Market Profile: Italy
Italian Arrivals to the U.S.
 
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TRENDS IN ARRIVALS (in thousands)

Year

1991

1992

1993

1994

1995

1996

1997

% Change 1997/1991

Arrivals

479

590

556

527

525

525

580

21%

% Change

n/a

23%

-6%

-5%

-0%

0%

10%

 

TRENDS IN RECEIPTS* (in millions)

Year

1991

1992

1993

1994

1995

1996r

1997

% Change 1997/1991

Receipts

$948

$1,218

$1,203

$1,219

$1,344

$1,691

$1,647

74%

% Change

n/a

28%

-1%

1%

10%

26%

-3%

 

ITALIAN VISITATION ESTIMATES (Market Share & Volume in thousands)

VISITATION TO THE STATES

 

Market Share 1997

Volume 1997

Market Share 1996

Volume 1996

New York

36.9%

214

38.7%

203

California

33.0%

191

30.2%

159

Florida

27.1%

157

27.8%

146

Nevada

11.9%

69

11.1%

58

Massachusetts

9.6%

56

9.4%

49

Arizona

6.7%

39

**

**

Illinois

6.3%

37

**

**

VISITATION TO THE CITIES

 

Market Share 1997

Volume 1997

Market Share 1996

Volume 1996

New York City

35.2%

204

36.1%

190

Los Angeles

20.1%

117

18.6%

98

Miami

19.3%

112

19.1%

100

San Francisco

16.0%

93

17.2%

90

Las Vegas

11.6%

67

10.4%

55

Orlando

9.6%

56

12.3%

65

Boston

8.9%

52

9.0%

47

San Diego

7.6%

44

**

**

Chicago

6.2%

36

**

**

SELECTED TRAVELER CHARACTERISTICS (by Percentage Point Change)

 

1997

1996

% Point Change

Purpose of Trip: (multiple response)

     

Vacation / Holiday

57%

61%

-4

Business

40%

37%

3

Visit Friends and Relatives

21%

23%

-2

Attend Convention

14%

14%

-0

Prepaid Package

24%

20%

4

First International Trip

29%

27%

2

Transportation Types Used in U.S.: (multiple response)

     

Rented Automobile

42%

44%

-1

Airline in U.S.

40%

35%

5

Private Automobile

20%

23%

-2

Bus between Cities

10%

8%

2

Rail between Cities

5%

7%

-2

SELECTED TRAVELER CHARACTERISTICS (by Percent Change)

 

1997

1996

% Change

Average Length of Stay in U.S. (nights)

13.9

17.8

-22%

Daily Visitor Spending in U.S.

$124

$92

35%

Average Number of States Visited

1.8

1.8

0%

Notes:
 
      *   Excluding passenger fare receipts/exports.
** Not displayed due to low respondent base for this survey year.
n/a Information not available.
r Revised.

Sources:
 

Publication Date:   July 1998