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Tourism Industries International Travel and Forecast for the US - Chart #20
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So the bottom line is good healthy growth overall for
international travel to the U.S. --18% from 1998 to the year
2003. The Asian crisis has subsided and we have all learned how
integral these markets are to the health of many tourism
economies throughout the country. We are always cautious of the
Latin American changes, but we have weathered a recent one
without devastating effects. Canadians are returning as well as
our critical German market. But don't get too comfortable. Stay
active. Keep up with the mainstay markets and don't surrender
your efforts on any of the new frontiers. As you well know, the
competition is tough. The need for new experiences is the driver
for many of the markets, so keep your products new and exciting.
Bundle with partners as you do and keep your message clear.
Hopefully, this forecast will help you to keep your directions
clear as well.
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