2000 PROFILE OF U.S. RESIDENT TRAVELER VISITING OVERSEAS DESTINATIONS
REPORTED FROM: SURVEY OF INTERNATIONAL AIR TRAVELERS
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Posted July 2001
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U.S. RESIDENT TRAVELERS TO OVERSEAS DESTINATIONS (1)
Total Number of Travelers**
Region/State/City of Residence
All U.S. Travelers
26,853,000
New England 9%
Massachusetts 4%
Boston 3%
Connecticut 2%
Middle Atlantic 25%
New York 15%
New York City 11%
Nassau 3%
New Jersey 5%
Pennsylvania 5%
Philadelphia 3%
East North Central 10%
Illinois 4%
Chicago 3%
Michigan 2%
Ohio 2%
West North Central 4%
South Atlantic 19%
Florida 6%
Miami 2%
D.C. Metro Area 5%
Virginia 4%
Maryland 3%
Georgia 2%
North Carolina 2%
Minnesota 2%
East South Central 2%
West South Central 6%
Texas 5%
Houston 2%
Mountain 4%
Pacific 21%
California 18%
Los Angeles 4%
San Francisco 3%
San Jose 3%
Oakland 2%
Washington 2%

 

U.S. RESIDENT TRAVELER CHARACTERISTICS:
Total Number of Travelers** All
U.S. Travelers 26,853,000
For Leisure & VFR
21,080,000
For Business & Conv.
9,425,000
Advance Trip Decision:  
Average Number of Days 86.8 98.9 51.7
Median Number of Days 60.0 60.0 30.0
Advance Airline Reservation:  
Average Number of Days 52.3 60.6 29.4
Median Number of Days 30.0 37.0 15.0
Means of Booking Air Trip:  
Travel Agent 54% 55% 54%
Airline Directly 19% 22% 12%
Company Travel Department 11% 5% 27%
Personal Computer 7% 9% 5%
Tour Operator 4% 5% 1%
Information Sources*:  
Travel Agency 52% 52% 54%
Airline 23% 24% 19%
Personal Computer 22% 24% 18%
Friends, Relatives 15% 18% 6%
Company Travel Dept. 10% 5% 26%
Travel Guides/Timetables 6% 7% 4%
Tour Company 6% 7% 2%
Newspapers/Magazines 3% 3% 1%
National Gov't Tourist Office 2% 2% 1%
State/City/Travel Office 2% 2% 1%
Use of Prepaid Package:  
Yes 14% 17% 5%
No 86% 83% 96%
Pre-Booked Lodging*:  
Responded - Yes 60% 54% 76%
Sources for Booking Lodging*:  
Travel Agent 24% 23% 24%
Hotel/Motel 10% 10% 9%
Company Travel Dept. 9% 4% 23%
Tour Operator 6% 7% 3%
Business Associate 6% 2% 15%
Friend/Relative 5% 6% 3%
Travel Companions*:  
Traveling Alone 39% 33% 57%
Spouse 29% 35% 15%
Family/Relatives 23% 28% 10%
Friends 12% 14% 4%
Business Associates 7% 2% 19%
Tour Group 4% 4% 1%
Travel Party Size: (persons)  
Adults Only 93% 91% 97%
Adults and Children 7% 9% 3%
Average Party Size 1.6 1.7 1.3
Median Party Size 1.0 1.0 1.0
Main Purpose of Trip:      
Leisure/Recreation/Holidays 38% 49% 7%
Business 28% 12% 80%
Visit Friends/Relatives 27% 35% 6%
Convention/Conference 2% 2% 7%
Study/Teaching 2% 2% 1%
Religion/Pilgrimages 2% 1% 0%
Purpose of Trip*:  
Leisure/Recreation/Holidays 57% 72% 29%
Visit Friends/Relatives 41% 52% 21%
Business 33% 18% 94%
Study/Teaching 5% 5% 3%
Convention/Conference 4% 2% 11%
