2001 PROFILE OF U.S. RESIDENT TRAVELER VISITING OVERSEAS DESTINATIONS
REPORTED FROM: SURVEY OF INTERNATIONAL AIR TRAVELERS
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Posted Jan 2003
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U.S. RESIDENT TRAVELERS TO OVERSEAS DESTINATIONS: (1)
Total Number of Travelers**
Region/State/City of Residence
All U.S. Travelers
25,249,000
New England 9%
Massachusetts 5%
  Boston 3%
Connecticut 3%
Middle Atlantic 28%
New York 20%
  New York City 15%
  Nassau 3%
New Jersey 5%
Pennsylvania 4%
  Philadelphia 2%
East North Central 8%
Illinois 3%
  Chicago 2%
Michigan 2%
Ohio 2%
West North Central 3%
South Atlantic 20%
Florida 7%
  Miami 2%
D.C. Metro Area 5%
Virginia 4%
Georgia 3%
  Atlanta 3%
Maryland 2%
North Carolina 2%
West South Central 6%
Texas 5%
  Houston 2%
Mountain 5%
Colorado 2%
Pacific 19%
California 16%
  Los Angeles 4%
  San Francisco 3%
  San Jose 2%
  Oakland 2%
Washington 2%
  Seattle 2%
Pacific Islands 1%

1 Region/state and city estimates are only listed if they comprise at least 2% of the 25,249,000
U.S. residents visiting overseas destinations in 2001.
** NOTE: Percentages listed in this profile can be converted into estimated numbers by multiplying the percentage by 25,249,000 (total U.S. Residents visiting overseas destinations), 20,199,000(80.0% Leisure/Visit Friends/Relatives) and 7,928,000 (31.4% Business/Convention).

 

U.S. RESIDENT TRAVELER CHARACTERISTICS
Total Number of Travelers** All U.S. Travelers
25,249,000
ForLeisure & VFR
20,199,000
For Business & Conv.
7,928,000
Advance Trip Decision:
Average Number of Days 84.7 95.6 50.4
Median Number of Days 60.0 60.0 30.0
Advance Airline Reservation:
Average Number of Days 52.3 59.8 29.5
Median Number of Days 30.0 32.0 15.0
Means of Booking Air Trip:
Travel Agent 52% 52% 52%
Airline Directly 21% 23% 14%
Personal Computer 10% 11% 7%
Company Travel Department 9% 4% 25%
Tour Operator 4% 5% 1%
Information Sources*:
Travel Agency 48% 48% 50%
Personal Computer 25% 28% 21%
Airline 24% 26% 21%
Friends, Relatives 15% 18% 6%
Company Travel Dept. 9% 4% 24%
Travel Guides/Timetables 7% 8% 3%
Tour Company 6% 6% 2%
Newspapers/Magazines 3% 3% 1%
State/City/Travel Office 2% 3% 2%
Use of Prepaid Package:
Yes 14% 17% 3%
No 86% 83% 97%
Pre-Booked Lodging*:
Responded - Yes 56% 51% 72%
Sources for Booking Lodging*:
Travel Agent 21% 20% 21%
Hotel/Motel 10% 11% 9%
Company Travel Dept. 8% 3% 21%
Tour Operator 6% 7% 2%
Business Associate 5% 2% 15%
Friend/Relative 5% 5% 3%
Travel Companions*:
Traveling Alone 41% 35% 61%
Spouse 28% 34% 14%
Family/Relatives 23% 27% 8%
Friends 11% 13% 4%
Business Associates 6% 2% 18%
Tour Group 3% 3% 1%
Travel Party Size: (persons)
Adults Only 93% 91% 98%
Adults and Children 7% 9% 2%
Average Party Size 1.5 1.6 1.3
Median Party Size 1.0 1.0 1.0
