| U.S. RESIDENT TRAVELER CHARACTERISTICS: | All U.S. Travelers | For Leisure & VFR | For Business & Conv. |
| Total Number of Travelers** | 21,634,000 | 16,615,000 | 8,286,000 |
| Pre-Booked Lodging*: |
| Responded - Yes | 60% | 54% | 73% |
| Sources for Booking Lodging*: |
| Travel Agent | 26% | 26% | 25% |
| Hotel/Motel | 9% | 10% | 9% |
| Company Travel Dept. | 9% | 4% | 21% |
| Business Associate | 7% | 3% | 17% |
| Tour Operator | 5% | 6% | 2% |
| Friend/Relative | 5% | 5% | 3% |
| Travel Companions*: |
| Traveling Alone | 40% | 34% | 57% |
| Spouse | 28% | 35% | 14% |
| Family/Relatives | 21% | 26% | 9% |
| Friends | 11% | 14% | 4% |
| Business Associates | 9% | 3% | 22% |
| Tour Group | 3% | 3% | 1% |
| Travel Party Size: (persons) |
| Adults Only | 94% | 92% | 98% |
| Adults and Children | 6% | 8% | 2% |
| Average Party Size | 1.5 | 1.6 | 1.3 |
| Median Party Size | 1.0 | 1.0 | 1.0 |
| Main Purpose of Trip: |
| Leisure/Recreation/Holidays | 37% | 48% | 7% |
| Business | 31% | 13% | 80% |
| Visit Friends/Relatives | 26% | 34% | 6% |
| Convention/Conference | 2% | 2% | 6% |
| Purpose of Trip*: |
| Leisure/Recreation/Holidays | 55% | 72% | 28% |
| Visit Friends/Relatives | 40% | 52% | 23% |
| Business | 36% | 20% | 95% |
| Study/Teaching | 5% | 5% | 4% |
| Convention/Conference | 4% | 3% | 12% |
| Religion/Pilgrimages | 3% | 3% | 2% |
* Multiple Response
** NOTE: Percentages listed in this profile can be converted into estimated numbers by multiplying the percentage by 21,634,000 (total U.S. Residents visiting overseas destinations), 16,615,000 (Leisure & Visit Friends/Relatives), and 8,286,000 (Business & Convention).
Previous Page
Next Page
|