air/Lodging/Rental Car
3%
4%
1%
Air/Lodging/Bus/Tour
1%
2%
0%
Use of Prepaid Lodging as Part of Package:
     
Yes
82%
83%
72%
No
18%
17%
28%
Mean # of Nights
7.2
7.2
7.7
Median # of Nights
5.0
5.0
6.0
Advance Package Booking:
     
Mean # of Days
76.7
79.1
34.0
Median # of Days
40.0
45.0
16.0
If Pre-Booked Lodging, Pre-Booked Through*:
     
Travel Agent
27%
33%
22%
Hotel/Motel Directly
8%
10%
9%
Company Travel Dept.
8%
4%
23%
Tour Operator
5%
8%
1%
Friend/Relative
5%
6%
3%
Business Associate
4%
1%
13%
Travel Companions*:
     
Traveling Alone
40%
25%
63%
Family/Relatives
26%
36%
7%
Spouse
25%
35%
8%
Friends
11%
15%
3%
Business Associates
8%
4%
22%
Tour Group
2%
2%
1%
Travel Party Size: (persons)
     
Adults Only
92%
87%
98%
Adults and Children
8%
13%
2%
Average Party Size
1.5
1.8
1.2
Median Party Size
1.0
1.0
1.0
Main Purpose of Trip:
     
Leisure/Recreation/Holiday
43%
73%
4%
Business/Professional
24%
6%
86%
Visit Friends/Relatives
23%
16%
4%
Convention/Conference
6%
3%
4%
Study/Teaching
3%
1%
1%
Purpose of Trip*:
     
Leisure/Recreation/Holiday
59%
100%
21%
Visit Friends/Relatives
37%
33%
21%
Business
28%
10%
100%
Convention/Conference
9%
4%
13%
Study/Teaching
5%
3%
3%
Type of Accommodations*:
     
Hotel, Motel
78%
82%
88%
Average Number of Nights
7.7
7.7
7.2
Median Number of Nights
5.0
5.0
5.0
Private Home
0.357
0.321
0.246
Average Number of Nights
18.4
16.9
15.1
Median Number of Nights
10.0
10.0
7.0
Other
0.034
0.038
0.028
Mean Number of Nights
18.5
15.5
21.8
Median Number of Nights
7.0
7.0
6.0
Nights Spent in the U.S.
     
Average
16.2
14.6
12.9
Median
8.0
8.0
6.0
First International U.S. Trip:
     
First Time Visitors
18%
23%
9%
Repeat Visitors
82%
77%
91%
U.S. Trips in Last 12 Months:
     
Mean # of Trips
2.1
1.7
3.3
Median # of trips
1.0
1.0
2.0
U.S. Trips in Last 5 Years:
     
Mean # of Trips
7.2
5.3
12.1
Median # of trips
4.0
3.0
8.0
Number of States Visited*:
     
One State
69%
70%
62%
Two States
19%
17%
23%
Three or More States
12%
13%
15%
Average (Number of States)
1.5
1.5
1.6
Median (Number of States)
1.0
1.0
1.0
Number of Destinations Visited:
     
Average (Number of Destinations)
2.0
2.1
1.9
Median (Number of Destinations)
1.0
1.0
1.0
Transportation in the U.S.*:
     
Taxi
40%
39%
48%
Rented Auto
31%
34%
35%
Company or Private Auto
28%
25%
28%
Airline in the U.S.
26%
23%
35%
City Subway/Bus
20%
24%
14%
Bus between Cities
11%
14%
5%
Railroad between Cities
9%
9%
9%
Port-of-Entry:
     
New York
13%
12%
14%
Miami
13%
13%
13%
Los Angeles
10%
9%
12%
Honolulu
9%
14%
1%
San Francisco
6%
5%
8%
Chicago
5%
4%
9%
Agana, Guam
5%
8%
0%
Newark
5%
5%
5%
Atlanta
3%
3%
4%
Washington Dulles
3%
2%
5%
Orlando & Orlando/Sanford
2%
4%
1%
Boston
2%
2%
2%
Houston
2%
1%
3%
Detroit
11%
1%
3%
U.S. Destinations Visited*:
     
New England
7%
6%
8%
Massachusetts
5%
4%
6%
Boston
4%
4%
5%
Middle Atlantic
27%
25%
32%
New York
24%
23%
25%
New York City
22%
22%
24%
New Jersey
4%
3%
6%
Pennsylvania
4%
3%
5%
Philadelphia
2%
2%
4%
East North Central
9%
6%
15%
Illinois
6%
4%
8%
Chicago
5%
4%
8%
Michigan
2%
1%
4%
Ohio
2%
1%
3%
West North Central
2%
1%
4%
South Atlantic
33%
33%
33%
Florida
23%
27%
19%
Miami
12%
12%
12%
Orlando
10%
14%
4%
Tampa/St. Petersburg
2%
3%
1%
Ft. Lauderdale
2%
2%
1%
Washington D.C. (Metro Area)
5%
5%
7%
Georgia
3%
2%
5%
Atlanta
3%
2%
5%
North Carolina
2%
1%
3%
Virginia
2%
1%
1%
East South Central
2%
2%
3%
West South Central
6%
3%
10%
Texas
4%
2%
8%
Houston
2%
1%
4%
Dallas/Ft. Worth
2%
1%
3%
Mountain
11%
13%
9%
Nevada
7%
9%
4%
Las Vegas
6%
9%
4%
Arizona
3%
4%
2%
Colorado
2%
2%
2%
Utah
2%
2%
1%
Pacific
23%
21%
30%
California
21%
20%
27%
Los Angeles
12%
12%
14%
San Francisco
9%
9%
10%
San Diego
2%
3%
2%
San Jose
2%
1%
4%
Anaheim
2%
2%
2%
Washington
2%
2%
3%
Seattle
2%
2%
2%
Pacific Islands
16%
25%
2%
Hawaiian Islands
10%
16%
2%
Oahu/Honolulu
8%
13%
1%
Guam
6%
9%
0%
Atlantic Islands
0%
1%
0%
Leisure/Recreational Activities*:
     
