May 31, 2017
U.S. Travel and Tourism Exports by Country: 2016
China remains the largest market for U.S. travel and tourism goods and services
WASHINGTON - The International Trade Administration's National Travel and Tourism Office (NTTO) today announced the availability of preliminary 2016 regional and country-specific spending data, which can be found at: /research/reports/recpay/index.asp
NTTO published 10-year timelines (2007-2016) - showcasing international visitor spending in the United States, as well as U.S. spending abroad and the balance of trade – for the following countries and regions:
Hong Kong | India | Italy | Japan | Mexico | Netherlands | Singapore | South Africa | South Korea | Taiwan
The following countries' 2016 travel and tourism-related spending data will be released in October; therefore, 2015 is the most recent year for which we currently have data:
Please note that official 2016 passenger fares data won't be released until mid-October 2017. However, NTTO has produced country and regional estimates to populate these 10-year timelines for 2016. These preliminary figures will be revised in October, and new 10-year timelines will be published shortly thereafter.
The were no changes in the rankings of the top-five spenders in the United States, which includes China, Canada, Mexico, Japan, and the United Kingdom, respectively.
- The remaining 5 countries that rounded out the top 10 all changed position in 2016. India, previously ranked seventh, moved up to sixth and pushed Brazil down to seventh in terms of total spending in the United States; South Korea, previously ranked tenth vaulted over both Germany and Australia to claim eighth place in 2016; both Australia and Germany fell one spot in the rankings to ninth and tenth, respectively, in 2016.
- Seven of the top 10 markets suffered declines in total spending in 2016. China (+15 percent), India (+11 percent), and South Korea (+10 percent) were the only countries that exhibited growth in 2016.
- Visitors from China spent a record-setting $34.8 billion in the United States last year, an appreciable increase of 15 percent (registering a second consecutive year of 15 percent growth) and nearly 76 percent more than our second largest market – Canada.
- Spending by visitors from Canada has fallen 13 percent in back-to-back years, increasing the appreciable gap between our top two markets. In fact, Mexico could potentially surpass Canada in 2017, further pushing Canada down in the rankings.
- Japan's population has been dwindling in recent years and so, too, has the amount visitors from Japan spend in the United States on travel and tourism-related goods and services. The $16.4 billion spent in 2016 is nearly 12 percent off the record set back in 2000 when visitors from Japan spent $18.6 billion experiencing the United States.
- The United States has enjoyed increased visitor spending from travelers originating out of India in every single year reported except 2009 (year of the global economic slowdown). In fact, during the last decade, travel and tourism exports to India have more than doubled, culminating in a record-setting $13.1 billion in 2016.