TI News: An information service from Office of Travel & Tourism Industries (OTTI)
April 24, 2013
North America Projected Bookings to the United States
CANADA Travel Trade Barometer: Respondents Projecting Increased Bookings through the Second Quarter of 2013
- According to the U.S. Department of Commerce sponsored Canada Travel Trade Barometer, a strong majority of tour operators surveyed (as of February 15 - March 28, 2013) projected higher bookings for the first quarter of 2013. Just over eight out of 10 (82%) respondents projected bookings to be higher.
- At the time of the survey, bookings to the United States from Canada were up four to nine percent year-over-year.
- Higher bookings were also projected for second quarter 2013, on average. The majority of trade (55%) projected higher bookings to the United States from Canada for the second quarter of 2013 compared to the same time last year.
- The top motivator for travel to the United States over the next six months was the exchange rate, followed by the economy in Canada and the level of promotion by U.S. destinations and businesses.
- Challenges for increasing bookings focused on the cost of airfare, the level of promotion by other destinations and natural disasters.
MEXICO Travel Trade Barometer: Bookings to the United States Projected to Remain Strong through the Second Quarter of 2013
- According to the U.S. Department of Commerce sponsored Mexico Travel Trade Barometer, Mexican tour operators (83%) reported (as of February 18 - March 29, 2013) that first quarter 2013 bookings were projected to be higher. At the time of the survey, bookings were reported to be up four to nine percent, on average, year over year.
- Mirroring the trade's projection for the first quarter, just over eight out of ten (83%) of the trade projected bookings to be higher in the second quarter 2013. Bookings at the time of the survey were up four to nine percent, on average, compared to second quarter 2012 bookings.
- Over the next six months, the exchange rate to the U.S. dollar was listed as the top motivator for travel to the United States.
- In this survey session, the cost of airfare ranked as the top deterrent for travel to the United States. Promotion by other long-haul destinations ranked second, followed by entry and exit requirements, visa processing time and the global economy.
BACKGROUND AND SOURCE:
Travel Market Insights (www.travelmi.com) conducts the Canada, Mexico, United Kingdom, Japan, Germany and People's Republic of China Travel Trade Barometer programs. The U.S. Department of Commerce, Office of Travel and Tourism Industries, is a sponsor and was the initial developer of the barometer program. The Barometer program is conducted with support from the U.S. Commercial Service and various Visit USA Committees and additional sponsors.
The Travel Trade Barometer survey is conducted on a quarterly basis in Canada, Mexico, the United Kingdom, Japan, Germany and the People's Republic of China and is available through subscription. Discussions with industry partners to add Brazil, Australia, South Korea and India are in progress. For more information, please contact Scott C. Johnson at Travel Market Insights on 518-668-2559.
Reports sent to subscribers include additional information, such as:
- Bookings - looking at the past quarter and the next two quarters for U.S. and competitive regional destinations;
- Short term bookings for more than five specific travel segments; and
- Over 15 motivators or deterrents for travel to the United States.
Specific (proprietary) destination data is also available through a subscription.
For more information on the Travel Barometer Program, please visit http://tinet.ita.doc.gov/research/programs/barometer/index.html
U.S. Department of Commerce, International Trade Administration
Office of Travel and Tourism Industries (OTTI)
1401 Constitution Avenue N.W., Room 10003
Washington, D.C. 20230
Phone: (202) 482-0140
Fax: (202) 482-2887