Religion/Pilgrimages 3% 3% 1%
Type of Accommodations*:  
Hotel, Motel 70% 65% 83%
Average Number of Nights 8.3 8.5 7.7
Median Number of Nights 6.0 7.0 6.0
Private Home 39% 46% 25%
Average Number of Nights 17.1 15.5 17.8
Median Number of Nights 10.0 10.0 8.0
Other 7% 7% 6%
Mean Number of Nights 14.9 14.2 15.4
Median Number of Nights 7.0 7.0 6.0
Nights Outside the U.S.:  
Average Number of Nights 15.4 15.8 13.5
Median Number of Nights 10.0 11.0 7.0
First International Trip:  
First Time Visitors 6% 7% 3%
Repeat Visitors 94% 93% 97%
Number of International Trips in Past 12 Months:  
Mean Number of Trips 3.2 2.5 5.0
Median Number of Trips 2.0 2.0 3.0
Number of International Trips in Past 5 Years:  
Mean Number of Trips 12.4 9.3 21.0
Median Number of Trips 6.0 5.0 15.0
Number of Countries Visited*:  
One Country 77% 77% 73%
Two Countries 15% 15% 18%
Three or More Countries 8% 8% 10%
Average (Countries) 1.4 1.4 1.4
Median (Countries) 1.0 1.0 1.0
Number of Destinations Visited*:  
One Destination 54% 53% 52%
Two Destinations 23% 22% 27%
Three or More Destinations 23% 25% 21%
Average (No. of Destinations) 1.9 2.0 1.9
Median (No. of Destinations) 1.0 1.0 1.0
Transportation Outside the U.S.*:  
Taxi/Cab/Limousine 46% 41% 59%
Airline between Cities 36% 36% 39%
Company or Private Auto 27% 27% 28%
City Subway/Tram/Bus 22% 23% 22%
Rented Auto 21% 23% 20%
Railroad between Cities 18% 19% 18%
Bus between Cities 14% 16% 8%
Port-of-Entry:  
New York City 20% 22% 17%
San Francisco 10% 9% 13%
Los Angeles 9% 9% 9%
Miami 7% 6% 7%
Chicago 6% 6% 8%
Newark 6% 7% 4%
Atlanta 6% 5% 7%
Washington, D.C. 5% 5% 7%
Boston 4% 4% 5%
Philadelphia 4% 4% 3%
Houston 3% 3% 2%
Dallas/Ft. Worth 2% 2% 2%
Detroit, MI 2% 2% 3%
Charlotte, NC 2% 2% 1%
International Destinations Visited*:  
Europe 50% 50% 54%
Western Europe 48% 48% 52%
United Kingdom 16% 15% 19%
France 11% 12% 12%
Germany 9% 8% 10%
Italy 8% 9% 7%
Spain 5% 5% 4%
Netherlands 4% 4% 5%
Switzerland 4% 4% 5%
Ireland 3% 3% 2%
Austria 2% 2% 1%
Greece 2% 2% 1%
Belgium 2% 2% 2%
Eastern Europe 3% 3% 3%
Caribbean 14% 17% 7%
Bahamas 3% 4% 1%
Jamaica 3% 4% 1%
South America 8% 7% 8%
Brazil 3% 2% 4%
Central America 3% 3% 2%
Africa 2% 2% 2%
Middle East 5% 5% 4%
Israel 2% 3% 2%
Asia 18% 16% 25%
Japan 5% 3% 8%
Hong Kong 3% 3% 5%
Republic of Korea (South) 3% 2% 5%
Republic of China (Taiwan) 3% 2% 4%
P.R. of China 2% 2% 3%
India 2% 2% 2%
Philippines 2% 2% 2%
Singapore 2% 1% 3%
Oceania 4% 4% 3%
Australia 3% 3% 2%
New Zealand 2% 2% 1%
Leisure/Recreational Acitivities*:  
Dining in Restaurants 87% 86% 91%
Shopping 76% 80% 69%
Visit Historical Places 55% 61% 43%
Visit Small Towns/Villages 45% 51% 28%
Sightseeing in Cities 44% 49% 34%
Touring the Countryside 37% 42% 25%
Cultural Heritage Sights 32% 36% 21%
