Market Profile: Taiwan
Taiwanese Arrivals to the U.S.
 
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Market Profile: Taiwan
TAIWANESE ARRIVALS TO THE U.S.


TRENDS IN ARRIVALS (in thousands)
Year 1995 1996 1997 1998 1999 2000 2001r Change 2001r/1995
Arrivals 413 415 443 386 453 457 357 (56)
% Change 9% 0% 7% -13% 17% 1% -22% -14%

TRENDS IN RECEIPTS* (in millions)
Year 1995 1996 1997 1998 1999 2000 2001 % Change 2001/1995
Receipts $1,559 $1,370 $1,287 $1,035 $1,189 $1,184 $919 ($640)
% Change 6% -12% -6% -20% 15% 0% -22% -41%

TAIWANESE VISITATION ESTIMATES (Market Share & Volume in thousands)
VISITATION TO CENSUS REGIONS AND STATES **
  Market Share 2001 Volume 2001 Market Share 2000 Volume 2000
U.S. Mainland 93.6% 334 83.9% 383
PACIFIC 68.9% 246 62.7% 287
MOUNTAIN 20.3% 72 18.7% 85
MIDDLE ATLANTIC 19.4% 69 17.7% 81
SOUTH ATLANTIC 12.8% 46 10.5% 48
EAST NORTH CENTRAL 6.9% 25 5.5% 25
WEST SOUTH CENTRAL 6.6% 24 7.4% 34
NEW ENGLAND 4.6% 16 4.8% 22
PACIFIC ISLANDS *** *** 19.5% 89
California 65.0% 232 59.6% 272
New York 16.2% 58 14.0% 64
Nevada 14.7% 52 15.7% 72
Texas 5.6% 20 6.8% 31
Washington 5.4% 19 4.4% 20
Florida 4.7% 17 *** ***
Illinois 4.3% 15 *** ***
New Jersey 4.3% 15 5.1% 23
Massachussetts 3.8% 14 4.1% 19
Hawaii *** *** 10.1% 46

TAIWANESE VISITATION ESTIMATES (Market Share & Volume in thousands)
VISITATION TO THE CITIES **
  Market Share 2001 Volume 2001 Market Share 2000 Volume 2000
Los Angeles 39.7% 142 39.3% 180
San Francisco 28.4% 101 25.8% 118
New York City 15.4% 55 13.3% 61
Las Vegas 14.0% 50 15.6% 71
San Jose 9.1% 32 9.6% 44
Seattle 5.0% 18 4.2% 19
Chicago 4.1% 15 *** ***
Washington, DC 3.9% 14 3.6% 16
Boston 3.6% 13 4.1% 19
Oahu/Honolulu *** *** 5.6% 26

SELECTED TRAVELER CHARACTERISTICS (by Percentage Point Change)
  2001 2000 % Point Change ****
Purpose of Trip: (multiple response)
Vacation / Holiday 55% 58% -2
Visit Friends and Relatives 48% 42% 6
Business 35% 35% 0
Attend Convention 15% 13% 2
Transportation Types Used in U.S.: (multiple response)
Private Automobile 43% 38% 5
Airline in U.S. 40% 46% -6
Rented Automobile 36% 34% 2
Bus between Cities 10% 12% -2
Rail between Cities 6% 5% 1

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SELECTED TRAVELER CHARACTERISTICS (by Percent Change)
  2001 2000 % Change ****
Prepaid Package 20% 27% -26%
First International Trip 22% 24% -10%
Average Length of Stay in U.S. (nights) 18.2 17.6 3%
Daily Visitor Spending in U.S. $104 $111 -6%
Average Number of States Visited 1.7 1.6 6%

Notes:

r - The 2001 arrivals total has been revised downward from the preliminary estimate released earlier by OTTI.

* Excluding passenger fare receipts/exports.

** Only the census regions, states, and cities are displayed that have a statistically reliable respondent base for the survey year(s).

*** Not displayed due to low respondent base for this survey year.

**** Variance due to rounding.

Source: U.S. Department of Commerce, ITA, Office of Travel and Tourism Industries; Bureau of Economic Analysis

Publication Date: March 2003