| Market Profile: Japan |
| Japanese Arrivals to the U.S. |
|
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|
TRENDS IN ARRIVALS (in thousands) |
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|
Year |
1991 |
1992 |
1993 |
1994 |
1995 |
1996 |
1997 |
% Change 1997/1991 |
|
Arrivals |
3,320 |
3,653 |
3,543 |
3,805 |
4,598 |
5,183 |
5,368 |
62% |
|
% Change |
n/a |
10% |
-3% |
7% |
21% |
13% |
4% |
|
|
TRENDS IN RECEIPTS* (in millions) |
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|
Year |
1991 |
1992 |
1993 |
1994 |
1995 |
1996r |
1997 |
% Change 1997/1991 |
|
Receipts |
$8,561 |
$9,219 |
$9,631 |
$9,868 |
$ 11,760 |
$ 11,790 |
$ 11,068 |
29% |
|
% Change |
n/a |
8% |
4% |
2% |
19% |
0% |
-6% |
|
|
JAPANESE VISITATION ESTIMATES (Market Share & Volume in thousands) |
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|
VISITATION TO THE STATES |
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|
Market Share 1997 |
Volume 1997 |
Market Share 1996 |
Volume 1996 |
|
|
Hawaiian Islands |
41.5% |
2,228 |
43.3% |
2,244 |
|
U.S. Mainland |
40.5% |
2,174 |
40.0% |
2,073 |
|
California |
23.4% |
1,256 |
22.5% |
1,166 |
|
Guam |
19.9% |
1,068 |
18.8% |
974 |
|
New York |
8.2% |
440 |
8.9% |
461 |
|
Nevada |
7.7% |
413 |
6.3% |
327 |
|
Florida |
3.6% |
193 |
3.6% |
187 |
|
Illinois |
2.7% |
145 |
2.8% |
145 |
|
Washington |
2.2% |
118 |
2.2% |
114 |
|
Texas |
1.9% |
102 |
1.9% |
98 |
|
Arizona |
1.8% |
97 |
1.6% |
83 |
|
Massachusetts |
1.6% |
86 |
1.7% |
88 |
|
Michigan |
1.3% |
70 |
1.2% |
62 |
|
Georgia |
1.1% |
59 |
1.1% |
57 |
|
Ohio |
0.9% |
48 |
0.9% |
47 |
|
Oregon |
0.9% |
48 |
1.0% |
52 |
|
New Jersey |
0.9% |
48 |
0.8% |
41 |
|
Pennsylvania |
0.7% |
38 |
1.0% |
52 |
|
North Carolina |
0.7% |
38 |
** |
** |
|
Utah |
0.6% |
32 |
** |
** |
|
Tennessee |
0.6% |
32 |
** |
** |
|
Wisconsin |
0.6% |
32 |
** |
** |
|
VISITATION TO THE CITIES |
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|
Market Share 1997 |
Volume 1997 |
Market Share 1996 |
Volume 1996 |
|
|
Oahu/Honolulu |
34.6% |
1,857 |
35.6% |
1,845 |
|
Los Angeles |
15.8% |
848 |
14.9% |
772 |
|
New York City |
7.8% |
419 |
8.6% |
446 |
|
Las Vegas |
7.5% |
403 |
6.0% |
311 |
|
San Francisco |
6.9% |
370 |
7.5% |
389 |
|
Maui |
5.9% |
317 |
6.7% |
347 |
|
Anaheim |
3.8% |
204 |
3.2% |
166 |
|
Chicago |
2.6% |
140 |
2.6% |
135 |
|
Hawaii (Big Island) |
2.4% |
129 |
3.5% |
181 |
|
San Jose |
2.2% |
118 |
2.1% |
109 |
|
Orlando |
2.1% |
113 |
2.5% |
130 |
|
Seattle |
2.1% |
113 |
2.0% |
104 |
|
Kauai |
1.6% |
86 |
1.6% |
83 |
|
District of Columbia (Greater Metropolitan) |
1.6% |
86 |
2.1% |
109 |
|
San Diego |
1.6% |
86 |
2.0% |
104 |
|
Boston |
1.5% |
81 |
1.6% |
83 |
|
Detroit |
1.2% |
64 |
0.9% |
47 |
|
Miami |
1.1% |
59 |
0.9% |
47 |
|
Atlanta |
1.0% |
54 |
1.1% |
57 |
|
Portland, Oregon |
0.8% |
43 |
0.9% |
47 |
|
Dallas/Ft. Worth |
0.7% |
38 |
0.9% |
47 |
|
Houston |
0.6% |
32 |
** |
** |
|
SELECTED TRAVELER CHARACTERISTICS (by Percentage Point Change) |
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|
1997 |
1996 |
% Point Change |
|
|
Purpose of Trip: (multiple response) |
|||
|
Vacation / Holiday |
80% |
79% |
1 |
|
Business |
18% |
18% |
-1 |
|
Visit Friends and Relatives |
14% |
14% |
0 |
|
Attend Convention |
7% |
7% |
-1 |
|
Prepaid Package |
47% |
46% |
1 |
|
First International Trip |
33% |
35% |
-2 |
|
Transportation Types Used in U.S.: (multiple response) |
|||
|
Airline in U.S. |
32% |
33% |
-1 |
|
Private Automobile |
24% |
23% |
1 |
|
Rented Automobile |
22% |
23% |
-1 |
|
Bus between Cities |
16% |
17% |
-1 |
|
Rail between Cities |
4% |
4% |
-0 |
|
SELECTED TRAVELER CHARACTERISTICS (by Percent Change) |
|||
|
1997 |
1996 |
% Change |
|
|
Average Length of Stay in U.S. (nights) |
8.0 |
8.2 |
-2% |
|
Daily Visitor Spending in U.S. |
$192 |
$170 |
13% |
|
Average Number of States Visited |
1.3 |
1.3 |
0% |
| Notes: | |||
| * | Excluding passenger fare receipts/exports. | ||
| ** | Not displayed due to low respondent base for this survey year. | ||
| n/a | Information not available. | ||
| r | Revised. | ||
|
Sources:
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| Publication Date: | July 1998 |