Art Gallery, Museum 29% 32% 21%
Nightclub/ Dancing 23% 25% 17%
Water Sports/Sunbathing 22% 26% 12%
Guided Tours 17% 19% 10%
Concert, Play, Musical 15% 17% 10%
Ethnic Heritage Sites 12% 14% 7%
Amusement/Theme Parks 10% 11% 4%
Visit National Parks 9% 10% 5%
Casinos/Gambling 8% 9% 4%
Golf/Tennis 6% 6% 6%
Cruises, 1 or More Nights 5% 6% 2%
Camping, Hiking 5% 6% 3%
Attend Sporting Events 5% 5% 4%
Environmental/Ecological Sights 5% 5% 3%
Hunting/Fishing 3% 3% 2%
Snow Skiing 2% 2% 1%
Average Total Trip Expenditures:  
Per Travel Party $4,736 $4,167 $5,768
Per Visitor $3,051 $2,505 $4,413
Average International Airfare:  
Per Travel Party $2,283 $1,728 $3,134
Per Visitor $1,552 $1,099 $2,443
Average Package Price:  
Per Travel Party $5,120 $5,040 $6,611
Per Visitor $2,205 $2,143 $3,265
Average Expenditures Outside the U.S.:  
Per Travel Party $2,088 $2,012 $2,378
Per Visitor $1,345 $1,210 $1,820
Per Visitor Per Day $87 $77 $134
Trip Payment Method  
Credit Cards 55% 50% 71%
Cash 33% 36% 22%
Travelers Checks 8% 10% 4%
Debit Cards 4% 5% 3%
Main factor in Airline Choice:  
Airfare 25% 29% 15%
Convenient Schedule 19% 16% 26%
Mile Bonus/Frequent Flier Program 16% 17% 18%
Non-Stop Flight 12% 11% 11%
Previous Good Experience 8% 9% 7%
Safety Reputation 4% 5% 4%
Employer Policy 4% 2% 8%
Loyalty to Carrier 3% 3% 4%
In-Flight Service Reputation 2% 2% 3%
Type of Airline Ticket*:      
Economy/Tourist/Coach 67% 72% 49%
Executive/Business 18% 12% 37%
Frequent Flier Award 7% 8% 4%
Frequent Flier Upgrade 5% 5% 8%
First Class 4% 4% 7%
Discount/Group Fare 3% 4% 2%
Non-revenue 3% 3% 2%
Seating Area on Flight:  
Economy/Tourist/Coach 70% 78% 46%
Executive/Business 24% 18% 43%
First Class 7% 5% 11%
Sex and Age of Traveler:      
Male Adults 61% 55% 78%
Female Adults 39% 45% 22%
Average Age of Male (years) 45.6 45.6 45.7
Average Age of Female (years) 43.0 43.2 42.5
Occupation:  
Professional/Technical 38% 38% 39%
Manager/Executive 31% 25% 51%
Retired 9% 12% 1%
Student 6% 8% 1%
Homemaker 5% 6% 1%
Clerical/Sales 4% 5% 3%
Craftsman/Factory Worker 3% 3% 1%
Government/Military 2% 2% 1%
Annual Household Income:  
Average $112,200 $105,500 $134,700
Median $101,000 $92,400 $128,200

 

1 Region/state and city estimates are only listed if they comprise at least 2% of the 26,853,000
U.S. residents visiting overseas destinations in 2000.
* Multiple Response.
** NOTE: Percentages listed in this profile can be converted into estimated numbers by multiplying
  the percentage by 26,853,000 (total U.S. Residents visiting overseas destinations), 21,080,000
  (Leisure % Visit Friends/Relatives) and 9,425,000 (Business & Convention).
  Overseas includes all countries except Canada and Mexico
*** Less than 0.5%
  Source: U.S. Department of Commerce, ITA, Tourism Industries, July 2001