1998 Profile Of Overseas Travelers To The U.S. - Inbound Reported From "Survey Of International Air Travelers (IFS)
 
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Residence of Travelers to the U.S.

Arrivals

Percent of Total Overseas Arrivals

TOTAL OVERSEAS

23,698,000

100%

Western Europe

10,274,000

43%

United Kingdom

3,975,000

17%

Germany

1,902,000

8%

France

1,013,000

4%

Italy

611,000

3%

Netherlands

490,000

2%

Switzerland

411,000

2%

Spain

326,000

1%

Sweden

301,000

1%

Ireland

232,000

1%

Belgium

230,000

1%

Austria

186,000

1%

Eastern Europe

400,000

2%

Caribbean

1,161,000

5%

Bahamas

252,000

1%

Jamaica

218,000

1%

Dominican Republic

195,000

1%

South America

2,957,000

12%

Brazil

909,000

4%

Venezuela

541,000

2%

Argentina

524,000

2%

Colombia

368,000

2%

Chile

179,000

1%

Peru

155,000

1%

Central America

697,000

3%

Guatemala

163,000

1%

Costa Rica

156,000

1%

Asia (Far East)

6,724,000

28%

Japan

4,885,000

21%

Peoples Republic of China/Hong Kong

422,000

2%

Taiwan

386,000

2%

South Korea

364,000

2%

India

211,000

1%

Oceania

639,000

3%

Australia

461,000

2%

New Zealand

157,000

1%

Middle East

587,000

2%

Israel

270,000

1%

Africa

258,000

1%

Overseas Traveler Characteristics

All Overseas Visitors

All Leisure Visitors

All Business Visitors

Total Number of Travelers

23,698,000

15,238,000

6,991,000

Advance Trip Decision

Average Number of Days

68.4

83.2

35.5

Median Number of Days

30.0

60.0

20.0

Advance Airline Reservation

Average Number of Days

43.6

55.7

19.8

Median Number of Days

28.0

30.0

10.0

Means of Booking Air Trip

Travel Agent

69%

71%

63%

Airlines Directly

12%

11%

11%

Company Travel Department

8%

4%

22%

Tour Operator

7%

10%

2%

Information Sources*

Travel Agent

62%

63%

61%

Friends / Relatives

18%

22%

7%

Airlines

15%

14%

16%

Travel Guides / Timetables

11%

15%

3%

Tour Operator / Company

9%

13%

3%

Corporate Travel Department

9%

4%

23%

Newspapers / Magazines

7%

9%

2%

State / City Travel Office

6%

7%

5%

Personal Computer

8%

9%

6%

Use of Pre-Paid Package

Yes

22%

32%

5%

No (Independent)

78%

68%

95%

If Package Used, Type of Package*

Air / Lodging

17%

25%

3%

Guided Tour

8%

11%

2%

Air / Lodging / Tour

5%

8%

1%

Air / Rental Car

6%

8%

2%

Air / Lodging / Bus

4%

6%

1%

Air / Lodging / Rental Car

4%

5%

1%

Air / Lodging / Bus / Tour

3%

4%

1%

Use of Prepaid Lodging as Part of Package

Yes

81%

83%

71%

No

19%

18%

30%

Mean Number of Nights

7.5

7.4

8.3

Median Number of Nights

5.0

5.0

6.0

Advance Package Booking

     

Mean Number of Days

69.2

71.3

46.6

Median Number of Days

40.0

40.0

25.0

If Pre-Booked Lodging, Pre-Booked Through*

Travel Agent

34%

41%

26%

Company Travel Dept.

8%

4%

22%

Tour Operator

7%

10%

2%

Hotel/Motel Directly

7%

8%

8%

Business Associate

6%

2%

16%

Friend/Relative

5%

5%

3%

Travel Companions*

Traveling Alone

35%

21%

59%

Family / Relatives

27%

36%

8%

Spouse

26%

35%

11%

Friends

13%

17%

4%

Business Associates

9%

4%

21%

Tour Group

3%

4%

1%

Travel Party Size (Persons)

Adults Only

91%

86%

98%

Adults and Children

9%

14%

2%

Average Party Size

1.6

1.9

1.3

Median Party Size

1.0

2.0

1.0

Main Purpose of Trip

Leisure / Recreation / Holiday

49%

77%

6%

Business / Professional

24%

7%

83%

Visit Friends / Relatives

17%

12%

4%

Convention / Conference

6%

3%

6%

Study / Teaching

2%

1%

1%

Purpose of Trip*

Leisure / Recreation / Holiday

64%

100%

25%

Visit Friends / Relatives

32%

29%

20%

Business

30%

11%

100%

Convention / Conference

9%

5%

15%

Study / Teaching

5%

3%

4%

Type of Accommodations*

Hotel or Motel

84%

86%

91%

Average Number of Nights

7.7

7.8

7.8

Median Number of Nights

5.0

6.0

5.0

Private Home

30%

29%

22%

Average Number of Nights

17.0

14.7

14.3

Median Number of Nights

9.0

10.0

7.0

Other

4%

5%

3%

Mean Number of Nights

18.9

17.3

21.5

Median Number of Nights

7.0

7.0

7.0

Nights Spent in the U.S.