Main Purpose of Trip:
Leisure/Recreation/Holidays 39% 49% 7%
Visit Friends/Relatives 29% 37% 7%
Business 25% 9% 78%
Study/Teaching 2% 2% 1%
Convention/Conference 2% 1% 7%
Purpose of Trip*:
Leisure/Recreation/Holidays 57% 71% 27%
Visit Friends/Relatives 42% 53% 23%
Business 29% 15% 94%
Study/Teaching 5% 4% 4%
Convention/Conference 4% 3% 12%
Religion/Pilgrimages 3% 2% 1%
Type of Accommodations*:
Hotel, Motel 66% 61% 81%
Average Number of Nights 8.6 8.7 8.5
Median Number of Nights 7.0 7.0 6.0
Private Home 41% 48% 27%
Average Number of Nights 15.8 15.1 17.3
Median Number of Nights 10.0 10.0 9.0
Other 6% 6% 6%
Mean Number of Nights 22.2 18.0 16.3
Median Number of Nights 7.0 7.0 6.0
Nights Outside the U.S.:
Average Number of Nights 15.9 16.1 14.5
Median Number of Nights 10.0 11.0 8.0
First International Trip:
First Time Visitors 6% 6% 3%
Repeat Visitors 94% 94% 97%
Number of International Trips in Past 12 Months:
Mean Number of Trips 3.2 2.5 5.1
Median Number of Trips 2.0 2.0 3.0
Number of International Trips in Past 5 Years:
Mean Number of Trips 12.3 9.3 20.6
Median Number of Trips 6.0 5.0 12.0
Number of Countries Visited*:
One Country 78% 78% 74%
Two Countries 14% 14% 17%
Three or More Countries 8% 8% 9%
Average (Countries) 1.4 1.4 1.4
Median (Countries) 1.0 1.0 1.0
Number of Destinations Visited*:
One Destination 56% 55% 54%
Two Destinations 22% 22% 25%
Three or More Destinations 22% 23% 21%
Average (No. of Destinations) 1.9 1.9 1.8
Median (No. of Destinations) 1.0 1.0 1.0
Transportation Outside the U.S. *:
Taxi/Cab/Limousine 46% 43% 58%
Airline between Cities 36% 35% 41%
Company or Private Auto 28% 28% 28%
Rented Auto 22% 23% 21%
City Subway/Tram/Bus 21% 22% 20%
Railroad between Cities 19% 20% 17%
Bus between Cities 14% 16% 7%
Port-of-Entry:
New York City 25% 26% 19%
Los Angeles 9% 9% 11%
San Francisco 8% 8% 10%
Atlanta 8% 7% 10%
Miami 6% 6% 6%
Washington, D.C. 6% 5% 8%
Chicago 5% 5% 6%
Boston 5% 5% 4%
Newark 3% 3% 3%
Philadelphia 3% 3% 3%
Dallas/Ft. Worth 2% 2% 2%
Seattle 2% 2% 2%
Detroit, MI 2% 2% 2%
Houston 2% 2% 2%
Charlotte, NC 2% 2% 1%
Honolulu 2% 2% 2%
International Destinations Visited*:
Europe 45% 45% 50%
Western Europe 44% 43% 48%
United Kingdom 13% 13% 17%
France 10% 11% 10%
Italy 8% 9% 6%
Germany 8% 7% 10%
Spain 4% 4% 3%
Netherlands 3% 3% 4%
Ireland 3% 3% 2%
Switzerland 3% 3% 4%
Greece 2% 2% 1%
Austria 2% 2% 1%
Eastern Europe 4% 4% 4%
Caribbean 16% 19% 6%
Dominican Republic 5% 6% 2%
Jamaica 5% 6% 2%
Bahamas 2% 3% 0%
South America 9% 8% 9%
Brazil 2% 2% 4%
Central America 6% 6% 4%
Costa Rica 2% 2% 1%
Africa 2% 2% 3%
Middle East 4% 4% 5%
Turkey 2% 2% 1%
Asia 17% 16% 24%
Japan 4% 3% 7%
Hong Kong 3% 3% 5%
P.R. of China 3% 2% 4%
Republic of China (Taiwan) 3% 2% 4%
Republic of Korea (South) 2% 2% 4%
India 2% 2% 2%
Philippines 2% 2% 2%
Thailand 2% 2% 2%
Oceania 5% 5% 5%
