Market Profile: Taiwan
Taiwanese Arrivals to the U.S.
 
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TRENDS IN ARRIVALS (in thousands)

Year

1991

1992

1993

1994

1995

1996

1997

% Change 1997/1991

Arrivals

268

287

327

379

413

415

443

65%

% Change

n/a

7%

14%

16%

9%

0%

7%

 

TRENDS IN RECEIPTS* (in millions)

Year

1991

1992

1993

1994

1995

1996r

1997

% Change 1997/1991

Receipts

n/a

$849

$1,040

$1,468

$1,559

$1,370

$1,287

52%

% Change

n/a

n/a

22%

41%

6%

-12%

-6%

 

TAIWANESE VISITATION ESTIMATES (Market Share & Volume in thousands)

VISITATION TO THE STATES

 

Market Share 1997

Volume 1997

Market Share 1996

Volume 1996

U.S. Mainland

87.7%

389

84.3%

350

California

65.3%

289

64.8%

269

Nevada

18.7%

83

22.0%

91

Hawaii

15.9%

70

17.3%

72

New York

13.6%

60

9.7%

40

Washington

7.0%

31

7.0%

29

Texas

6.5%

29

6.2%

26

VISITATION TO THE CITIES

 

Market Share 1997

Volume 1997

Market Share 1996

Volume 1996

Los Angeles

45.2%

200

43.1%

179

San Francisco

31.6%

140

35.1%

146

Las Vegas

17.8%

79

21.1%

88

New York City

12.4%

55

8.1%

34

Oahu/Honolulu

8.9%

39

9.9%

41

San Jose

8.0%

35

7.4%

31

Seattle

6.7%

30

6.7%

28

SELECTED TRAVELER CHARACTERISTICS (by Percentage Point Change)

 

1997

1996

% Point Change

Purpose of Trip: (multiple response)

     

Vacation / Holiday

61%

63%

-2

Visit Friends and Relatives

42%

41%

1

Business

34%

30%

4

Attend Convention

12%

12%

0

Prepaid Package

28%

30%

-2

First International Trip

29%

29%

-1

Transportation Types Used in U.S.: (multiple response)

     

Airline in U.S.

47%

49%

-2

Private Automobile

42%

39%

3

Rented Automobile

36%

36%

-0

Bus between Cities

13%

13%

0

Rail between Cities

4%

4%

-0

SELECTED TRAVELER CHARACTERISTICS (by Percent Change)

 

1997

1996

% Change

Average Length of Stay in U.S. (nights)

17.4

16.5

5%

Daily Visitor Spending in U.S.

$108

$168

-36%

Average Number of States Visited

1.7

1.7

0%

Notes:
 
      *   Excluding passenger fare receipts/exports.
n/a Information not available.
r Revised.

Sources:
 

Publication Date:   October 1998