Shopping
87%
91%
78%
Dining in Restaurants
82%
83%
85%
Sightseeing in Cities
40%
48%
27%
Visit Historical Places
31%
36%
21%
Amusement/Theme Parks
27%
35%
13%
Visit Small Towns/Villages
27%
32%
15%
Water Sports/Sunbathing
24%
33%
9%
Touring the Countryside
21%
25%
13%
Visit National Parks
18%
22%
10%
Art Gallery, Museum
18%
20%
14%
Cultural/Heritage Sights
18%
22%
11%
Guided Tours
14%
20%
5%
Nightclub/ Dancing
13%
14%
14%
Concert, Play, Musical
13%
14%
10%
Casinos/Gambling
9%
11%
6%
Golf/Tennis
8%
9%
7%
Cruises
6%
8%
2%
Attend Sports Events
6%
7%
5%
Ethnic Heritage Sights
5%
6%
2%
Camping, Hiking
4%
5%
2%
Environmental/Ecological Excursions
3%
4%
2%
Visit American Indian Communities
3%
4%
1%
Hunting/Fishing
2%
2%
1%
Snow Skiing
2%
2%
1%
Main factors involved in Airline Choice:
     
Airfare
28%
31%
19%
Convenient Schedule
17%
16%
21%
Mileage Bonus/Freq. Flyer program
13%
13%
15%
Safety Reputation
9%
11%
7%
Non-Stop Flight
9%
8%
10%
Previous Good Experience
7%
7%
7%
Loyalty to Carrier
5%
4%
5%
Employer Policy
4%
2%
9%
In-Flight Service Reputation
2%
2%
2%
Type of Airline Ticket:
     
Economy/Tourist/Coach
73%
77%
57%
Executive/Business
16%
10%
33%
Frequent Flyer Award
4%
4%
3%
Discount/Group Fare
3%
4%
2%
Frequent Flyer Upgrade
3%
2%
5%
First Class
3%
2%
5%
Non-Revenue Passenger
2%
2%
1%
Don't Know
3%
3%
2%
Seating Area:
     
Economy/Tourist/Coach
78%
85%
57%
Executive/Business
19%
13%
35%
First Class
4%
3%
7%
Average Total Trip Expenditures:
     
Per Travel Party
$4,329
$4,452
$4,872
Per Visitor
$2,825
$2,428
$3,947
Average International Airfare
     
Per Travel Party
$1,887
$1,663
$2,545
Per Visitor
$1,317
$985
$2,081
Average Package Price
     
Per Travel Party
$3,186
$3,214
$3,364
Per Visitor
$1,332
$1,301
$2,056
Average Expenditures in the U.S.:
     
Per Travel Party
$2,206
$2,417
$2,144
Per Visitor
$1,439
$1,318
$1,737
Per Visitor Per Day
$89
$90
$134
Avg. Exp. by Category (per visitor):
$1,439 (100%)
$1,318 (100%)
$1,737 (100%)
Lodging
$381 (26%)
$292 (22%)
$649 (37%)
Gifts & Souvenirs
$299 (21%)
$324 (25%)
$248 (14%)
Food, Beverages
$282 (20%)
$269 (20%)
$311 (18%)
Transportation
$198 (14%)
$173 (13%)
$285 (16%)
Entertainment
$140 (10%)
$163 (12%)
$104 (6%)
Other
$115 (8%)
$75 (6%)
$111 (6%)
U.S. Airport
$24 (2%)
$22 (2%)
$30 (2%)
Trip Expenses Payment Method:
     
Credit Cards
47%
42%
63%
Cash
42%
45%
31%
Travelers Checks
7%
10%
3%
Debit Cards
3%
4%
3%
Sex & Age of Traveler:
     
Male Adults
62%
57%
81%
Female Adults
38%
43%
19%
Average Age of Male (years)
42.7
42.2
42.6
Average Age of Female (years)
39.1
37.9
37.5
Occupation:
     
Professional/Technical
32%
32%
32%
Manager/Executive
32%
25%
56%
Clerical/Sales
9%
12%
3%
Student
7%
7%
2%
Homemaker/Housewife
6%
8%
1%
Retired
6%
7%
1%
Craftsman/Factory Worker
3%
3%
1%
Government/Military
3%
3%
2%
Annual Household Income:
     
Average
$79,700
$76,200
$96,600
Median
$64,400
$61,100
$84,900

* Multiple Response

Overseas includes all countries except Canada and Mexico

NOTE: All percentages listed in this profile can be converted into estimated numbers by multiplying the percentage by
19,177,000 (total overseas travelers to the U.S.), 11,336,000 (total leisure travelers), or 5,372,000 (total business travelers).

Business travelers are defined as the respondents who stated their purpose of trip was business/professional.
Multiple purposes of trip are allowed. Leisure travelers are defined as the respondents who stated their purpose of trip was leisure/recreation/holidays/sightseeing. Multiple purposes of trip are allowed.

Source: U.S. Department of Commerce, ITA, Office of Travel and Tourism Industries

Release Date: May 2003