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Date: Thurs, 11 Sep 2003
From: TInews Announcement <announce@tinet.ita.doc.gov>
To: TInews Announcement <tiannounce@tinet.ita.doc.gov>
Subject:

Secretary Evans Announces Markets for Promotional Tourism Efforts

=== TINEWS ===================================

An information service from Office of Travel & Tourism Industries
http://tinet.ita.doc.gov/
U.S. International Trade Administration
U.S. Department of Commerce


September 11, 2003

SECRETARY EVANS ANNOUNCES MARKETS FOR PROMOTIONAL TOURISM EFFORTS

Contact: Office of Travel and Tourism Industries
E-mail: otti@trade.gov
Web: http://tinet.ita.doc.gov
Phone: (202) 482-0140, Fax: (202) 482-2887

Commerce Secretary Don Evans today announced that Canada, Mexico, the United Kingdom, Japan and Germany would be the five countries in which the Bush Administration would focus its international tourism promotional campaign efforts. Evans made the announcement during today’s first meeting of the United States Travel and Tourism Promotion Advisory Board on Ellis Island in New York.

Earlier this year, President Bush approved a $50 million appropriation to create an international travel and tourism marketing and promotion campaign. The campaign will focus on these five markets because these are countries that have historically sent the most travelers to the United States. They represent 75 percent of the international travelers hosted in the United States in 2002 and 46 percent of the receipts generated in 2001. In addition, these five countries contributed more than $9 billion to the travel trade surplus.

To see the FULL September 8, 2003, Commerce press release on the markets for promotional tourism efforts, go to: http://www.commerce.gov/opa/press/2003_Releases/Sept/08_tourism.htm

For more information on the U.S. Travel and Tourism Promotion Advisory Board, visit http://tinet.ita.doc.gov/about/us_promo_campaign/index.html.

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Office of Travel and Tourism Industries, International Trade Administration
U.S. Department of Commerce, Room 7025

Washington, D.C. 20230
(202) 482-0140, fax: (202) 482-2887
e-mail: otti@trade.gov

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