Market Profile: Italy
Italian Arrivals to the U.S.
 
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Market Profile: Italy
ITALIAN ARRIVALS TO THE U.S.

TRENDS IN ARRIVALS (in thousands)
Year 1995 1996 1997 1998 1999 2000 2001r Change 2001r/1995
Arrivals 525 525 580 611 626 612 472 (53)
% Change 0% 0% 10% 5% 2% -2% -23% -10%

TRENDS IN RECEIPTS* (in millions)
Year 1995 1996 1997 1998 1999 2000 2001 Change 2001/1995
Receipts $1,344 $1,691 $1,647 $1,907 $1,691 $1,590 $1,181 ($163)
% Change 10% 26% -3% 16% -11% -6% -26% -12%

ITALIAN VISITATION ESTIMATES (Market Share & Volume in thousands)
VISITATION TO CENSUS REGIONS AND STATES **
  Market Share 2001 Volume 2001 Market Share 2000 Volume 2000
MIDDLE ATLANTIC 42.5% 201 41.8% 256
New York 37.6% 177 40.4% 247
SOUTH ATLANTIC 36.7% 173 37.6% 230
PACIFIC 26.2% 124 30.0% 184
California 24.9% 118 27.2% 166

ITALIAN VISITATION ESTIMATES (Market Share & Volume in thousands)
VISITATION TO THE CITIES **
  Market Share 2001 Volume 2001 Market Share 2000 Volume 2000
New York City 34.4% 162 39.8% 244
Los Angeles 15.9% 75 *** ***

SELECTED TRAVELER CHARACTERISTICS (by Percentage Point Change)
  2001 2000 % Point Change ****
Purpose of Trip: (multiple response)
Vacation / Holiday 58% 46% 12
Business 38% 47% -8
Visit Friends and Relatives 24% 23% 1
Attend Convention 9% 13% -4
Transportation Types Used in U.S.: (multiple response)
Rented Automobile 43% 36% 7
Airline in U.S. 33% 36% -3
Private Automobile 25% 25% 0
Bus between Cities 9% 14% -5
Rail between Cities 5% 10% -5

SELECTED TRAVELER CHARACTERISTICS
(by Percent Change)
  2001 2000 % Change ****
Prepaid Package 19% 22% -12%
First International Trip 27% 26% 5%
Average Length of Stay in U.S. (nights) 14.5 15.3 -5%
Daily Visitor Spending in U.S. $109 n/a n/a
Average Number of States Visited 1.8 1.8 0%

Notes:

r - The 2001 arrivals total has been revised downward from the preliminary estimate released earlier by OTTI.

* Excluding passenger fare receipts/exports.

** Only the census regions, states, and cities are displayed that have a statistically reliable respondent base for the survey year(s).

*** Not displayed due to low respondent base for this survey year.

**** Variance due to rounding.

n/a Information not available

Source: U.S. Department of Commerce, ITA, Office of Travel and Tourism Industries; Bureau of Economic Analysis

Publication Date: March 2003