| OVERSEAS TRAVELERS CHARACTERISTICS: | ALL OVERSEAS VISITORS | ALL LEISURE VISITORS | ALL BUSINESS VISITORS |
| Total Number of Travelers = | 24,194,000 | 15,654,000 | 7,089,000 |
| Advance Trip Decision: |
| Average Number of Days | 70.3 | 84.9 | 36.0 |
| Median Number of Days | 40.0 | 60.0 | 20.0 |
| Advance Airline Reservation: |
| Average Number of Days | 43.5 | 55.1 | 20.4 |
| Median Number of Days | 28.0 | 30.0 | 10.0 |
| Means of Booking Air Trip: |
| Travel Agent | 70% | 72% | 64% |
| Airlines Directly | 11% | 10% | 10% |
| Company Travel Dept. | 8% | 4% | 21% |
| Tour Operator | 8% | 11% | 2% |
| Information Sources*: |
| Travel Agent | 62% | 64% | 59% |
| Friends, Relatives | 18% | 23% | 8% |
| Airlines | 14% | 13% | 17% |
| Travel Guides/Timetables | 12% | 17% | 4% |
| Tour Operator/Company | 10% | 13% | 4% |
| Corporate Travel Dept. | 9% | 5% | 23% |
| Newspapers/Magazines | 8% | 11% | 2% |
| State/City Travel Office | 6% | 7% | 4% |
| Personal Computer | 6% | 7% | 5% |
| Use of Pre-Paid Package: |
| Yes | 23% | 31% | 7% |
| No (Independent) | 78% | 69% | 93% |
| If Package Used, Type of Package*: |
| Air/Lodging | 18% | 25% | 5% |
| Guided Tour | 9% | 13% | 3% |
| Air/Lodging/Tour | 7% | 9% | 2% |
| Air/Rental Car | 5% | 6% | 2% |
| Air/Lodging/Bus | 5% | 7% | 2% |
| Air/Lodging/Rental Car | 3% | 4% | 2% |
| Air/Lodging/Bus/Tour | 3% | 5% | 1% |
| Use of Prepaid Lodging as Part of Package: |
| Yes | 85% | 86% | 79% |
| No | 15% | 14% | 21% |
| Mean # of Nights | 7.3 | 7.1 | 8.5 |
| Median # of Nights | 5.0 | 5.0 | 6.0 |
| Advance Package Booking: |
| Mean # of Days | 58.3 | 60.0 | 43.7 |
| Median # of Days | 40.0 | 40.0 | 30.0 |
| If Pre-Booked Lodging, Pre-Booked Through*: |
| Travel Agent | 34% | 41% | 26% |
| Company Travel Dept. | 8% | 3% | 21% |
| Tour Operator | 7% | 10% | 2% |
| Hotel/Motel Directly | 6% | 7% | 8% |
| Business Associate | 6% | 2% | 15% |
| Friend/Relative | 5% | 6% | 3% |
* Multiple Response
NOTE: All percentages listed in this profile can be converted into estimated numbers by multiplying the percentage by
24,194,000 (total overseas travelers to the U.S.), 15,654,000 (total leisure travelers), or 7,089,000 (total business travelers).
Business travelers are defined as the respondents who stated their purpose of trip was business/professional,
Multiple purposes of trip are allowed. Leisure travelers are defined as the respondents who stated their purpose of trip was leisure/
recreation/holidays/sightseeing. Multiple purposes of trip are allowed.
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