Market Profile: Switzerland
Swiss Arrivals to the U.S.
 
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TRENDS IN ARRIVALS (in thousands)

Year

1991

1992

1993

1994

1995

1996

1997

% Change 1997/1991

Arrivals

305

322

342

349

397

417

410

34%

% Change

n/a

6%

6%

2%

14%

5%

-2%

 

TRENDS IN RECEIPTS* (in millions)

Year

1991

1992

1993

1994

1995

1996r

1997

% Change 1997/1991

Receipts

n/a

$1,190

$1,265

$1,202

$1,252

$1,363

$1,124

-6%

% Change

n/a

n/a

6%

-5%

4%

9%

-18%

 

SWISS VISITATION ESTIMATES (Market Share & Volume in thousands)

VISITATION TO THE STATES

 

Market Share 1997

Volume 1997

Market Share 1996

Volume 1996

California

34.3%

141

30.2%

126

New York

27.0%

111

36.4%

152

Florida

22.1%

91

25.0%

104

Nevada

15.3%

63

12.5%

52

VISITATION TO THE CITIES

 

Market Share 1997

Volume 1997

Market Share 1996

Volume 1996

New York City

26.4%

108

35.7%

149

Los Angeles

20.9%

86

17.6%

73

San Francisco

15.8%

65

15.3%

64

Las Vegas

14.9%

61

**

**

Orlando

12.1%

50

**

**

Miami

11.2%

46

**

**

SELECTED TRAVELER CHARACTERISTICS (by Percentage Point Change)

 

1997

1996

% Point Change

Purpose of Trip: (multiple response)

     

Vacation / Holiday

61%

66%

-4

Business

38%

34%

4

Visit Friends and Relatives

33%

34%

-1

Attend Convention

10%

10%

0

Prepaid Package

12%

13%

-1

First International Trip

13%

15%

-2

Transportation Types Used in U.S.: (multiple response)

     

Rented Automobile

47%

43%

4

Airline in U.S.

34%

31%

3

Private Automobile

23%

24%

-1

Rail between Cities

16%

15%

0

Bus between Cities

5%

7%

-3

SELECTED TRAVELER CHARACTERISTICS (by Percent Change)

 

1997

1996

% Change

Average Length of Stay in U.S. (nights)

19.2

15.9

21%

Daily Visitor Spending in U.S.

$104

$121

-14%

Average Number of States Visited

2.0

1.9

5%

Notes:
 
      *   Excluding passenger fare receipts/exports.
** Not displayed due to low respondent base for this survey year.
n/a Information not available.
r Revised.

Sources:
 

Publication Date:   October 1998