| Market Profile: Italy |
| Italian Arrivals to the U.S. |
|
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|
TRENDS IN ARRIVALS (in thousands) |
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|
Year |
1991 |
1992 |
1993 |
1994 |
1995 |
1996 |
1997 |
% Change 1997/1991 |
|
Arrivals |
479 |
590 |
556 |
527 |
525 |
525 |
580 |
21% |
|
% Change |
n/a |
23% |
-6% |
-5% |
-0% |
0% |
10% |
|
|
TRENDS IN RECEIPTS* (in millions) |
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|
Year |
1991 |
1992 |
1993 |
1994 |
1995 |
1996r |
1997 |
% Change 1997/1991 |
|
Receipts |
$948 |
$1,218 |
$1,203 |
$1,219 |
$1,344 |
$1,691 |
$1,647 |
74% |
|
% Change |
n/a |
28% |
-1% |
1% |
10% |
26% |
-3% |
|
|
ITALIAN VISITATION ESTIMATES (Market Share & Volume in thousands) |
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|
VISITATION TO THE STATES |
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|
Market Share 1997 |
Volume 1997 |
Market Share 1996 |
Volume 1996 |
|
|
New York |
36.9% |
214 |
38.7% |
203 |
|
California |
33.0% |
191 |
30.2% |
159 |
|
Florida |
27.1% |
157 |
27.8% |
146 |
|
Nevada |
11.9% |
69 |
11.1% |
58 |
|
Massachusetts |
9.6% |
56 |
9.4% |
49 |
|
Arizona |
6.7% |
39 |
** |
** |
|
Illinois |
6.3% |
37 |
** |
** |
|
VISITATION TO THE CITIES |
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|
Market Share 1997 |
Volume 1997 |
Market Share 1996 |
Volume 1996 |
|
|
New York City |
35.2% |
204 |
36.1% |
190 |
|
Los Angeles |
20.1% |
117 |
18.6% |
98 |
|
Miami |
19.3% |
112 |
19.1% |
100 |
|
San Francisco |
16.0% |
93 |
17.2% |
90 |
|
Las Vegas |
11.6% |
67 |
10.4% |
55 |
|
Orlando |
9.6% |
56 |
12.3% |
65 |
|
Boston |
8.9% |
52 |
9.0% |
47 |
|
San Diego |
7.6% |
44 |
** |
** |
|
Chicago |
6.2% |
36 |
** |
** |
|
SELECTED TRAVELER CHARACTERISTICS (by Percentage Point Change) |
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|
1997 |
1996 |
% Point Change |
|
|
Purpose of Trip: (multiple response) |
|||
|
Vacation / Holiday |
57% |
61% |
-4 |
|
Business |
40% |
37% |
3 |
|
Visit Friends and Relatives |
21% |
23% |
-2 |
|
Attend Convention |
14% |
14% |
-0 |
|
Prepaid Package |
24% |
20% |
4 |
|
First International Trip |
29% |
27% |
2 |
|
Transportation Types Used in U.S.: (multiple response) |
|||
|
Rented Automobile |
42% |
44% |
-1 |
|
Airline in U.S. |
40% |
35% |
5 |
|
Private Automobile |
20% |
23% |
-2 |
|
Bus between Cities |
10% |
8% |
2 |
|
Rail between Cities |
5% |
7% |
-2 |
|
SELECTED TRAVELER CHARACTERISTICS (by Percent Change) |
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|
1997 |
1996 |
% Change |
|
|
Average Length of Stay in U.S. (nights) |
13.9 |
17.8 |
-22% |
|
Daily Visitor Spending in U.S. |
$124 |
$92 |
35% |
|
Average Number of States Visited |
1.8 |
1.8 |
0% |
| Notes: | |||
| * | Excluding passenger fare receipts/exports. | ||
| ** | Not displayed due to low respondent base for this survey year. | ||
| n/a | Information not available. | ||
| r | Revised. | ||
|
Sources:
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|
| Publication Date: | July 1998 |