Average Number of Nights

15.4

14.2

12.9

Median Number of Nights

8.0

9.0

7.0

First International U.S. Trip

First Time Visitors

23%

28%

11%

Repeat Visitors

77%

72%

89%

U.S. Trips in Last 12 Months

Mean Number of Trips

2.2

1.7

3.5

Median Number of Trips

1.0

1.0

2.0

U.S. Trips in Last 5 Years

Mean Number of Trips

6.9

4.8

12.3

Median Number of Trips

3.0

2.0

8.0

Number of States Visited*

One State

66%

67%

57%

Two States

20%

18%

25%

Three or More States

15%

15%

18%

Average Number of States

1.6

1.6

1.7

Median Number of States

1.0

1.0

1.0

Number of Destinations Visited

Average Number of Destinations

2.2

2.3

2.1

Median Number of Destinations

2.0

2.0

2.0

Transportation Used in the U.S.*

Taxi

41%

39%

51%

Rented Auto

36%

39%

38%

Airline in the U.S.

28%

26%

36%

Company or Private Auto

27%

23%

29%

City Subway / Bus

20%

24%

13%

Bus between Cities

11%

14%

5%

Rail between Cities

8%

7%

7%

Port of Entry

Miami

14%

15%

17%

New York

14%

14%

17%

Los Angeles

11%

11%

14%

Honolulu

9%

14%

1%

San Francisco

5%

4%

7%

Agana, Guam

4%

7%

0%

Orlando & Orlando / Sanford

4%

6%

1%

Chicago

5%

3%

7%

Newark

5%

4%

7%

Washington Dulles

2%

2%

3%

Atlanta

3%

2%

4%

Boston

2%

2%

2%

Detroit

2%

1%

2%

U.S. Destinations Visited*

New England

7%

5%

9%

Massachusetts

5%

4%

6%

Boston

4%

4%

6%

Middle Atlantic

25%

23%

32%

New York

22%

22%

26%

New York City

21%

21%

25%

New Jersey

4%

2%

6%

Pennsylvania

3%

2%

4%

Philadelphia

2%

1%

2%

East North Central

9%

5%

15%

Illinois

5%

4%

9%

Chicago

5%

4%

9%

Ohio

2%

1%

3%

West North Central

2%

1%

4%

South Atlantic

35%

36%

36%

Florida

26%

29%

21%

Miami

14%

14%

15%

Orlando

12%

17%

5%

Tampa / St. Petersburg

3%

4%

1%

Ft. Lauderdale

2%

3%

2%

Washington, DC (metro area)

