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TI News: An information service from the Office of Travel & Tourism Industries (OTTI)

July 29, 2013

ITA-led Travel & Tourism Trade Mission to Taiwan, Japan and Korea
March 10-14, 2014

The United States Department of Commerce, International Trade Administration, U.S. Commercial Service is organizing a trade mission to Taiwan, Japan and Korea March 10 - 14, 2014. The purpose of the mission is to help U.S. firms find business partners and sell services in Taipei, Taiwan; Seoul, South Korea; and Tokyo, Japan. The targeted sector is travel and tourism including U.S.-based travel and tourism suppliers, destination marketing organizations (i.e., convention and visitors bureaus), travel promotion organizations and other travel and tourism entities promoting and selling travel to the United States.

Trade Mission Includes:

  • Expert briefings: Hear first-hand from U.S. commercial officials about the opportunities and challenges in each market.
  • Business matchmaking: Connect with pre-screened potential partners. Promote your destination or event to targeted buyers at trade events.
  • Exclusive meetings: Learn from international industry and government decision-makers in your target market(s).
  • Exclusive networking receptions: Attend networking receptions with local industry and government leaders.

Participation Costs
This trade mission is organized in three separate segments (Taiwan, Korea and Japan). Companies may choose to participate in one, two or all three segments. The fee for participating in more than one segment is the sum of the individual segments.

  • For business-to-business meetings in Taiwan only (not traveling to an additional trade mission country), the participation fee will be $1,400 for a small or medium-sized enterprise (SME) and $1,625 for large firms.
  • For business-to-business meetings in Japan only (not traveling to an additional trade mission country), the participation fee will be $1,725 for a small or medium-sized enterprise (SME) and $1,925 for large firms.
  • For business-to-business meetings in Korea only (not traveling to an additional trade mission country), the participation fee will be $1,275 for a small or medium-sized enterprise (SME) and $1,475 for large firms.

Sponsorship Opportunities (available on a first-come, first-served basis):
Please contact Frank Spector at Frank.Spector@trade.gov or 202-482-2054 for information about sponsorship opportunities.

To apply for the mission or to receive additional information, please contact:
Frank Spector, ITA Trade Missions Program, 202-482-2054 or Frank.Spector@trade.gov
Anastasia Xenias, U.S. Commercial Service, 212-809-2685 or Anastasia.Xenias@trade.gov

Registration deadline: February 7, 2014

Why Might These Markets Interest Your Organization?

Taiwan
Each year, roughly 41% of Taiwan's 23 million people travel abroad and an estimated 300,000 traveled to the United States in 2012. The forecast is that nearly 400,000 visitors from Taiwan (a 25% increase) will travel to the United States annually by 2015 as a result of Taiwan's entry into the U.S. Visa Waiver Program on November 1, 2012. Taiwan is the only economy to receive visa-free status in the last three years, and it is an exciting time to promote U.S. travel destinations given the pent-up demand for travel to the United States from this market. On average, a Taiwan visitor to the United States spends about $4,000 per trip. This number translates to over $1.1 billion yearly in travel and tourism spending by Taiwan outbound travelers to the United States. Taiwanese enjoy shopping, dining out, sightseeing in cities, experiencing amusement and theme parks, and visiting historic places.

For more information about Taiwan travel to the United States, please visit: http://tinet.ita.doc.gov/outreachpages/download_data_table/2011_Taiwan_Market_Profile.pdf

Korea
In 2012, more than 13.7 million Koreans, roughly one fourth of the population, traveled abroad and over one million traveled to the United States. It is estimated that by 2014 nearly 1.5 million Koreans (a 23% increase) will travel to the United States annually. On average, a Korean visitor to the United States spends approximately $3,500 per trip. This will translate to over $5 billion in tourism spending by Korean outbound travelers to the United States in 2014. Korea's remarkable economic growth over the past 30 years has transformed the country, moving it from the ranks of developing nations to exclusive membership among the world's most developed and richest economies. In 2012 Korea enjoyed a 2.1% increase in GDP, which now totals $1.14 trillion. Korea's per capita GDP was just $100 in 1963; today, it exceeds $32,400. Increased income has given Koreans the means to seek and enjoy leisure travel abroad. Industry experts expect that the number of outbound travelers will continue to increase for the next five years and that demand for sophisticated and niche market travel, such as for meetings, conventions and exhibitions; cruises and edu-tourism will grow significantly.

Additional information about travel to the United States from Korea can be found here: http://tinet.ita.doc.gov/outreachpages/download_data_table/2011_South_Korea_Market_Profile.pdf

Japan
Japan remains the world's third-largest economy, after the United States and China, with a GDP of roughly $5.8 trillion. Japan is the fourth largest export market for U.S. goods and services, and was our fourth largest trading partner overall in 2012. Japan is a major source of travel to the United States, providing substantial economic benefits. An estimated 3.7 million Japanese visited the United States in 2012, ranking Japan 4th in number of travelers to the United States. Japan ranked second behind Canada, however, in the amount of total spending by travelers in the United States in 2012 -- close to $15 billion.

For more information about Japan travel to the United States, please go to: http://tinet.ita.doc.gov/outreachpages/download_data_table/2011_Japan_Market_Profile.pdf

For more detailed information on international travel to the United States, please visit: http://tinet.ita.doc.gov/outreachpages/inbound.general_information.inbound_overview.html

U.S. Commercial Service Background
The U.S. Commercial Service is the trade promotion arm of the U.S. Department of Commerce's International Trade Administration. U.S. Commercial Service trade professionals in more than 100 U.S. cities and in nearly 80 countries help U.S. companies get started in exporting or increase sales to new global markets. Their website address is: http://www.trade.gov/cs/

Office of Travel and Tourism Industries
Manufacturing and Services' Office of Travel and Tourism Industries (OTTI) collects, analyzes and disseminates international travel and tourism statistics for the U.S. Travel and Tourism Statistical System. To view the OTTI U.S. departure data tables that provide monthly estimates of U.S. air travel abroad by world region and the rate of change each month and year-to-date, please visit: http://travel.trade.gov/view/m-2012-I-001/table4.html


U.S. Department of Commerce, International Trade Administration, Manufacturing and Services, Office of Travel and Tourism Industries (OTTI), 1401 Constitution Avenue, NW, Room 10003, Washington, DC 20230; Phone:(202) 482-0140; Fax: (202) 482-2887; Website: www.tinet.ita.doc.gov; Email: OTTI@trade.gov