Japan:
Japan's economy reached the nadir of its recession last year.
However, the recovery path will be slow. The weakness and
uncertainty of GDP growth is due to a weak financial sector and
the consolidation of non-performing loans. The pace of bank and
loan re-structuring is expected to continue through the year
2000. Therefore a healthier financial system is not expected to
be fully operational by 2001 at best. As a result, real GDP
growth will also sputter until 2001. Japan's government has
proposed fiscal policy changes designed to boost consumer
spending by lowering taxes. In 1999, the recovery has been
evident compared to last year's depth of decline, but positive
increases have been hampered by the weak exchange rate making it
too soon and expensive to travel to the U.S. until the rate
differential is less, thus a 4% decrease is estimated for
Japanese arrivals to the U.S. in 1999. The strong stock-market
recovery if continued, could help increase consumer confidence.
In addition, a more favorable exchange rate could lead to
stronger-than-expected 2% growth in 2000 and 3% in 2001, For
Japan the forecast period continues with an average 2% growth per
year yielding an overall 6% increase in arrivals to nearly 5.2
million by 2003.
United Kingdom:
The government began using monetary policy to stimulate economic
growth. The main policy change has been a 250-point drop in
short-term interest rates since October 1998. As a result,
consumer spending has been steadily increasing. In addition,
declining unemployment boosts consumer confidence encouraging
spending. Real GDP is expected to grow by about 1.04% in 1999
(fueled mainly by the consumer sector) over 2.5% in 2000 and
moving to 3.01% in 2001. In summary, the strong GDP growth,
lower unemployment and increased consumer confidence will have a
positive impact on travel to the U.S. through out the forecast
period. We project a 27% increase overall to a height of nearly
5.1million British visitors by 2003, averaging a 5% average
growth rate. Now that's bullish for the U.K.
Germany:
The outlook for Germany purports consistent real growth over the
forecast period as international conditions improve and gains
from the Euro are realized. Germany's real gross domestic product
(GDP) is expected to post a 1.9 % increase in 1999. The economic
recovery of the Asian tigers bodes well for German exports.
Consumer spending continues to rise at record setting pace. In
addition, business confidence remains high. It is a welcome
relief to bring you such positive news for our third largest
overseas market. German arrivals should grow at a healthy 3.8% in
1999 and improve to averaging over 4% for each of the remaining
years in the forecast period, rendering a 23% increase overall to
over 2.3 million German visitors by 2003.
Brazil:
The January devaluation of the Real that could have sent the
Brazilian economy into a tailspin did not have the feared
consequences. Investor and consumer confidence on the Brazilian
economy is rebounding. Nevertheless, according to our sources
and WEFA, the internal economic situation is worrisome. The
increasing government's debt has a potential for unleashing
inflation and for currency devaluation. As a result of the tight
monetary policy that focuses on keeping inflation in check,
consumers' spending slowed down. The large fiscal deficit could
derail the recovery. Thus, 1999 and 2000 will be critical years
for the Brazilian economy. The combination of increasing fiscal
deficits and a policy to target inflation will have an impact on
interest rates and further constrain consumer consumption.
Therefore, we expect Brazilian arrivals to the U.S. to decrease
by nearly 17% in 1999. Then the story turns around. With the
expectation of the government reforms to succeed, we project an
increase of 2%in travel to the U.S. by 2000 and then an average
of over 4% for the beginning of the new century, gaining
strength by 2003 with 5% growth to regain its losses to close to
the 1998 level with 891,000 Brazilian visitors to the U.S. So
keep up the investments in this critical South American market.
Italy:
Economic growth, the GDP, for Italy slowed down from the last
quarter of 1998 through the first quarter of 1999. In addition,
the Asian crisis had a negative impact on Italian exports.
However, the negative shocks have been ameliorated by the Asian
recovery and by large increases in service-sector employment.
Moreover, the current labor negotiations are expected to conclude
with increases in wages higher than the increases in inflation ,
resulting in more discretionary income for consumers. The result
of these events and expectations is a slightly improved horizon
for arrivals to the U.S., averaging 2% for the first few years
and growing to over 3% for the last two, keeping Italy in the top
line up for visitors to the U.S.