TI News: An information service provided by the Office of Travel & Tourism Industries
May 21, 2013
China's Projected Bookings to the United States
CHINA Travel Trade Barometer: Bookings Projected to Remain Strong through the Third Quarter of 2013
First Quarter of 2013
- According to the U.S. Department of Commerce sponsored China Travel Trade Barometer, 81 percent of the tour operators surveyed (as of March 10 - April 10, 2013) projected an increase in bookings from China to the United States (including Hawaii and Guam) in the first quarter of 2013.
- Nearly two-fifths (38%) of the respondents indicated that bookings increased 16 percent or more in the first quarter.
- Only 10 percent of the respondents reported no change in bookings, and another 10 percent reported a decrease compared to the same time last year.
Second Quarter of 2013
- Second quarter 2013 bookings from China to the United States were projected to be higher, on average, compared to the same period of 2012. A majority (87%) of the Chinese travel trade projected second quarter 2013 bookings to be higher.
- Just under one-fifth (14%) projected bookings to be about the same, and none of the trade projected a decrease in bookings compared to the second quarter of 2012.
- Europe (including Russia) was listed as the top competitive destination for the second quarter of 2013.
Third Quarter of 2013
- Four out of 10 (41%) respondents projected higher bookings, and nearly half of the respondents (45%) projected much higher bookings for the third quarter of 2013.
- Only nine percent of the respondents projected bookings to be about the same for the third quarter of 2013 compared to the third quarter of 2012. A very small minority (5%) projected a decrease in bookings.
- Similar to the second quarter of 2013, Europe (including Russia) was listed as the top competitive destination for the third quarter of 2013.
Travel Motivators and Deterrents
- Over the next six months, the top motivator for travel to the United States was reported to be direct air service to desired destination(s).
- Natural disasters in the United States and language/communication while in the United States ranked as the top deterrents for travel to the United States over the next six months.
BACKGROUND AND SOURCE:
Travel Market Insights (www.travelmi.com) conducts the Canada, Mexico, United Kingdom, Japan, Germany and People's Republic of China Travel Trade Barometer programs. The U.S. Department of Commerce, Office of Travel and Tourism Industries, is a sponsor and was the initial developer of the barometer program. The Barometer program is conducted with support from the U.S. Commercial Service and various Visit USA Committees and additional sponsors.
The National Tour Association (NTA) in partnership with Travel Market Insights (TMI) and Ivy Alliance (IVY) conducts the China Travel Trade Barometer in conjunction with the U.S. Department of Commerce, Office of Travel and Tourism Industries.
The Travel Trade Barometer survey is conducted on a quarterly basis in Canada, Mexico, the United Kingdom, Japan, Germany and the People's Republic of China and is available through subscription. Discussions with industry partners to add Brazil, Australia, South Korea and India are in progress. For more information, please contact Scott C. Johnson at Travel Market Insights on 518-668-2559.
Reports sent to subscribers include additional information, such as:
- Bookings - looking at the past quarter and the next two quarters for U.S. and competitive regional destinations;
- Short term bookings for more than five specific travel segments; and
- Over 15 motivators or deterrents for travel to the United States.
Specific (proprietary) destination data is also available through a subscription.
For more information on the Travel Barometer Program, please visit http://tinet.ita.doc.gov/research/programs/barometer/index.html
U.S. Department of Commerce, International Trade Administration
Office of Travel and Tourism Industries (OTTI)
1401 Constitution Avenue N.W., Room 10003
Washington, D.C. 20230
Phone: (202) 482-0140
Fax: (202) 482-2887