Market Profile: Sweden
Swedish Arrivals to the U.S.
 
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TRENDS IN ARRIVALS (in thousands)

Year

1991

1992

1993

1994

1995

1996

1997

% Change 1997/1991

Arrivals

260

262

224

204

219

269

292

12%

% Change

n/a

1%

-15%

-9%

7%

23%

9%

 

TRENDS IN RECEIPTS* (in millions)

Year

1991

1992

1993

1994

1995

1996r

1997

% Change 1997/1991

Receipts

n/a

$579

$497

$480

$506

$635

$665

15%

% Change

n/a

n/a

-14%

-3%

5%

25%

5%

 

SWEDISH VISITATION ESTIMATES (Market Share & Volume in thousands)

VISITATION TO THE STATES

 

Market Share 1997

Volume 1997

Market Share 1996

Volume 1996

New York

29.3%

86

28.2%

76

California

26.9%

79

45.0%

121

VISITATION TO THE CITIES

 

Market Share 1997

Volume 1997

Market Share 1996

Volume 1996

New York City

26.7%

78

27.6%

74

San Francisco

**

**

30.1%

81

SELECTED TRAVELER CHARACTERISTICS (by Percentage Point Change)

 

1997

1996

% Point Change

Purpose of Trip: (multiple response)

     

Vacation / Holiday

47%

53%

-6

Business

47%

46%

0

Visit Friends and Relatives

42%

38%

3

Attend Convention

11%

17%

-7

Prepaid Package

12%

11%

1

First International Trip

18%

17%

1

Transportation Types Used in U.S.: (multiple response)

     

Rented Automobile

36%

48%

-13

Airline in U.S.

33%

29%

4

Private Automobile

31%

23%

8

Bus between Cities

12%

7%

6

Rail between Cities

7%

8%

-1

SELECTED TRAVELER CHARACTERISTICS (by Percent Change)

 

1997

1996

% Change

Average Length of Stay in U.S. (nights)

22.8

15.2

50%

Daily Visitor Spending in U.S.

$75

n/a

n/a

Average Number of States Visited

1.7

2.0

-15%

Notes:
 
      *   Excluding passenger fare receipts/exports.
** Not displayed due to low respondent base for this survey year.
n/a Information not available.
r Revised.

Sources:
 

Publication Date:   October 1998