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January 23, 2013

CHINA'S PROJECTED BOOKINGS TO THE UNITED STATES

CHINA Travel Trade Barometer: Bookings Projected to Remain Strong through the First Half of 2013

First Quarter 2013

  • According to the U.S. Department of Commerce sponsored China Travel Trade Barometer, a majority of the tour operators surveyed (77 percent) projected an increase in bookings from China to the United States (including Hawaii and Guam) in the first quarter of 2013 compared to the first quarter of 2012.
  • Just under one fifth (18 percent) of the trade projected bookings to be about the same and only five percent projected a decrease in bookings compared to the first quarter of 2012. This survey was conducted from December 10, 2012 through January 10, 2013.

Second Quarter 2013

  • Second quarter 2013 bookings from China to the United States (including Hawaii and Guam) were projected to be higher, on average, compared to the same period of 2012. Just over seven out of ten (73 percent) of the respondents projected higher bookings and approximately one fifth (18 percent) projected much higher bookings for second quarter 2013.
  • Only nine percent of the respondents projected bookings to be about the same for the second quarter of 2013, compared to the second quarter of 2012. None projected a decrease in bookings. Europe (including Russia) was listed as the top competitive destination for second quarter 2013.

Travel Motivators and Deterrents

  • Over the next six months, the top motivators for travel to the United States were reported to be visa processing time, level of promotion by U.S. destinations and businesses and direct air service to desired destinations.
  • Natural disasters in the United States were rated to be the top deterrent, on average, for travel to the United States over the next six months.

BACKGROUND AND SOURCE:
Travel Market Insights (www.travelmi.com) conducts the Canada, Mexico, United Kingdom, Japan, Germany and People's Republic of China Travel Trade Barometer programs. The U.S. Department of Commerce, Office of Travel and Tourism Industries, is a sponsor and was the initial developer of the barometer program. The Barometer program is conducted with support from the U.S. Commercial Service and various Visit USA Committees and additional sponsors.

The National Tour Association (NTA) in partnership with Travel Market Insights (TMI) and Ivy Alliance (IVY) conducts the China Travel Trade Barometer in conjunction with the U.S. Department of Commerce, Office of Travel and Tourism Industries.

The Travel Trade Barometer survey is conducted on a quarterly basis in Canada, Mexico, the United Kingdom, Japan, Germany and the People's Republic of China and is available through subscription. Discussions with industry partners to add Brazil, Australia, South Korea and India are in progress. For more information, please contact Scott C. Johnson at Travel Market Insights on 518-668-2559.

Reports sent to subscribers include additional information, such as:

  • Bookings - looking at the past quarter and the next two quarters for U.S. and competitive regional destinations;
  • Short term bookings for more than five specific travel segments; and
  • Over 15 motivators or deterrents for travel to the United States.

Specific (proprietary) destination data is also available through a subscription.

For more information on the Travel Barometer Program, please visit http://tinet.ita.doc.gov/research/programs/barometer/index.html

CONTACT:
U.S. Department of Commerce, International Trade Administration
Office of Travel and Tourism Industries (OTTI)
1401 Constitution Avenue N.W., Room 10003
Washington, D.C. 20230
Phone: (202) 482-0140
Fax: (202) 482-2887
Email: otti@trade.gov