Market Profile: Taiwan
Taiwanese Arrivals to the U.S.
 
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TRENDS IN ARRIVALS (in thousands)

Year

1992

1993

1994

1995

1996

1997

1998

% Change 1998/1992

Arrivals

287

327

379

413

415

443

386

34%

% Change

7%

14%

16%

9%

0%

7%

-13%

 

TRENDS IN RECEIPTS* (in millions)

Year

1992

1993

1994

1995

1996

1997

1998

% Change 1998/1992

Receipts

$849

$1,040

$1,468

$1,559

$1,370

$1,287

$1,035

22%

% Change

n/a

22%

41%

6%

-12%

-6%

-20%

 

TAIWANESE VISITATION ESTIMATES (Market Share & Volume in thousands)

VISITATION TO THE STATES

 

Market Share 1998

Volume 1998

Market Share 1997

Volume 1997

U.S. Mainland

91.6%

354

87.7%

389

California

66.2%

256

65.3%

289

Nevada

16.1%

62

18.7%

83

New York

14.0%

54

13.6%

60

Hawaii

13.5%

52

15.9%

70

Washington

5.9%

23

7.0%

31

Texas

**

**

6.5%

29

VISITATION TO THE CITIES

 

Market Share 1998

Volume 1998

Market Share 1997

Volume 1997

Los Angeles

42.8%

165

45.2%

200

San Francisco

29.1%

112

31.6%

140

Las Vegas

15.6%

60

17.8%

79

New York City

13.1%

51

12.4%

55

San Jose

8.2%

32

8.0%

35

Oahu/Honolulu

7.8%

30

8.9%

39

Seattle

5.6%

22

6.7%

30

SELECTED TRAVELER CHARACTERISTICS (by Percentage Point Change)

 

1998

1997

% Point Change

Purpose of Trip: (multiple response)

     

Vacation / Holiday

60%

61%

-1

Visit Friends and Relatives

47%

42%

5

Business

32%

34%

-2

Attend Convention

13%

12%

1

Prepaid Package

24%

28%

-5

First International Trip

27%

29%

-2

Transportation Types Used in U.S.: (multiple response)

     

Airline in U.S.

44%

47%

-3

Private Automobile

43%

42%

1

Rented Automobile

35%

36%

-1

Bus between Cities

12%

13%

-1

Rail between Cities

5%

4%

1

SELECTED TRAVELER CHARACTERISTICS (by Percent Change)

 

1998

1997

% Change

Average Length of Stay in U.S. (nights)

20.0

17.4

15%

Daily Visitor Spending in U.S.

$99

$108

-8%

Average Number of States Visited

1.7

1.7

0%

Notes:

*

Excluding passenger fare receipts/exports.

n/a

Information not available.

Source:

 

Tourism Industries, International Trade Administration, U.S. Department of Commerce

 

Bureau of Economic Analysis, Economics and Statistics Administration, U.S. Department of Commerce.

Publication Date:

October 1999