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Date: Thur, 30 May 2002
From: TInews Announcement <announce@tinet.ita.doc.gov>
To: TInews Announcement <tiannounce@tinet.ita.doc.gov>
Subject: Don't Miss June Conference on Using Tourism Market Intelligence Successfully

=== TINEWS ===================================

An information service from the Office of Travel and Tourism Industries (OTTI)
http://tinet.ita.doc.gov/
U.S. International Trade Administration
U.S. Department of Commerce

May 30, 2002

Don't Miss June Conference on Using Tourism Market Intelligence Successfully

The Travel and Tourism Research Association (TTRA) invites you to attend their 33rd Annual Conference entitled "Capitalizing on Travel Research for Marketing Success." The conference will be held between June 23-26 in Arlington, Virginia and will provide invaluable market intelligence that destinations, hotels and attractions need to survive in today's tough market.

The conference's sessions fall into four broad categories:

Post 9/11 and the Economic Slowdown

  • State of the industry report
  • Tourism security and airport/aviation issues
  • Results of destinations' strategies in response to 9/11
Industry Segment-Specific Information
  • Convention & Business Travel
  • Destination Branding
  • Tourism and Economic Issues for Regional Destinations
  • Lodging and Economic Issues
Marketing Tools and Tactics
  • Marketing Research That Supports Marketing Strategy
  • Internet Research and Trends
  • Tourism Advertising Research
  • Research in Tourism Market Niches
How-to
  • Anatomy of a market research project -- Hands-on session where participants develop a market research solution for a case study
  • International, National and Federal Statistics for Tourism Marketing Planning and Research (an OTTI staff member will speak during this session)
Speakers represent important travel industry players such as:
  • Office of Travel and Tourism Industries; U.S. Department of Commerce
  • Office of Service Industries, Tourism and Finance; U.S. Department of Commerce
  • Travel Industry Association of America
  • International Association of Convention & Visitors Bureaus
  • Marriott
  • "Tradeshow Week"
  • "Condé Nast Traveler"
  • Leading travel research consultants and educators
TTRA is the international association for travel marketing and research professionals.

For more information on the Annual Conference or TTRA, please contact:

Patty Morgan, TTRA
208-429-9511
http://www.ttra.com/

You will find in-depth information about the Annual Conference on the TTRA website, including a preliminary program, registration forms, exhibit and sponsorship opportunities, and more.

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Office of Travel and Tourism Industries, International Trade Administration
U.S. Department of Commerce, Room 7025
Washington, D.C. 20230
(202) 482-0140, fax: (202) 482-2887
e-mail: otti@trade.gov

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