1996 PROFILE OF U.S. RESIDENT TRAVELERS
VISITING OVERSEAS DESTINATIONS - OUTBOUND
REPORTED FROM: SURVEY OF INTERNATIONAL AIR TRAVELERS (IFS)

(2 of 8 pages)

U.S. RESIDENT TRAVELER CHARACTERISTICS: ALL U.S. TRAVELERS FOR LEISURE & VFR FOR BUSINESS
& CONVENTION.
Total Number of Travelers** = 19,786,000 15,077,000 7,519,000
Advance Trip Decision:
Average Number of Days 77.0 88.6 47.0
Median Number of Days 45.0 60.0 30.0
Advance Airline Reservation:
Average Number of Days 44.9 52.6 25.9
Median Number of Days 30.0 30.0 15.0
Means of Booking Trip:
Travel Agent 65% 66% 63%
Airline Directly 17% 20% 13%
Company Travel Department 10% 5% 22%
Tour Operator 4% 5% 1%
Information Sources*:
Travel Agency 62% 62% 62%
Airline 21% 23% 18%
Friends, Relatives 17% 20% 7%
Company Travel Dept. 10% 5% 22%
Travel Guides/Timetables 7% 8% 4%
Tour Company 5% 7% 2%
Newspapers/Magazines 4% 5% 2%
Personal Computer 4% 5% 4%
Use of Pre-Paid Package:
Yes 15% 19% 4%
No 85% 81% 96%

* Multiple Response.

** NOTE: Percentages listed in this profile can be converted into estimated numbers by multiplying the percentage by 19,786,000 (total U.S. Residents visiting overseas destinations), 15,077,000 (Leisure & Visit Friends/Relatives), and 7,519,000 (Business & Convention).

(CONTINUED)