TI News: An information service from Office of Travel & Tourism Industries (OTTI)
November 09, 2010
NEW ONLINE CULTURAL HERITAGE TOURISM TOOLKIT SHOWCASES
SURVIVAL STORIES FROM THE ECONOMIC DOWNTURN
Washington, D.C. – A new resource is available for cultural and heritage tourism attractions and organizations struggling because of the downturn in the economy. The Heritage Tourism Program at the National Trust for Historic Preservation has just completed a new online “survival toolkit” at www.preservationnation.org/survival-toolkit. Supported in part by an award from the National Endowment for the Arts, the toolkit describes eleven key survival strategies and includes 80+ survival stories to showcase these strategies in action. The toolkit was developed after hundreds of hours of outreach to national and state leaders in cultural and heritage tourism over this past year.
“We’ve found that real-life stories are meaningful role models” says Amy Webb, director of the National Trust for Historic Preservation’s Heritage Tourism Program. “Cultural heritage tourism attractions want to hear from others in the trenches facing similar challenges. These survival stories showcase how many communities are succeeding in the face of an economic downturn.”
This user-friendly web site allows visitors to search for stories by region of the country, type of attraction or organization, and/or the survival strategy or strategies that the story illustrates. The toolkit also includes links to other online resources to help cultural and heritage tourism attractions and organizations stay afloat during tough times. The toolkit, www.preservationnation.org/survival-toolkit, was developed after hundreds of hours of outreach to national and state leaders in cultural and heritage tourism over the past year.
Webb adds, “We see the stories in the toolkit as simply a starting point. Our hope is that the profiles will inspire others to share their stories so the toolkit is a dynamic and continually growing resource.”
Rocco Landesman, chairman of the National Endowment for the Arts says “The economic downturn has had a harsh impact on all sectors of the cultural and heritage tourism industry. The NEA is proud to support this online toolkit that will provide solutions and timely resources to address today’s economic challenges.”
For more information about the Cultural Heritage Tourism Survival Toolkit, contact:
Amy Jordan Webb, Heritage Tourism Director, National Trust for Historic Preservation, 303.413.1986 or email@example.com.
The National Trust for Historic Preservation (www.PreservationNation.org) is a non-profit membership organization bringing people together to protect, enhance and enjoy the places that matter to them. By saving the places where great moments from history – and the important moments of everyday life – took place, the National Trust for Historic Preservation helps revitalize neighborhoods and communities, spark economic development and promote environmental sustainability. With headquarters in Washington, D.C., eight regional and field offices, 29 historic sites, and partner organizations in 50 states, territories, and the District of Columbia, the National Trust for Historic Preservation provides leadership, education, advocacy and resources to a national network of people, organizations and local communities committed to saving places, connecting us to our history and collectively shaping the future of America’s stories.
U.S. Department of Commerce, International Trade Administration, Office of Travel and Tourism Industries (OTTI), 1401 Constitution Avenue, NW, Room 1003, Washington, DC 20230; Phone:(202) 482-0140; Fax: (202) 482-2887; Website: www.tinet.ita.doc.gov; Email: firstname.lastname@example.org