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TI News: An information service from the National Travel & Tourism Office (NTTO)

December 04, 2014

Market Intelligence Available from Pre-Recorded Webinars

Learn more about travel and tourism-related topics of importance to your international marketing efforts

Forecast for International Travel to the United States 2014-2019

On Thursday, November 20, 2014 at 3:00pm EST (12:00pm PST), the U.S. Department of Commerce, National Travel and Tourism Office (NTTO) and the Commercial Service Travel & Tourism Team hosted a webinar on the new forecast for international travel and tourism. The focus of this webinar is NTTO's 6-year Travel Forecast for International Travel to the United States developed for 2014-2019. The Forecast for International Travel is prepared by NTTO staff using economic/demographic/social factors, Commerce historical visitation trends, and other numerous and varied sources. The Forecast is based on a country-level, bottom-up consensus approach for the top 20 visitor origin markets based on numerous quantitative data and qualitative information by the forecast team. These 20 markets account for 88 percent of total international arrivals. The November 20th recorded webinar provides participants with a better understanding of the Forecast for each of the top visitor origin markets, including the assumptions behind the forecasts and comparisons to others who also issue international traveler forecasts. Cost: $25. Netreplay will be available for one year from live recording.

Visa and Port of Entry Procedures

The U.S. Departments of Commerce, State, and Homeland Security held a joint webinar to promote the National Travel and Tourism Strategy on August 4th 2014 at 3:00pm EST (12:00pm PST). The webinar provides information to leisure and business travel operators worldwide with information on U.S. visa and port of entry procedures, as well as data analysis on arrivals between visa and visa-waiver countries. The Department of Commerce hosted the webinar online. Subject matter experts from the Departments of State and Homeland Security were available to respond to questions about U.S. visa policy and port of entry procedures. Experts from the Department of Commerce were available to answer questions on data and forecast. For those organizations unable to participate in the live webinar, a recording of the teleconference is available beginning August 10th and remain available for a period of 360 days. This recorded webinar is complimentary.

Discover Global Tourism Markets: India

The U.S. Department of Commerce, National Travel & Tourism Office (NTTO) and the Global Markets Travel & Tourism Team are pleased to present an opportunity to learn about one of the fourth fastest international arrivals market - India. This program was originally recorded on June 18, 2014 at 8am EDT. India generated over 859,000 travelers in 2013, up19% over 2012. Since 2003, arrivals from India are up 216% through 2013. The NTTO has forecast this market to grow by 54% between 2013 and 2018. Learn more about the key traveler characteristics of the Indian visitors over time and how to use this information to tailor your approach to this country. India is a one of the fastest growing markets in terms of travel to the United States. This webinar will provide an overview of the potential of India as well as information on new initiatives such as the American Business Corners (ABCs) that will help reach a larger target audience. The ABC program provides access to India’s rapidly growing cities by partnering with local chambers of commerce across India to make connecting with the United States as easy as ABC. The ABC partner members are an effective target audience for the leisure and MICE segment. Through the ABC program, travel & tourism related companies/destinations can exhibit their catalogs and promotional materials to source trade leads, increase brand visibility and maximize sales and profits in the most cost effective manner. Cost: $25. Netreplay will be available for one year from date of live recording.

EQUITANA: Selling Equestrian Travel Experience

Do you have an equestrian travel and tourism experience or product to market overseas? Learn about the market and opportunities through Equitana 2015. For more than 40 years, EQUITANA, a biennial event, has been the leading international fair for the equestrian industry and the meeting point for the equestrian world. EQUITANA is the biggest platform for innovations and trends. Exhibitors will benefit from the high demands of international experts including: producers of high-valued investment goods, breeders, and quality riding equipment suppliers. EQUITANA represents the whole world of equestrian sports--March 14-22, 2015 in Essen, Germany.  Equitana boasts 201,000 visitors, 90,000 sqm exhibition space, 1,000 horses, 825 exhibitors from 30 countries, more than 40 horse breeds, 17 halls, 9 days. Spur your success! 94 % of the visitors have special purchase intentions and 68 % of the visitors own one or more horses. If you have an equestrian experience in the United States or equestrian product to sell overseas this is the ideal audience for you. The program was originally recorded live on April 30, 2014. The netreplay is available for one year after recording. This recorded webinar is available on a complimentary basis.

Discover Global Tourism Markets: Canada MICE Market

The U.S. Department of Commerce, Office of Travel and Tourism Industries and the U.S. Commercial Service Travel & Tourism Team are pleased to present a (recorded) webinar about the top tourism market to America: Canada, and specifically what Canadian MICE Planners are seeking in U.S. destinations. Meetings + Incentive Travel Magazine from Canada, produces an annual Market Report which shows trends and forecasts of the Canadian Meetings, Incentive Travel, Conferences and Events (MICE) industry - this is the only benchmarking survey of its kind in Canadian reflecting the MICE market. We are very appreciative that the Publisher of Meetings + Incentive Travel, Sonja Chilcott will be sharing the results of this year’s survey with us. This Webinar offers answers to the following questions and much more. What are the top U.S. destinations for Canadian Meetings and Incentive Travel programs? What types of incentive travel trips are most popular? What attributes/characteristics are Canadian MICE planners seeking in destinations? What activities are Canadian MICE planners looking to arrange in the U.S.? What are the important characteristics/criteria of Canadian MICE planners that can help shape your promotional efforts in the market? What opportunities are available for U.S. destinations to market their locations to Canadian MICE planners? This program was originally recorded on April 23, 2014. Cost: $25. Netreplay will be available for one year from date of live recording.

NTTO Background
The International Trade Administration's National Travel and Tourism Office (NTTO) collects, analyzes and disseminates international travel and tourism statistics for the U.S. Travel and Tourism Statistical System. To view the NTTO’s latest non-resident arrivals & spending data, market profiles, forecast and more, please visit:

For more detail information on inbound international travel to the United States, please visit:

U.S. Commercial Service Background
The U.S. Commercial Service is the trade promotion arm of the U.S. Department of Commerce's International Trade Administration. The Commercial Service trade professionals in nearly 100 U.S. cities and in nearly 80 countries help U.S. companies get started in exporting or increase sales to new global markets. Learn more about the Commercial Service, go to:

For more information on the Commercial Service Global Travel and Tourism Team, including links to market research, trade events and webinar recordings see:

U.S. Department of Commerce, International Trade Administration, National Travel and Tourism Office (NTTO), 1401 Constitution Avenue, NW, Mail Stop 10003, Washington, DC 20230; Phone:(202) 482-0140; Fax: (202) 482-2887; Website:; Email: