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August 02, 2011

JAPAN'S PROJECTED BOOKINGS TO THE UNITED STATES

JAPAN Travel Trade Barometer: Signs of Some Recovery Evident - Summer 2011 Bookings Projected to be on Par with Last Summer

  • After the impact of Japan's March 12, 2011 earthquake, tsunami and nuclear crisis took hold, the majority of Japanese tour operators reported in the U.S. Department of Commerce sponsored Japan Travel Trade Barometer (as of June 11 - July 8, 2011) that bookings for travel to the United States in the second quarter 2011 would be lower (38%) and much lower (31%). And approximately 13 percent of the travel trade projected second quarter bookings to be about the same as last year. But not all the news was bad, with just under one fifth (19%) of the trade projecting second quarter bookings to be higher than last year.
  • The Japanese travel trade projected summer 2011 bookings to be on par, on average, with last summer. However, the majority of the Japanese trade projected bookings to be lower (50%) and much lower (6%). Approximately one fifth (19%) of the trade projected bookings to be on par, year over year. In contrast, one quarter of the Japanese trade was more optimistic and projected bookings to be higher (19%) and much higher (6%).
  • The top motivator listed for travel from Japan to the United States over the next six months was the exchange rate to the U.S. dollar.
  • The top deterrent listed for travel from Japan to the United States over the next six months was airfare/fuel surcharges. The March 2011 earthquake, tsunami and Fukushima disaster ranked second. The economy in Japan rounded out the top three deterrents.

NATIONAL EXPORT INITIATIVE:
To improve conditions that directly affect the private sector's ability to export and to boost employment recovery, on March 11, 2010 President Obama created the National Export Initiative (NEI). The automation of the arrival/departure Form [CBP Form I-94W] for Visa Waiver Program travelers supports this initiative as the automated form will greatly improve the measurement and timely release of international arrival data to the United States. To learn more about the NEI, you are encouraged to visit <http://www.trade.gov/nei/index.asp>.

BACKGROUD AND SOURCE:
Travel Market Insights (www.travelmi.com) conducts the Canada, Mexico, United Kingdom, Japan, Germany and People's Republic of China Travel Trade Barometer programs. The U.S. Department of Commerce, Office of Travel and Tourism Industries, is a sponsor and was the initial developer of the barometer program. The Barometer program is conducted with support from the U.S. Commercial Service and various Visit USA Committees and additional sponsors.

Travel Market Insights conducts the Japan Travel Trade Barometer in conjunction with the Sloan Travel and Tourism Industry Center/University of South Carolina, the National Tour Association and the U.S. Department of Commerce, Office of Travel and Tourism Industries. The Japan Travel Trade Barometer program is also conducted in partnership with Japan Tourism Marketing and the Japan Visit USA Committee.

The Travel Trade Barometer survey is conducted on a quarterly basis in Canada, Mexico, the United Kingdom, Japan, Germany and the People's Republic of China and is available through subscription. Discussions with industry partners to add Brazil are in progress. For more information, please contact Scott C. Johnson at Travel Market Insights on 518-668-2559.

Reports sent to subscribers include additional information, such as:

  • Bookings - looking at the past quarter and the next two quarters for U.S. and competitive regional destinations;
  • Short term bookings for more than five specific travel segments; and
  • Over 15 motivators or deterrents for travel to the United States.

Specific (proprietary) destination data is also available through a subscription.

For more information on the Travel Barometer Program, please visit http://tinet.ita.doc.gov/research/programs/barometer/index.html

CONTACT:
U.S. Department of Commerce, International Trade Administration
Office of Travel and Tourism Industries (OTTI)
1401 Constitution Avenue N.W., Room 1003
Washington, D.C. 20230
Phone: (202) 482-0140
Fax: (202) 482-4279
Email: otti@trade.gov