TRENDS IN RECEIPTS* (in millions)
Year	1991	1992	1993	1994r	1995	1996r	1997	% Change 1997/1991
Receipts	n/a	$698	$840	$1,417	$1,798	$2,345	$2,056	195%
% Change	n/a	n/a	20%	69%	25%	30%	-12%

SOUTH KOREAN VISITATION ESTIMATES (Market Share & Volume in thousands)
VISITATION TO THE STATES
	Market Share 1997	Volume 1997	Market Share 1996	Volume 1996
U.S. Mainland	71.4%	533	62.8%	471
California	39.0%	291	32.9%	247
Guam	24.5%	183	30.4%	228
Nevada	17.0%	127	**	**
New York	14.8%	111	19.5%	146
VISITATION TO THE CITIES
	Market Share 1997	Volume 1997	Market Share 1996	Volume 1996
Los Angeles	26.1%	195	21.6%	162
San Francisco	19.8%	148	18.1%	136
Las Vegas	16.3%	122	**	**
New York City	14.6%	109	19.8%	149

SELECTED TRAVELER CHARACTERISTICS (by Percentage Point Change)
	1997	1996	% Point Change
Purpose of Trip: (multiple response)
Vacation / Holiday	62%	58%	4
Business	18%	34%	-16
Visit Friends and Relatives	33%	29%	4
Attend Convention	14%	14%	-1
Prepaid Package	31%	27%	4
First International Trip	46%	41%	5
Transportation Types Used in U.S.: (multiple response)
Private Automobile	39%	42%	-3
Rented Automobile	27%	28%	-1
Airline in U.S.	37%	37%	0
Bus between Cities	14%	6%	8
Rail between Cities	5%	8%	-4

SELECTED TRAVELER CHARACTERISTICS (by Percent Change)
	1997	1996	% Change
Average Length of Stay in U.S. (nights)	22.0	14.9	48%
Daily Visitor Spending in U.S.	$62	$129	-52%
Average Number of States Visited	1.6	1.8	-11%

Notes:
	*		Excluding passenger fare receipts/exports.
	**		Not displayed due to low respondent base for this survey year.
	n/a		Information not available.
	r		Revised.

Sources:

Tourism Industries, International Trade Administration, U.S. Department of Commerce. Bureau of Economic Analysis, Economics and Statistics Administration, U.S. Department of Commerce.

Publication Date:

October 1998