Market Profile: Japan
Japanese Arrivals to the U.S.
 
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Market Profile: Japan
JAPANESE ARRIVALS TO THE U.S.

TRENDS IN ARRIVALS (in thousands)
Year 1995 1996 1997 1998 1999 2000 2001r % Change
2001r/1995
Arrivals 4,598 5,183 5,368 4,885 4,826 5,061 4,083 (515)
% Change 21% 13% 4% -9% -1% 5% -19% -11%

TRENDS IN RECEIPTS* (in millions)
Year 1995 1996 1997 1998 1999 2000 2001 % Change
2001/1995
Receipts $11,760 $11,790 $11,068 $9,424 $9,711 $10,238 $8,899 ($2,861)
% Change 2% 0% -6% -15% 3% 5% -13% -24%

 
JAPANESE VISITATION ESTIMATES (Market Share & Volume in thousands)
VISITATION TO CENSUS REGIONS AND STATES **
  Market Share 2001 Volume 2001 Market Share 2000 Volume 2000
PACIFIC ISLANDS 61.3% 2,503 58.6% 2,966
U.S. MAINLAND 40.2% 1,641 42.8% 2,166
PACIFIC 23.4% 955 23.8% 1,205
MIDDLE ATLANTIC 9.5% 388 9.3% 471
MOUNTAIN 9.1% 372 12.3% 623
SOUTH ATLANTIC 6.2% 253 6.1% 309
EAST NORTH CENTRAL 4.3% 176 5.1% 258
NEW ENGLAND 2.0% 82 2.4% 121
WEST SOUTH CENTRAL 2.0% 82 2.4% 121
WEST NORTH CENTRAL *** *** 1.0% 51
EAST SOUTH CENTRAL *** *** 1.0% 51
Hawaiian Islands 38.9% 1,588 38.2% 1,933
Guam 22.4% 915 20.6% 1,043
California 20.8% 849 21.8% 1,103
New York 8.1% 331 8.3% 420
Nevada 7.0% 286 10.4% 526
Florida 2.7% 110 2.9% 147
Washington 2.6% 106 2.1% 106
Illinois 2.1% 86 2.9% 147
Arizona 1.8% 73 2.5% 127
Massachusetts 1.7% 69 2.0% 101
Texas *** *** 1.9% 96
Ohio *** *** 1.4% 71
Michigan *** *** 1.2% 61
Oregon *** *** 1.1% 56
New Jersey *** *** 0.9% 46
Georgia *** *** 0.8% 40
Pennsylvania *** *** 0.8% 40

JAPANESE VISITATION ESTIMATES (Market Share & Volume in thousands)
VISITATION TO THE CITIES **
  Market Share 2001 Volume 2001 Market Share 2000 Volume 2000
Honolulu 32.3% 1,319 32.5% 1,645
Los Angeles 12.6% 514 13.3% 673
New York City 7.8% 318 8.1% 410
Las Vegas 6.9% 282 10.1% 511
San Francisco 6.1% 249 7.6% 385
Maui 4.5% 184 5.5% 278
Anaheim 2.5% 102 2.1% 106
Seattle 2.3% 94 1.8% 91
San Jose 2.2% 90 1.6% 81
Chicago 2.1% 86 2.7% 137
San Diego 1.8% 73 1.8% 91
Hawaii (Big Island) 1.6% 65 1.2% 61
Boston 1.4% 57 2.0% 101
Kauai 1.3% 53 1.0% 51
Detroit *** *** 1.0% 51
Portland, Oregon *** *** 1.0% 51
Atlanta *** *** 0.8% 40
Dallas/Ft. Worth *** *** 0.9% 46
Miami *** *** 0.7% 35
Orlando *** *** 1.8% 91
Washington, DC *** *** 1.8% 91

  2001 2000 % Point Change ****
Purpose of Trip: (multiple response)
SELECTED TRAVELER CHARACTERISTICS
(by Percentage Point Change)
Vacation / Holiday 78% 79% -1
Visit Friends and Relatives 20% 17% 4
Business 15% 18% -2
Attend Convention 6% 7% -1
Transportation Types Used in U.S.: (multiple response)
Airline in U.S. 26% 30% -4
Rented Automobile 24% 21% 3
Private Automobile 22% 22% 0
Bus between Cities 19% 19% 0
Rail between Cities 5% 5% 0

 
SELECTED TRAVELER CHARACTERISTICS
(by Percent Change)
  2001 2000 % Change
****
Prepaid Package 40% 45% -10%
First International Trip 24% 29% -16%
Ave. Length of Stay in U.S. (nights) 9.6 7.8 23%
Daily Visitor Spending in U.S. $127 $164 -23%
Average Number of States Visited 1.2 1.3 -8%

 

Notes:

r - The 2001 arrivals total has been revised downward from the preliminary estimate released earlier by OTTI.

* Excluding passenger fare receipts/exports.

** Only the census regions, states, and cities are displayed that have a statistically reliable respondent base for the survey year(s).

*** Not displayed due to low respondent base for this survey year.

**** Variance due to rounding.

Source: U.S. Department of Commerce, ITA, Office of Travel and Tourism Industries; Bureau of Economic Analysis

Publication Date: May 2003