| Market Profile: Taiwan |
| Taiwanese Arrivals to the U.S. |
|
Printing Note: Set your print mode to landscape and/or reduce your margin settings if this document is too wide for your printer. |
|
TRENDS IN ARRIVALS (in thousands) |
||||||||
|
Year |
1991 |
1992 |
1993 |
1994 |
1995 |
1996 |
1997 |
% Change 1997/1991 |
|
Arrivals |
268 |
287 |
327 |
379 |
413 |
415 |
443 |
65% |
|
% Change |
n/a |
7% |
14% |
16% |
9% |
0% |
7% |
|
|
TRENDS IN RECEIPTS* (in millions) |
||||||||
|
Year |
1991 |
1992 |
1993 |
1994 |
1995 |
1996r |
1997 |
% Change 1997/1991 |
|
Receipts |
n/a |
$849 |
$1,040 |
$1,468 |
$1,559 |
$1,370 |
$1,287 |
52% |
|
% Change |
n/a |
n/a |
22% |
41% |
6% |
-12% |
-6% |
|
|
TAIWANESE VISITATION ESTIMATES (Market Share & Volume in thousands) |
||||
|
VISITATION TO THE STATES |
||||
|
Market Share 1997 |
Volume 1997 |
Market Share 1996 |
Volume 1996 |
|
|
U.S. Mainland |
87.7% |
389 |
84.3% |
350 |
|
California |
65.3% |
289 |
64.8% |
269 |
|
Nevada |
18.7% |
83 |
22.0% |
91 |
|
Hawaii |
15.9% |
70 |
17.3% |
72 |
|
New York |
13.6% |
60 |
9.7% |
40 |
|
Washington |
7.0% |
31 |
7.0% |
29 |
|
Texas |
6.5% |
29 |
6.2% |
26 |
|
VISITATION TO THE CITIES |
||||
|
Market Share 1997 |
Volume 1997 |
Market Share 1996 |
Volume 1996 |
|
|
Los Angeles |
45.2% |
200 |
43.1% |
179 |
|
San Francisco |
31.6% |
140 |
35.1% |
146 |
|
Las Vegas |
17.8% |
79 |
21.1% |
88 |
|
New York City |
12.4% |
55 |
8.1% |
34 |
|
Oahu/Honolulu |
8.9% |
39 |
9.9% |
41 |
|
San Jose |
8.0% |
35 |
7.4% |
31 |
|
Seattle |
6.7% |
30 |
6.7% |
28 |
|
SELECTED TRAVELER CHARACTERISTICS (by Percentage Point Change) |
|||
|
1997 |
1996 |
% Point Change |
|
|
Purpose of Trip: (multiple response) |
|||
|
Vacation / Holiday |
61% |
63% |
-2 |
|
Visit Friends and Relatives |
42% |
41% |
1 |
|
Business |
34% |
30% |
4 |
|
Attend Convention |
12% |
12% |
0 |
|
Prepaid Package |
28% |
30% |
-2 |
|
First International Trip |
29% |
29% |
-1 |
|
Transportation Types Used in U.S.: (multiple response) |
|||
|
Airline in U.S. |
47% |
49% |
-2 |
|
Private Automobile |
42% |
39% |
3 |
|
Rented Automobile |
36% |
36% |
-0 |
|
Bus between Cities |
13% |
13% |
0 |
|
Rail between Cities |
4% |
4% |
-0 |
|
SELECTED TRAVELER CHARACTERISTICS (by Percent Change) |
|||
|
1997 |
1996 |
% Change |
|
|
Average Length of Stay in U.S. (nights) |
17.4 |
16.5 |
5% |
|
Daily Visitor Spending in U.S. |
$108 |
$168 |
-36% |
|
Average Number of States Visited |
1.7 |
1.7 |
0% |
| Notes: | |||
| * | Excluding passenger fare receipts/exports. | ||
| n/a | Information not available. | ||
| r | Revised. | ||
|
Sources:
|
|
| Publication Date: | October 1998 |