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November 20, 2012

PROJECTED BOOKINGS FROM THE UNITED KINGDOM AND GERMANY TO THE UNITED STATES

UNITED KINGDOM Travel Trade Barometer: British Travel Projected to Remain Stagnate

  • United Kingdom tour operators reported in the U.S. Department of Commerce sponsored United Kingdom Travel Trade Barometer (as of September 25 - October 24, 2012) that, on average, projected fourth quarter bookings from the United Kingdom to the United States would be on par with last year's bookings.
  • Strong interest and anticipation for increased U.S. promotions was the top motivator listed by the British travel trade, including some direct comments related to Brand USA and nationwide promotions. On average, the level of promotion by U.S. destinations and businesses was listed as the top motivator for travel over the next six months.
  • Both the economy in the United Kingdom and the global economy were the top two deterrents. Other concerns included the level of promotion by other long-haul destinations.

GERMANY Travel Trade Barometer: Bookings Projected to Increase throughout Winter Catalog Period (November 2012-March 2013)

  • German tour operators reported in the U.S. Department of Commerce sponsored Germany Travel Trade Barometer (as of September 25 - October 24, 2012) that fourth quarter bookings for travel to the United States would remain positive.
  • Three quarters of the trade projected bookings to be much higher (8%) and higher (67%). Just under one fifth (17%) of the trade projected bookings to be about the same as the fourth quarter of last year.
  • In this survey session, the level of promotion by U.S. destinations and businesses was ranked as the top motivator for travel over the next six months. For the first time, the level of information for consumers regarding entry and exit requirements was listed as a motivator for travel.
  • Over the next six months, the top deterrent listed for travel from Germany to the United States was airfare, followed by the exchange rate and natural disasters in the United States.

BACKGROUND AND SOURCE:
Travel Market Insights (www.travelmi.com) conducts the Canada, Mexico, United Kingdom, Japan, Germany and People's Republic of China Travel Trade Barometer programs. The U.S. Department of Commerce, Office of Travel and Tourism Industries, is a sponsor and was the initial developer of the barometer program. The Barometer program is conducted with support from the U.S. Commercial Service and various Visit USA Committees and additional sponsors.

The Travel Trade Barometer survey is conducted on a quarterly basis in Canada, Mexico, the United Kingdom, Japan, Germany and the People's Republic of China and is available through subscription. Discussions with industry partners to add Brazil, Australia, South Korea and India are in progress. For more information, please contact Scott C. Johnson at Travel Market Insights on 518-668-2559.

Reports sent to subscribers include additional information, such as:

  • Bookings - looking at the past quarter and the next two quarters for U.S. and competitive regional destinations;
  • Short term bookings for more than five specific travel segments; and
  • Over 15 motivators or deterrents for travel to the United States.

Specific (proprietary) destination data is also available through a subscription.

For more information on the Travel Barometer Program, please visit http://tinet.ita.doc.gov/research/programs/barometer/index.html

CONTACT:
U.S. Department of Commerce, International Trade Administration
Office of Travel and Tourism Industries (OTTI)
1401 Constitution Avenue N.W., Room 10003
Washington, D.C. 20230
Phone: (202) 482-0140
Fax: (202) 482-2887
Email: otti@trade.gov