1996 PROFILE OF U.S. RESIDENT TRAVELERS
VISITING OVERSEAS DESTINATIONS - OUTBOUND
REPORTED FROM: SURVEY OF INTERNATIONAL AIR TRAVELERS (IFS)

(3 of 8 pages)

U.S. RESIDENT TRAVELER CHARACTERISTICS: ALL U.S. TRAVELERS FOR LEISURE & VFR FOR BUSINESS
& CONVENTION.
Total Number of Travelers** = 19,786,000 15,077,000 7,519,000
Pre-Booked Lodging*:
Responded - Yes 60% 54% 73%
Responded - No 40% 46% 27%
Sources for Booking Lodging*:
Travel Agent 28% 28% 25%
Company Travel Dept. 8% 4% 20%
Hotel/Motel 8% 8% 8%
Tour Operator 6% 7% 2%
Friend/Relative 4% 5% 3%
Business Associate 7% 3% 16%
Travel Companions*:
Traveling Alone 38% 32% 57%
Spouse 30% 36% 15%
Family/Relatives 20% 25% 7%
Friends 12% 14% 5%
Business Associates 9% 3% 21%
Tour Group 3% 4% 1%
Travel Party Size: (persons)
Adults Only 94% 92% 98%
Adults and Children 6% 8% 2%
Average Party Size 1.5 1.7 1.3
Median Party Size 1 1 1
Main Purpose of Trip:
Leisure/Recreation/Holidays 37% 49% 6%
Business 30% 12% 80%
Visit Friends/Relatives 25% 33% 7%
Convention/Conference 3% 2% 7%
Purpose of Trip*:
Leisure/Recreation/Holidays 55% 73% 26%
Business 36% 20% 95%
Visit Friends/Relatives 39% 51% 22%
Convention/Conference 5% 3% 12%
Study/Teaching 5% 5% 5%
Religion/Pilgrimages 3% 2% 1%

* Multiple Response.

** NOTE: Percentages listed in this profile can be converted into estimated numbers by multiplying the percentage by 19,786,000 (total U.S. Residents visiting overseas destinations), 15,077,000 (Leisure & Visit Friends/Relatives), and 7,519,000 (Business & Convention).

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