Yes, we see positive growth over the next five years, with each
region contributing positively to the 18% growth rate by 2003.
One key distinction, however, will be that by 2003 our North
American neighbors will account for just over 47 percent of total
arrivals, losing market share position to our overseas visitors.
Let's look at these two North American markets a little more
closely.
Mexico:
The temporary devaluation of the Mexican peso in April has
contributed to the dampening of Mexican travel to the U.S.
estimated for 1999, just over 1.5% compared to the 10% growth for
1998. According to WEFA, our contractor we use for these
forecasts, the stability of the Mexican economy during the next
couple of years is ensured by the $24 billion financial agreement
reached with the International Monetary Fund (IMF), World Banks
and Inter American Development Bank (IADB). This package is
expected to reduce the likelihood of another economic crisis.
Assuming sustained growth in its NAFTA partners which will help
support Mexico's upward GDP trend, arrivals should grow steadily
by over 3% a year through 2003.
Canada:
The weakness of the Canadian dollar compared to the U.S. dollar
continues to have an impact on travel to the U.S. The
correlation is so strong for this market.
The good news though is that the recent strength of Canada's GDP
has helped reverse the decline in travel to the U.S. For 1999
arrivals are estimated to increase nearly 1%, a major change from
the 11% decline in 1998. For the rest of the forecast period, we
project annual increases close to the estimated growth in GDP -
averaging over 2.5% a year to render a full 12% gain by 2003. As
our largest market, it is critical to continue the attention and
promotional investments into Canada.