Market Profile: Japan
Japanese Arrivals to the U.S.
 
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TRENDS IN ARRIVALS (in thousands)

Year

1991

1992

1993

1994

1995

1996

1997

% Change 1997/1991

Arrivals

3,320

3,653

3,543

3,805

4,598

5,183

5,368

62%

% Change

n/a

10%

-3%

7%

21%

13%

4%

 

TRENDS IN RECEIPTS* (in millions)

Year

1991

1992

1993

1994

1995

1996r

1997

% Change 1997/1991

Receipts

$8,561

$9,219

$9,631

$9,868

$11,760

$11,790

$11,068

29%

% Change

n/a

8%

4%

2%

19%

0%

-6%

 

JAPANESE VISITATION ESTIMATES (Market Share & Volume in thousands)

VISITATION TO THE STATES

 

Market Share 1997

Volume 1997

Market Share 1996

Volume 1996

Hawaiian Islands

41.5%

2,228

43.3%

2,244

U.S. Mainland

40.5%

2,174

40.0%

2,073

California

23.4%

1,256

22.5%

1,166

Guam

19.9%

1,068

18.8%

974

New York

8.2%

440

8.9%

461

Nevada

7.7%

413

6.3%

327

Florida

3.6%

193

3.6%

187

Illinois

2.7%

145

2.8%

145

Washington

2.2%

118

2.2%

114

Texas

1.9%

102

1.9%

98

Arizona

1.8%

97

1.6%

83

Massachusetts

1.6%

86

1.7%

88

Michigan

1.3%

70

1.2%

62

Georgia

1.1%

59

1.1%

57

Ohio

0.9%

48

0.9%

47

Oregon

0.9%

48

1.0%

52

New Jersey

0.9%

48

0.8%

41

Pennsylvania

0.7%

38

1.0%

52

North Carolina

0.7%

38

**

**

Utah

0.6%

32

**

**

Tennessee

0.6%

32

**

**

Wisconsin

0.6%

32

**

**

VISITATION TO THE CITIES

 

Market Share 1997

Volume 1997

Market Share 1996

Volume 1996

Oahu/Honolulu

34.6%

1,857

35.6%

1,845

Los Angeles

15.8%

848

14.9%

772

New York City

7.8%

419

8.6%

446

Las Vegas

7.5%

403

6.0%

311

San Francisco

6.9%

370

7.5%

389

Maui

5.9%

317

6.7%

347

Anaheim

3.8%

204

3.2%

166

Chicago

2.6%

140

2.6%

135

Hawaii (Big Island)

2.4%

129

3.5%

181

San Jose

2.2%

118

2.1%

109

Orlando

2.1%

113

2.5%

130

Seattle

2.1%

113

2.0%

104

Kauai

1.6%

86

1.6%

83

District of Columbia (Greater Metropolitan)

1.6%

86

2.1%

109

San Diego

1.6%

86

2.0%

104

Boston

1.5%

81

1.6%

83

Detroit

1.2%

64

0.9%

47

Miami

1.1%

59

0.9%

47

Atlanta

1.0%

54

1.1%

57

Portland, Oregon

0.8%

43

0.9%

47

Dallas/Ft. Worth

0.7%

38

0.9%

47

Houston

0.6%

32

**

**

SELECTED TRAVELER CHARACTERISTICS (by Percentage Point Change)

 

1997

1996

% Point Change

Purpose of Trip: (multiple response)

     

Vacation / Holiday

80%

79%

1

Business

18%

18%

-1

Visit Friends and Relatives

14%

14%

0

Attend Convention

7%

7%

-1

Prepaid Package

47%

46%

1

First International Trip

33%

35%

-2

Transportation Types Used in U.S.: (multiple response)

     

Airline in U.S.

32%

33%

-1

Private Automobile

24%

23%

1

Rented Automobile

22%

23%

-1

Bus between Cities

16%

17%

-1

Rail between Cities

4%

4%

-0

SELECTED TRAVELER CHARACTERISTICS (by Percent Change)

 

1997

1996

% Change

Average Length of Stay in U.S. (nights)

8.0

8.2

-2%

Daily Visitor Spending in U.S.

$192

$170

13%

Average Number of States Visited

1.3

1.3

0%

Notes:
 
      *   Excluding passenger fare receipts/exports.
** Not displayed due to low respondent base for this survey year.
n/a Information not available.
r Revised.

Sources:
 

Publication Date:   July 1998