U.S. RESIDENT TRAVELER
CHARACTERISTICS:
Total Number of Travelers**
|
All
U.S. Travelers
24,579,000
|
For
Leisure & VFR
19,491,000
|
For
Business & Conv.
8,406,000
|
| Pre-Booked Lodging*: |
| Responded - Yes | 59% | 54% | 75% |
| Sources for Booking Lodging*: |
| Travel Agent | 26% | 25% | 25% |
| Company Travel Dept. | 9% | 4% | 23% |
| Hotel/Motel | 9% | 10% | 9% |
| Business Associate | 6% | 2% | 16% |
| Tour Operator | 5% | 6% | 2% |
| Friend/Relative | 5% | 6% | 2% |
| Travel Companions*: |
| Traveling Alone | 41% | 35% | 58% |
| Spouse | 29% | 35% | 15% |
| Family/Relatives | 21% | 26% | 8% |
| Friends | 11% | 14% | 4% |
| Business Associates | 7% | 2% | 19% |
| Tour Group | 3% | 3% | 1% |
| Travel Party Size: (persons) |
| Adults Only | 94% | 92% | 98% |
| Adults and Children | 6% | 8% | 2% |
| Average Party Size | 1.5 | 1.6 | 1.3 |
| Median Party Size | 1.0 | 1.0 | 1.0 |
| Main Purpose of Trip: |
| Leisure/Recreation/Holidays | 39% | 49% | 7% |
| Visit Friends/Relatives | 28% | 36% | 6% |
| Business | 27% | 11% | 80% |
| Study/Teaching | 2% | 1% | *** |
| Convention/Conference | 2% | 2% | 7% |
| Purpose of Trip*: |
| Leisure/Recreation/Holidays | 56% | 71% | 29% |
| Visit Friends/Relatives | 42% | 52% | 22% |
| Business | 32% | 17% | 94% |
| Convention/Conference | 4% | 3% | 13% |
| Study/Teaching | 4% | 4% | 3% |
| Religion/Pilgrimages | 2% | 2% | 1% |
* Multiple Response.
** NOTE: Percentages listed in this profile can be converted into estimated numbers by multiplying
the percentage by 24,579,000 (total U.S. Residents visiting overseas destinations), 19,491,000
(Leisure % Visit Friends/Relatives) and 8,406,000 (Business & Convention).
*** Less than 0.5%
|