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Date: Wed, 05 Jan 2005
From: TInews Announcement <announce@tinet.ita.doc.gov>
To: TInews Announcement <tiannounce@tinet.ita.doc.gov>
Subject: Promote Yourself to Mexico--the 2nd Largest International Market to the U.S.

=== TINEWS ===================================

January 5, 2005

Contact: Office of Travel and Tourism Industries
E-mail: otti@trade.gov
Web: http://tinet.ita.doc.gov
Phone: (202) 482-0140, Fax: (202) 482-2887

Promote Yourself to Mexico--the 2nd Largest International Market to the U.S.

Make sure your destination/business is capturing your share of this significant market – Participate in ExpoVacaciones 2005, featuring SeeAmerica Media Day. ExpoVacaciones is Mexico’s biggest and most important travel and tourism show, and focuses solely on U.S. destinations.

With nearly 9.7 million arrivals to the United States in 2003, Mexico represents the 2nd largest international market to the U.S. Mexican travel spending in the U.S. has increased every year since 1996. The market is forecasted to maintain solid growth through 2007, growing 15 percent and reaching over 11 million visitors to the U.S.

To enter this lucrative market, ExpoVacaciones USA 2005 offers you the perfect forum to market your destination or service. Held in Mexico City from February 15-17, the show attracts Mexican wholesalers, travel agents and media from the entire country. Highlights of the show will include prearranged one-on-one appointments with Mexican wholesalers, a SeeAmerica Media Day to network with the Mexican travel media, a SeeAmerica Treasure Hunt, and unparalleled opportunities to gain exposure in this crucial market for inbound tourism.

The U.S. Commercial Service, Visit USA Committee Mexico, and the Travel Industry Association of America (TIA) are pleased to introduce you to the second annual SeeAmerica Media Day that will take place on February 16, 2005, from 8am 11:00am at the World Trade Center in Mexico City during ExpoVacaciones 2005.

The SeeAmerica Media Day is designed to provide you with a unique opportunity to meet and network with up to 100 Mexican trade and consumer journalists in an informal and productive environment. You may pitch story ideas, distribute your press kits and meet new media interested in your product.

If you are interested in participating in ExpoVacaciones, please contact:

Juan Carlos Ruiz, Travel & Tourism Specialist
U.S. Commercial Service, Mexico City, Mexico
Phone: (52-55) 5240-2654
Fax: (52-55) 5535-1139
E-mail: juancarlos.ruiz@mail.doc.gov

Please visit the following websites for more information on the Mexican market and these upcoming travel and tourism events.

Commercial Service Mexico Website:
http://www.buyusa.gov/mexico/en/

ExpoVacaciones 2005 Website (in English):
http://www.expovacaciones-usa.com.mx/exhibitors/generalinfo.htm

Visit USA Committee Mexico:
http://www.visitusa.com.mx

The Travel Industry Association of America’s Expo and SeeAmerica Media Day pages:
http://www.tia.org/marketing/expo_info.asp

More Research: The Office of Travel and Tourism Industries invites you to visit our web site and explore our resources available on Mexico:

Mexico Page-
https://travel.trade.gov/outreachpages/inbound.country_in_north_america.mexico.html

Mexico Market Profile-
https://travel.trade.gov/view/f-2002-147-001/index.html

Forecast-
https://travel.trade.gov/view/f-2000-99-001/index.html


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Office of Travel and Tourism Industries, International Trade Administration
U.S. Department of Commerce, Room 7025
Washington, D.C. 20230
(202) 482-0140, fax: (202) 482-2887
e-mail: otti@trade.gov

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