| U.S. RESIDENT TRAVELER CHARACTERISTICS: | All U.S. Travelers | For Leisure & VFR | For Business & Conv. |
| Total Number of Travelers** | 23,069,000 | 17,833,000 | 8,559,000 |
| Pre-Booked Lodging*: |
| Responded - Yes | 59% | 53% | 75% |
| Sources for Booking Lodging*: |
| Travel Agent | 25% | 26% | 25% |
| Company Travel Dept. | 9% | 4% | 22% |
| Hotel/Motel | 9% | 10% | 8% |
| Tour Operator | 5% | 6% | 2% |
| Friend/Relative | 5% | 6% | 2% |
| Business Associate | 7% | 3% | 17% |
| Travel Companions*: |
| Traveling Alone | 42% | 35% | 59% |
| Spouse | 28% | 35% | 15% |
| Family/Relatives | 21% | 26% | 8% |
| Friends | 11% | 14% | 4% |
| Business Associates | 7% | 2% | 19% |
| Tour Group | 3% | 3% | 1% |
| Travel Party Size: (persons) |
| Adults Only | 94% | 91% | 97% |
| Adults and Children | 7% | 9% | 3% |
| Average Party Size | 1.5 | 1.6 | 1.3 |
| Median Party Size | 1.0 | 1.0 | 1.0 |
| Main Purpose of Trip: |
| Leisure/Recreation/Holidays | 37% | 49% | 8% |
| Business | 29% | 12% | 79% |
| Visit Friends/Relatives | 27% | 35% | 6% |
| Convention/Conference | 3% | 2% | 7% |
| Purpose of Trip*: |
| Leisure/Recreation/Holidays | 55% | 71% | 28% |
| Business | 35% | 19% | 94% |
| Visit Friends/Relatives | 41% | 53% | 21% |
| Convention/Conference | 5% | 3% | 13% |
| Study/Teaching | 4% | 4% | 4% |
| Religion/Pilgrimages | 3% | 2% | 1% |
* Multiple Response
** NOTE: Percentages listed in this profile can be converted into estimated numbers by multiplying the percentage by 23,069,000 (total U.S. Residents visiting overseas destinations), 17,833,000 (Leisure % Visit Friends/Relatives) and 8,559,000 (Business & Convention).
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