Market Profile: South Korea
South Korean Arrivals to the U.S.
 
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TRENDS IN ARRIVALS (in thousands)

Year

1992

1993

1994

1995

1996

1997

1998

% Change 1998/1992

Arrivals

341

408

498

592

750

747

364

7%

% Change

23%

20%

22%

19%

27%

0%

-51%

 

TRENDS IN RECEIPTS* (in millions)

Year

1992

1993

1994

1995

1996

1997

1998

% Change 1998/1992

Receipts

$698

$840

$1,433

$1,798

$2,345

$2,056

$991

42%

% Change

n/a

20%

71%

25%

30%

-12%

-52%

 

SOUTH KOREAN VISITATION ESTIMATES (Market Share & Volume in thousands)

VISITATION TO THE STATES

 

Market Share 1998

Volume 1998

Market Share 1997

Volume 1997

U.S. Mainland

95.9%

349

71.4%

533

California

52.0%

189

39.0%

291

Nevada

**

**

17.0%

127

New York

**

**

14.8%

111

Guam

**

**

24.5%

183

VISITATION TO THE CITIES

 

Market Share 1998

Volume 1998

Market Share 1997

Volume 1997

San Francisco

23.3%

85

19.8%

148

Los Angeles

**

**

26.1%

195

Las Vegas

**

**

16.3%

122

New York City

**

**

14.6%

109

SELECTED TRAVELER CHARACTERISTICS (by Percentage Point Change)

 

1998

1997

% Point Change

Purpose of Trip: (multiple response)

     

Visit Friends and Relatives

51%

33%

18

Vacation / Holiday

46%

62%

-16

Business

33%

18%

15

Attend Convention

10%

14%

-4

Prepaid Package

11%

31%

-20

First International Trip

34%

46%

-12

Transportation Types Used in U.S.: (multiple response)

     

Private Automobile

44%

39%

5

Airline in U.S.

37%

37%

-0

Rented Automobile

34%

27%

7

Bus between Cities

10%

14%

-4

Rail between Cities

5%

5%

-0

SELECTED TRAVELER CHARACTERISTICS (by Percent Change)

 

1998

1997

% Change

Average Length of Stay in U.S. (nights)

25.4

22.0

15%

Daily Visitor Spending in U.S.

$62

$62

0%

Average Number of States Visited

1.6

1.6

0%

Notes:

*

Excluding passenger fare receipts/exports.

**

Not displayed due to low respondent base for this survey year.

n/a

Information not available.

Source:

 

Tourism Industries, International Trade Administration, U.S. Department of Commerce

 

Bureau of Economic Analysis, Economics and Statistics Administration, U.S. Department of Commerce.

Publication Date:

October 1999