Australia 3% 3% 4%
New Zealand 2% 2% 1%
Leisure/Recreational Activities*:
Dining in Restaurants 86% 85% 91%
Shopping 75% 79% 68%
Visit Historical Places 53% 59% 40%
Sightseeing in Cities 45% 50% 33%
Visit Small Towns/Villages 44% 50% 27%
Touring the Countryside 35% 40% 23%
Cultural Heritage Sights 32% 36% 22%
Art Gallery, Museum 29% 33% 21%
Nightclub/ Dancing 24% 26% 17%
Water Sports/Sunbathing 22% 26% 11%
Guided Tours 18% 21% 8%
Concert, Play, Musical 14% 17% 11%
Ethnic Heritage Sites 13% 14% 8%
Amusement/Theme Parks 10% 12% 5%
Visit National Parks 10% 12% 6%
Casinos/Gambling 7% 8% 4%
Golf/Tennis 6% 7% 7%
Cruises, 1 or More Nights 6% 7% 2%
Camping, Hiking 5% 6% 3%
Environmental/Ecological Sights 5% 5% 3%
Attend Sporting Events 4% 5% 3%
Hunting/Fishing 3% 3% 2%
Snow Skiing 2% 2% 1%
Average Total Trip Expenditures:
Per Travel Party $4,357 $3,943 $5,096
Per Visitor $2,881 $2,459 $4,018
Average International Airfare:
Per Travel Party $2,051 $1,617 $2,786
Per Visitor $1,418 $1,057 $2,214
Average Package Price:
Per Travel Party $4,722 $4,744 -
Per Visitor $2,179 $2,172 -
Average Expenditures Outside the U.S.:
Per Travel Party $1,930 $1,853 $2,148
Per Visitor $1,276 $1,156 $1,694
Per Visitor Per Day $80 $72 $117
Trip Payment Method
Credit Cards 55% 51% 69%
Cash 33% 35% 23%
Travelers Checks 7% 8% 4%
Debit Cards 5% 6% 4%
Main factor in Airline Choice:
Airfare 27% 29% 18%
Convenient Schedule 18% 15% 22%
Mile Bonus/Frequent Flier Program 16% 17% 18%
Non-Stop Flight 12% 12% 11%
Previous Good Experience 8% 8% 8%
Safety Reputation 4% 4% 3%
Loyalty to Carrier 4% 4% 5%
Employer Policy 3% 1% 8%
Type of Airline Ticket*:
Economy/Tourist/Coach 67% 72% 54%
Executive/Business 17% 11% 34%
Frequent Flier Award 8% 10% 4%
Frequent Flier Upgrade 5% 4% 9%
First Class 3% 3% 6%
Discount/Group Fare 3% 3% 1%
Non-revenue 3% 3% 2%
Seating Area on Flight:
Economy/Tourist/Coach 72% 79% 50%
Executive/Business 22% 17% 40%
First Class 6% 5% 9%
Sex and Age of Traveler:
Male Adults 60% 54% 77%
Female Adults 40% 46% 23%
Average Age of Male (years) 45.3 45.6 45.2
Average Age of Female (years) 43.0 43.1 42.6
Occupation:
Professional/Technical 39% 39% 40%
Manager/Executive 30% 25% 49%
Retired 9% 11% 2%
Student 6% 7% 2%
Homemaker 5% 6% 1%
Clerical/Sales 5% 5% 2%
Craftsman/Factory Worker 3% 4% 1%
Government/Military 2% 2% 2%
Annual Household Income:
Average $108,900 $103,500 $130,400
Median $97,500 $91,100 $122,500

*Multiple Response.
** NOTE: Percentages listed in this profile can be converted into estimated numbers by multiplying
the percentage by 25,249,000 (total U.S. Residents visiting overseas destinations), 20,199,000
(80.0% Leisure/Visit Friends/Relatives) and 7,928,000 (31.4% Business/Convention).
  Source: U.S. Department of Commerce, ITA, Office of Travel & Tourism Industries, "In-Flight Survey," January 2003