Market Profile: South Korea
South Korean Arrivals to the U.S.
 
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TRENDS IN ARRIVALS (in thousands)

Year

1991

1992

1993

1994

1995

1996

1997

% Change 1997/1991

Arrivals

278

341

408

498

592

750

747

169%

% Change

n/a

23%

20%

22%

19%

27%

-0%

 

TRENDS IN RECEIPTS* (in millions)

Year

1991

1992

1993

1994r

1995

1996r

1997

% Change 1997/1991

Receipts

n/a

$698

$840

$1,417

$1,798

$2,345

$2,056

195%

% Change

n/a

n/a

20%

69%

25%

30%

-12%

 

SOUTH KOREAN VISITATION ESTIMATES (Market Share & Volume in thousands)

VISITATION TO THE STATES

 

Market Share 1997

Volume 1997

Market Share 1996

Volume 1996

U.S. Mainland

71.4%

533

62.8%

471

California

39.0%

291

32.9%

247

Guam

24.5%

183

30.4%

228

Nevada

17.0%

127

**

**

New York

14.8%

111

19.5%

146

VISITATION TO THE CITIES

 

Market Share 1997

Volume 1997

Market Share 1996

Volume 1996

Los Angeles

26.1%

195

21.6%

162

San Francisco

19.8%

148

18.1%

136

Las Vegas

16.3%

122

**

**

New York City

14.6%

109

19.8%

149

SELECTED TRAVELER CHARACTERISTICS (by Percentage Point Change)

 

1997

1996

% Point Change

Purpose of Trip: (multiple response)

     

Vacation / Holiday

62%

58%

4

Business

18%

34%

-16

Visit Friends and Relatives

33%

29%

4

Attend Convention

14%

14%

-1

Prepaid Package

31%

27%

4

First International Trip

46%

41%

5

Transportation Types Used in U.S.: (multiple response)

     

Private Automobile

39%

42%

-3

Rented Automobile

27%

28%

-1

Airline in U.S.

37%

37%

0

Bus between Cities

14%

6%

8

Rail between Cities

5%

8%

-4

SELECTED TRAVELER CHARACTERISTICS (by Percent Change)

 

1997

1996

% Change

Average Length of Stay in U.S. (nights)

22.0

14.9

48%

Daily Visitor Spending in U.S.

$62

$129

-52%

Average Number of States Visited

1.6

1.8

-11%

Notes:
 
      *   Excluding passenger fare receipts/exports.
** Not displayed due to low respondent base for this survey year.
n/a Information not available.
r Revised.

Sources:
 

Publication Date:   October 1998