6%

6%

7%

Georgia

3%

2%

5%

Atlanta

2%

2%

4%

North Carolina

2%

1%

3%

Virginia

2%

1%

2%

East South Central

2%

1%

3%

West South Central

7%

5%

11%

Texas

5%

3%

9%

Houston

2%

1%

4%

Dallas / Ft. Worth

2%

1%

3%

Louisiana

2%

2%

2%

Mountain

12%

14%

11%

Nevada

8%

10%

5%

Las Vegas

8%

10%

5%

Arizona

4%

4%

3%

Phoenix

2%

2%

2%

Colorado

2%

2%

3%

Utah

2%

2%

1%

Pacific

27%

25%

33%

California

25%

24%

30%

Los Angeles

15%

16%

15%

San Francisco

11%

12%

12%

San Diego

3%

4%

3%

Anaheim

2%

3%

2%

San Jose

2%

1%

5%

Washington

2%

2%

3%

Seattle

2%

2%

3%

Pacific Islands

16%

24%

3%

Hawaiian Islands

12%

17%

3%

Oahu / Honolulu

9%

14%

2%

Maui

2%

2%

0%

Guam

4%

7%

0%

Atlantic Islands

0%

1%

1%

Leisure / Recreational Activities*

Shopping

89%

92%

82%

Dining in Restaurants

83%

83%

86%

Sightseeing in Cities

45%

54%

29%

Amusement / Theme Parks

33%

42%

16%

Visit Historical Places

33%

39%

23%

Visit Small Towns / Villages

30%

35%

17%

Water Sports / Sunbathing

26%

35%

11%

Touring the Countryside

24%

29%

14%

Visit National Parks

21%

25%

11%

Cultural / Heritage Sights

19%

23%

11%

Art Gallery / Museum

20%

22%

16%

Guided Tours

17%

23%

8%

Nightclub / Dancing

13%

14%

14%

Concert / Play / Musical

13%

14%

10%

Casinos / Gambling

11%

14%

7%

Golf / Tennis

8%

9%

8%

Attend Sports Events

6%

6%

5%

Cruises

7%

9%

3%

Ethnic Heritage Sights

5%

6%

3%

Visit American Indian Communities

4%

5%

2%

Camping / Hiking

4%

5%

2%

Environmental / Ecological Excursions

4%

4%

2%

Hunting / Fishing

2%

2%

2%

Snow Skiing

2%

2%

1%

Main Factors Involved in Airline Choice

Airfare

26%

30%

16%

Convenient Schedule

17%

15%

23%

Safety Reputation

12%

13%

8%

Non-Stop Flight

9%

8%

10%

Mileage Bonus / Frequent Flyer Program

10%

9%

14%

Previous Good Experience

7%

6%

7%

Employer Policy

4%

3%

8%

Loyalty to Carrier

4%

4%

6%

In-Flight Service Reputation

3%

3%

2%

Type of Airline Ticket

Economy / Tourist / Coach

72%

78%

55%

Executive / Business

16%

9%

35%

Discount / Group Fare

5%

6%

3%

First Class

3%

2%

5%

Frequent Flyer Award

3%

3%

2%

Frequent Flyer Upgrade

2%

1%

4%

Non-Revenue Passenger

1%

2%

1%

Don't Know

4%

5%

2%

Seating Area

Economy / Tourist / Coach

79%

87%

57%

Executive / Business

18%

11%

36%

First Class

4%

3%

7%

Average Total Trip Expenditures

Per Travel Party

$5,038

$5,124

$5,467

Per Visitor

$3,126

$2,666

$4,312

Average Expenditures in the U.S.

Per Travel Party

$2,529

$2,769

$2,438

Per Visitor

$1,569

$1,441

$1,923

Per Visitor Per Day

$102

$102

$149

Average Expenditures by Category (Per Visitor)

Lodging

$439 (28%)

$331 (21%)

$743 (47%)

Gifts / Souvenirs

$333 (21%)

$360 (23%)

$303 (19%)

Food / Beverages

$293 (19%)

$289 (18%)

$318 (20%)

Transportation

$208 (13%)

$188 (12%)

$286 (18%)

Entertainment

$154 (10%)

$184 (12%)

$112 (7%

Other

$118 (8%)

$67 (4%)

$131 (8%)

U.S. Airport

$24 (2%)

$22 (1%)

$29 (2%)

Trip Expenses Payment Method

Credit Cards

46%

41%

61%

Cash

40%

41%

31%

Travelers' Checks

12%

16%

6%

Debit Cards

2%

2%

3%

Sex & Age of Traveler

Male Adults

65%

59%

83%

Female Adults

35%

41%

17%

Average Age of Male (Years)

42.1

41.5

42.3

Average Age of Female (Years)

37.7

36.7

38.2

Occupation

Manager / Executive

34%

27%

60%

Professional / Technical

31%

31%

31%

Clerical / Sales

10%

13%

3%

Student

6%

7%

2%

Homemaker / Housewife

6%

7%

1%

Retired

6%

7%

0%

Craftsman / Factory Worker

4%

4%

1%

Government / Military

3%

3%

1%

Annual Household Income

Average Household Income

$80,700

$74,400

$100,000

Median Household Income

$65,300

$58,800

$88,800

Notes:

 

All numbers are rounded to the nearest thousand. Country estimates are only listed if they generated at least 150,000 overseas visitors.

 

All percentages listed in this profile can be converted into estimated numbers by multiplying the percentage by 23,698,000 (total overseas travelers to the U.S.); 15,238,000 (total leisure travelers); or 6,991,000 (total business travelers).

 

Business travelers are defined as the respondents who stated their purpose of trip was business/professional. Leisure travelers are defined as the respondents who stated their purpose of trip was leisure/recreation/holidays/sightseeing. Multiple purposes of trip are allowed.

*

Multiple response.

n/a

Information not available.

Sources:

 

Tourism Industries, International Trade Administration, U.S. Department of Commerce.

Publication Date:

May 1999